facebook.com/capacityinteractive

@capacityint

source: Accenture Interactive CMO Study for AdWeek July 1, 2014

Friends of Fans

Interest Targeting

Lookalikes

Fans , Remarketing &

CRM

Impressions

1.1 million

1.4 million

Clicks

2,000 .2% CTR

27,000 2% CTR

Conversions

65 $12,000 Revenue

128 $23,000 Revenue

-33% ROI

360% ROI

Cost

$18,000

$5,000

Plus with Facebook you get:

89,000 Likes, Comments, Shares

1,600 Page Likes

online

Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.

Announcing our 2014/2015

Season.

View Season & Renew Today>> goo.gl/nRB5bG

Renew by 3/15 to retain or upgrade your seat location.

Raise a glass to FREE PARKING!

Subscribers park for free, so renew today:

>> goo.gl/nRB5bG

When it comes to parking, the closer, the

better. For the most convenient parking

options, make sure to renew before

MARCH 21st.

Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.

Announcing our 2014/2015 Season.

View Season & Renew Today>>

goo.gl/nRB5bG

Renew by 3/15 to retain or upgrade your seat location.

SAME SEAT. LOWEST PRICE.

Did you know that ticket prices vary depending

on when you purchase?

>> goo.gl/nRB5bG

To keep your seats at the best price, renew

your subscription by MARCH 15th.

Topic & Contextual

Interest Targeting

Lookalikes

Remarketing

Source: Pew Research Center’s Internet & American Life Project

Source: eMarketer

Source: Pew Research Center’s Internet & American Life Project