online advertising creative specifications - … online_creative260809.… · online advertising...

Online Advertising Creative SpecificationsNews International Online Ad Operations traffic team: 0207 782 7777 or Email: [email protected]

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Format Size (WxH pixels)

File Weight

Audio Restrictions Controls Notes

News International ServedLeaderboard

728x90 (no expansion)

Less than 40k flash30k gif/jpgflash files require a back up gif.

N/A No expansion permitted for News International served SWF ads.Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A SWF Flash files must be built with click tag function.getURL(clickTag, "_blank");End();The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.No 468x60 creative sizes served into this slot. Lead time for .SWF is 3 working days, for testing.

Rich Media, Third Party Served Leaderboard

728x90(728x350 max expand area)

Less than 40k Polite download2.2MB thereafter

User-initiated audio only. Clear ‘sound on/off button’.

Downwards Expansion permitted on mouse-over only (or Click to open/close). Immediate auto-contraction on roll-off. No push-down creative’s. No Auto expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i- frames, java applets on page and hide drop-down form boxes.

The Sun does not accept push-down Leaderboards, only drop-down expandable. No 468x60 creative sizes served into this slot. No i-Frames Ad tags permitted.Lead time 5 working days for testing.

News International ServedMPU

300x250 (no expansion)

Less than 40k flash30k gif/jpgflash files require a back up gif

N/A No expansion permitted for News International served SWF ads. Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A SWF Flash files must be built with click tag function.getURL(clickTag, "_blank");End();The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

News International ServedDouble MPU

300x600 (No expansion)



N/A SWF Flash files must be built with click tag function.getURL(clickTag, "_blank");End();The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

Rich Media, Third Party Served MPU

300x250(max area 600x250 expanded)



Left-only expansion on mouse-over only (or Click to open/close). Immediate auto-contraction on roll-off.No expansion above top of ad slot. No Auto expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i- frames, java applets on page and hide drop-down form boxes.

No expanding MPU’s on Times Online homepage.No i-Frames Ad tags permitted.Lead time 5 working days for testing.


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File Weight


Rich Media, Third Party Served Double MPU

300x600(450x600 maxexpanded area)



Left-only expansion on mouse- over only (or Click to open/close). Immediate auto-contraction on roll- off. No expansion above top of ad slot. No Auto expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i-frames, java applets on page and hide drop-down form boxes.

SWF Flash files must be built with click tag function.getURL(clickTag, "_blank");End();The click through URL must be supplied separately.Lead time 5 working days for testing.

News International Served Skyscraper

160x600(no expansion)



N/A SWF Flash files must be built with click tag function.getURL(clickTag, "_blank");End();The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days, for testing.

Rich Media, Third Party Served Skyscraper

160x600(320x600 expanded)



Left-only expansion on mouse- over only (or Click to open/close). Immediate auto-contraction on roll- off. No expansion above top of ad slot.Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, iframes, java applets on page and hide drop-down form boxes.

120x600 size Skyscraper may be served into the 160x600 ad slot on request. No i-Frames Ad tags permitted.Lead time 5 working days for testing.

Rich Media, Video Overlay Eyeblaster TV

360x240 Less than 40k Polite download2.2MB thereafter


Time-out after 30 seconds. Creative and positioning are at editorial discretion. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Close buttons must be bold & clear, with the word “Close” and a “x” in the top right hand corner of the ad. The close button colour must not clash with the publications colours. The close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. Must play above flash, i-frames & java applets on page.

Overlays must not cover any part of The Sun Online branding or navigation. Served using the DART interstitial ad type and clickTag counting methodology. No i-Frames Ad tags permitted. Capping is applied by News International. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing.X,Y co-ordinates, Video Overlay x 322,y 355Leave behind reminder x 0,y 355


File Weight


Rich Media, Third Party ServedOverlay

500x500 Less than 40k Polite download2.2MB thereafter



Close buttons must be bold & clear, with the word “Close” and a “x” in the top right hand corner of the ad. The close button colour must not clash with the publications colours. The close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. Must play above flash, i-frames & java applets on page.

Overlay’s must not cover any part of The Sun Online branding or navigation. Served using the DART interstitial ad type and clickTag counting methodology. No i-Frames Ad tags permitted. Capping is applied by News International. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing.

Rich Media, Third Party Served Full Page Overlay

Maximum size full-page 998x650 by arrangement only




Close buttons must be bold & clear, with the word “Close” and a “x” in the top right hand corner of the ad. The close button colour must not clash with the publications colours. the close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. Must play above flash, i-frames & java applets on page.

Overlay’s must not cover any part of The Sun Online branding or navigation. Served using the DART interstitial ad type and clickTag counting methodology. No i-Frames Ad tags permitted. Capping is applied by News International. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing

Rich Media, Third Party Served Page Peel

Initial creative must be a maximum size of 125x125expanded to400x400 or800x600max size by arrangement only


User-initiated audio only. Clear sound on/off button.

Peel here is a polite small triangle peel that sits on the top right hand corner for a maximum of 15 seconds. then times out. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Once the peel has been interacted with the overlay must contain a close button. the Ad once expanded does not need to time outPlease follow close button instructions for overlay controls. Roll on / Roll off or Click to open, Click to close functionality must be employed.

