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Online Advocacy Campaigns

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Page 1: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Online Advocacy Campaigns

Page 2: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Me: Eric SquairOnline campaign coordinator

Page 3: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online)

Advocacy Campaigns (online) | [email protected]

Page 4: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Q: How were advocacy campaigns conducted before the advent of the internet?

Advocacy Campaigns (online) | [email protected]

Page 5: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Q: How is society changed by internet-enabled advocacy campaigns?

Page 6: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Advocacynoun: the action of advocating, pleading for, or supporting a cause or proposal

Page 7: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Advocacynoun: the action of advocating, pleading for, or supporting a cause or proposal

Campaignnoun: An operation or series of operations energetically pursued to accomplish a purpose

Page 8: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Advocacy campaigns are about change

Page 9: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Advocacy campaigns are about change

Page 10: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

Mohandas Gandhi, Philosopher, 1869-1948

Page 11: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

What change do you want to see in the world?

Page 12: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independance

Page 13: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- lower taxes for Canadians

Page 14: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- lower taxes for Canadians

- saving the whales

Page 15: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- saving the whales

- better quality news and entertainment

- better transit service to campus

Page 16: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

Who are the decision makers?

Page 17: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

Who are the decision makers?Who will bring about the change you want?

Page 18: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

Who are the decision makers?Who will bring about the change you want?What do they care about?

Page 19: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

Who are the decision makers?Who will bring about the change you want?What do they care about?What will they respond to?

Page 20: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

We live in a society where governments andcorporations must respond to the public

Page 21: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Change: How To

We live in a society where governments andcorporations must respond to the public*

Page 22: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

You must engage the public to help you bring about the change you want to see

Page 23: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Craft your ‘message’

Persuade people to care

Ask them to join you in making change

Page 24: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Craft your ‘message’

Decide what you need people to know about your issue in order to agree to the changes you are campaigning for.

Page 25: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Craft your ‘message’

Decide what you need people to know about your issue in order to agree to the changes you are campaigning for.

‘Poverty is a terribleproblem that can and must be

alleviated.’

Page 26: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Persuade people to care

‘Poverty is a terribleproblem that can and must be alleviated.’

VS.

Page 27: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Ask people to join you in making change

Page 28: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Ask people to join you in making change by applying pressure.

What do decision makers care about?

Page 29: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Engage: How To

What do political decision makers care about? Votes!

Page 30: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

What do business decision makers care about? Protecting and increasing their profits.

Page 31: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Some quick tips on organizing:

You must bring together and foster connections between people who support you

Page 32: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Engage: How To

Some quick tips:

You must bring together and foster connections between people who support you

You must let them ‘own’ the idea, participate in the campaign in their own way, and thus replicate the activities around the globe.

Page 33: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

Q: How were advocacy campaigns conducted before the advent of the internet?

Q: How is society changed by internet-enabled advocacy campaigns?

Q: How do these elements apply to the issues you are interested in?

Page 34: Online Advocacy Campaigns. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

Advocacy Campaigns (online) | [email protected]

A few resourcesOn messaging: www.agoodmanonline.comOn internet advocacy campaigns: www.digiactive.org