O N L I N E A D R E L E V A N C EQUICK START GUIDEJULY 2013

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ONLINE ADRELEVANCE

A Nielsen Ad Solutions tool that provides a comprehensive view of the online advertising landscape (Display and Search)

and understand who is advertising, where they are advertising, and what they are advertising.

HOW DOES IT COMPARE TO OTHER PRODUCTS?

KEY KEY DATA PRODUCT DESCRIPTION METHODOLOGY APPLICATIONS METRICS RELEASES

Online @Plan

Online AdRelevance

Online NetView

Online Video Census

A leading target marketing

vehicle for online media

planning, buying and selling

A Nielsen Ad Solutions tool

that measures online display

and search advertising

A representative online panel

with over 200,000 individuals

that offers a comprehensive

perspective on the

online consumer

A comprehensive perspective

on audience consumption

and engagement of online

streaming media

Panel

+

Survey

Probing

Panel

+

Tag

Panel

+

Tag

Profiling of

ad supported

sites

Understand the

online advertising

landscape –

who, where,

what, how

Analysis of

consumer

behavior, trends

and detailed

demographics

Online video

audience size,

demographic

composition,

engagement and

competitive activity

Unique Audience

Reach

Index

Ad Impressions

Ad Spend (Display only)

Unique Audience

Active Reach % Sessions

Time Spent

Page Views

Demographics

Unique Viewers,

Active Reach %,

Total Streams,

Time Spent

Viewing

Quarterly

Weekly

Monthly

Quarterly

Weekly

Monthly

Monthly

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METHODOLOGY

TRAFFIC ANALYSIS & SITE SELECTION

Based on NetView traffic figures, specific client requests and from tracking industry developments

CLOUD PROBING

Sites are probed for advertising activity

AD DETECTION

A “snapshot” of the advertising activity is taken

CLASSIFICATION

Campaigns are then classified into Companies, Industries, Strategies etc.

DATA QUALITY ASSURANCE (QA)

INTERFACE REPORTING

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REPORT TYPES

QUICK REPORTS A brief snapshot of the online advertising space

WHO ARE THE BIGGEST ADVERTISERS IN THE MOST RECENT MONTH?

REPORT BUILDER Using Filters and Groups to uncover valuable insights

ON WHICH SITES ARE THE LARGEST ENTERTAINMENT ADVERTISERS RUNNING

THEIR CAMPAIGNS AND WHAT STRATEGIES DID THEY EMPLOY?

HOT 100 Identify new Advertisers by Industry and amount of ad spend

WHO ARE THE TOP TEN ADVERTISERS WHO SPENT MORE THAN $20K ON ONLINE ADVERTISING?

AD ACROSS Understanding an Advertiser’s marketing mix

HOW MUCH OF AN ADVERTISER’S ADVERTISING WAS SPENT ONLINE, VS. TELEVISION,

NEWSPAPER, RADIO, ETC.?

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PRODUCT HIERARCHY

Nielsen AdRelevance utilizes the hierarchy listed below with these reporting levels:

COMPANY (C) Example: Procter & Gamble

Any entity controlling at least 51% (or the controlling majority) ownership of the units included under its corporate

umbrella, including Divisions, Brands, or Products. Every ad in the database is associated with a Company.

DIVISION (D) Example: Healthcare

Formal or informal names for businesses or units owned and operated by a specific Company. When no trademarked

names are available, generic labels from the Company organization chart may be used. When no clear and consistent

distinction is made by the parent organization, the division is not specified. Divisions are always held by Company

in the hierarchy and are prefixed by the Company name. For example, Kraft Foods,Inc. is a Division of Altria Group Inc.

BRAND (B) Example: Crest

A trademark or distinctive name identifying a product line or bundle of services. Brand implies that a Company

manufactures a group of products or offers multiple services under one trade name. For example, Yoplait™ is a

brand of the Company, General Mills, Inc.

PRODUCT (P) Example: 3D White Toothpaste

Goods or services offered for sale or consumption. Products may reside under a Brand name or have a direct

relationship to their Company. Brand prefixes Product in the hierarchy unless there is no Brand associated.

In this case, Company and Division will prefix the Product.

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6 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511

METRICS GLOSSARY

ESTIMATED IMPRESSIONS The number of times an ad is displayed; calculation of Traffic x Ad Rotation.

ESTIMATED SPENDING The estimated dollar value for a given campaign, site, etc. Calculated using an estimated

Cost Per Thousand (CPM) that varies by site genre, ad dimension, ad technology, and ad delivery.

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PRODUCT LOGIN

1.) Visit http://www.nielsen-online.com/login.jsp

2.) Select AdRelevance from the left.

3.) Enter your username and password, then click the Submit button.

If you do not know your password, click link to request or reset your password.

Type in your email address and follow the instructions in the email you receive.

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8 VISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511

ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries, with

headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and

the Nielsen logo are trademarks or registered trademarks of CZT/ACN

Trademarks, L.L.C. Other product and service names are trademarks or

registered trademarks of their respective companies.