Served using the DART interstitial ad type and clickTag counting methodology. No i-Frames Ad tags permitted. Capping is applied by News International. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing.



File Weight


Rich Media, Third Party Served MPU to Overlay

300x250 MPU Overlay 500x500Maximum


User- initiated audio only. Clear ‘sound on/off button’.


Both elements must be built within the MPU tag. The overlay element must load off the MPU. (ads must look like separate ads). Roll on roll off function is not permitted. Replay buttons are not permitted.Close button required for the Overlay.Please follow close button instructions for overlay controls.

Overlay’s must not cover any part of The Sun Online branding or navigation.Served using the DART interstitial ad type and clickTag counting methodology. No i-Frames Ad tags permitted. Capping is applied by News Int. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing.

Rich Media, Third Party Served Survey By Arrangement Only

500x500 max N/A N/A Time-out after 15 seconds. Creative and positioning are at editorial discretion.

‘Close X’ button, top right-hand corner. Must play above flash, i-frames & java applets on page.

By arrangement with your Sales Executive only. Survey’s must not cover any part of The Sun Online branding or navigation. Capping has to be applied by News int. 1 per user per lifetime. No survey to be served through any other ad positions.For the close button we recommend you use a black background with white text. Lead time 5 working days for testing.

Sync Ads/Master & Companion Ads

Leader, MPU & Skyscraper


User- initiated audio only. Clear sound on/off button.

Please refer to individual Ad restrictions on page 1 for Leader, MPU & Sky will apply.

Please refer to individual Ad controls on page 1 for Leader, MPU & Sky will apply.

By arrangement only. Expanding is permitted, leader (Tile 1), MPU (Tile 2) & Skyscraper (Tile 3) positions available. Lead time 5 working days for testing.Please note these ads serve run of site are subject to discrepancies.

Co-Branded Adverts By Arrangement Only

Leader, MPU & Skyscraper

N/A No expansion permitted N/A News International design’s all co-branded ads. Editorial sign off is required.Lead time 5 working days for testing.



File Weight Audio Restrictions Controls Notes

News International Served Email Adverts

300x250 MPU Less than 40k GIF or JPEG only

N/A Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A Email MPU’s, must be 300x250 pixels, any ad not supplied the correct dimensions will be rejected. 1x1 tracking is not possible. Click commands can be supplied.Lead time 5 working days for testing.

Homepage Carousel

Thumbnail (120x70)Large (504x232)

5K for thumbnail 25K for Large GIF


N/A 1x1 & Click commands can be supplied. Lead time 5 working days for testing.

PictureVirals

88x88 pixels 10K.Gif/JpegOnly


N/A The caption can be up to 28 characters long.1x1 & Click commands can be supplied.Lead time 5 working days for testing.

Super Spoof Index only

253x75 Pixels 10K.GIF/JPEG Only


N/A The title can be up to 28 characters long. 70 characters for teaser. 1x1 tracking is not possible. Click commands can be supplied.Lead time 5 working days for testing.

Editorial Block 253x100 Pixels 10K .GIF/JPEG Only


N/A 1x1 tracking is not possible. Click commands can be supplied.Lead time 5 working days for testing.

Sweetie Block 120x95 Pixels 10K .GIF/JPEG only


N/A The title can be 35 characters long supplied in HTML block. 1x1 tracking is not possible. Click commands can be supplied. Lead time 5 working days for testing.

Left Hand Navigation

21x26 5k.GIF/JPEG only


N/A Title text 11 characters plus 13 characters for scroll-over selling point.Lead time 5 working days for testing.


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Creative KIT must receive either the source video file (avi, .mov,etc) for the Ad at 700kbps or greater or ready encoded in Flash (.flv) at300kbps.

Formats If providing SOURCE Video File WMV, MOV, RM (not RMVB), AVI (but not DivX), FLV and MPEG-4

Stream rate greater then 700kbps (480 x 320 pixels) Stream rate exactly 300kbps (320 x 240 pixels)

Aspect Ratio 4:3

Ad Run Time 20 seconds (max.)

Audio All pre-roll creative videos need to have both Audio & Video with high Resolution & Quality.

Frame Rate For optimal results, the frame rate for input files should not be less than 15 Frames per Second (FPS). 15 FPS is one half the broadcast standards.

FTP FTP file uploaded on a server is preferred

Click Command / Tracking Pixel Login details will need to be provided by client in order to pick this up. Click command and 1x1 tracking pixel to be supplied with creative and IO form.

Restrictions on Pre Roll Flashing, Nudity, Blood, violence, gore & swearing are not permitted

MPU / IMU creative Specifications We can accept linking codes to server OR third party Ad serving system codes (DoubleClick, UTarget etc), where the actual creative file is located for the MPU creative.

Format .SWF or .GIF

Size 300 pixels (width) x 250 pixels (height)

Restrictions on MPU / IMU No Auto expansion allowed. Flashing, Nudity, Blood, violence, gore & swearing are not permitted

Lead Time 5 working days for testing.

News International Online Ad Operations traffic team: 0207 782 7777 or Email: [email protected]

Online Advertising Creative Specifications

Video Pre-roll Specification

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