Online and Voice Enabled Communities: Sociology Meets Technology

           

Changing Landscape

Internet e-commerce has lured home buyers and closed sales

Now, after-the-sale electronic services are becoming just as important. Many home buyers want electronic links that tie them to the community where they bought their home.

A community Intranet is an amenity not unlike the tennis courts and swimming pools that are drawing cards in other communities.

Online communities are bringing neighbors together and setting communities apart.

           

What is an Online Community?

An online community is a group of people who interact and share information online based on common interests or affiliations.

People participate in online communities for a variety of reasons. These include the need to:

• Transact business• Get answers to questions• Get other people’s perspectives on

products• Share and leverage best practices• Discuss mutual interests or explore

circumstance based issues.• Discuss and learn about sports and

hobbies.

           

Members Interact

Members in an online community may interact one on-one or in groups. Interaction may take avariety of forms including:

Posting comments on a message board to ask questions and share ideas.

Conducting an e-mail discussion on a neighborhood topic by subscribing to a member list and following the threaded e-mail interaction.

Participating in an online polls

Commenting on featured community articles

Live interaction in chat rooms.

           

What's cooking down at the swimming pool?

Any bridge players in this neighborhood?

That leaky faucet is driving me crazy, I wonder who I can trust to fix it.

Any garage sales this weekend?

Any coupons online before I go shopping?

I wonder what kind of stuff that store down the street sells?

I need to find a reliable neighborhood babysitter.

When is the next HOA meeting?

Members Look for Information

           

Deep & fully integrated content,community and commerce

Support for marketing promotions & personalization

Powerful browser based Command Center for ease of administration

Extensive built-in reporting and management capabilities

Multilingual ready

Online Community Technology

           

Security Roles and Levels Add and manage new network sites Web-based Content Management Enables Top – Down Network Control Template-based site replication Back office e-commerce management Lists & Newsletter management Promotion management Member management

Back-Office Site Management Application

           

WYSIWYG and HTML Content Management

• WYSIWYG and HTML content editing

• Staged Publication Workflow• Version Control and archiving• Build, Edit & Publishing Tools• Automated Content Delivery • Upload files and images

Integrated Content Management System

           

•Syndicated content News

Radio

Weather

Financial Information

Entertainment

•Proprietary Content

Member generated content

Columns

Flexible Content Sourcing Options

           

Chat Rooms Clubs & Organizations Discussion Boards Clubs E-cards Classified Ads Links Tell A Friend Forums Games Member Profiles Branded E-mail Business Directory Interactive Calendar

Community Building Applications

           

• Credit card processing

• Online transaction and invoice tracking

• Full featured product catalog

Categories

Custom attributes

Product images

Search capabilities

• Support for vendor managed stores

• Multilingual full featured shopping cart

• Comprehensive sales reports

Integrated E-commerce Capabilities

           

Content Management e-Commerce Cookie Based Language Preference Multilingual Publishing Tools Automated Translation Workflow Translation Libraries

Bilingual Capabilities

           

Built-in tools that help you understand and manage your community:

– Total site visits– Average time on site– New member visits– Repeat visits– Unique visitors– Most visited page– Sales transactions– Ad sales reports reports– Member growth reports– Affiliate traffic hits – And more…

Reporting and Analysis

           

eMarketing capabilities

Promotions & Campaign

ManagementDynamic content serving on

customer profile Dynamic language presentation Personalized newsletters Member personal homepage

One-to-one Marketing

           

• Microsoft technology

• Tiered distributed architecture

• Centralized network control through the back office command center.

• Open Application Environment – Integrates to Legacy & ERP Data

• Scalable, reliable back-end architecture – Scales to meet traffic needs

• Available as an ASP or deployed on your servers.

Community Platform Technology

           

Software and services for development and management of dynamic data driven community web sites and web applications.

Software

Unified hosting platform

Content management system

Integrated e-commerce

Palette of Web-based applications

Currently in Version 3.2 Services

Web site development and deployment

Hosting, support and application management

Integration with existing IT applications

Creative services

           

Site Admin

Site Admin

Site Admin

Site Admin

           

Command Center

• Branding• User Administration• Feature Administration• Streamline workflow• Site Design• Global Content• Security• Site Structure

Distributed Management of Web Sites

Content Localization

Individual Look and Feel

Personalized Community

           

           

Syndicated content News Audio/Video Financial Information Entertainment

Proprietary Content Site sponsored content Newsletters Press Releases Member generated content Member personal pages

“On-the-fly” content creation Dynamic on member profile

           

Sub-communities Business Directory Interactive Calendar Member Profiles Classified Ads Community Links Forums / Discussion Boards Chat Rooms Digest Careers Referrals Branded E-mail E-cards

           

Multiple unique stores

Full featured product catalogs

Product Categories

Custom attributes

Product images

Product Search capabilities

Credit card processing

Electronic check processing

Online transaction and invoice tracking

Multilingual full featured shopping cart

Sales reports

Support for vendor managed stores

           

Promotions & Campaign Management Personalized newsletters Surveys Web Polls Automated e-mail messages Reporting and Analysis

           

Security Roles and Levels Add and manage new network sites Web-based Content Management Enables Top – Down Network Control Template-based site replication Back office e-commerce management Lists & Newsletter management Promotion management Member management

xCatalyst Command Center Admin Interface

           

WYSIWYG and HTML Content Management

WYSIWYG and HTML content editing

Staged Publication Workflow Version Control and archiving Build, Edit & Publishing Tools Automated Content Delivery Upload files and images

           

Microsoft technology

Tiered distributed architecture

Centralized network control through the back office command center.

Open Application Environment – Integrates to Legacy & ERP Data

Scalable, reliable back-end architecture – Scales to meet traffic needs

           

< 2 Wks 4 - 6 Wks

Start Release

Site Initiation

Creative & Content Implementation

QA

7 – 8 Wks

Factors impacting timeline

Custom Programming

Creative and content development

           

Reliability Proven and reliable code base in third release Platform has been in use for 3-plus years

Cost Lower total cost of ownership Simplified content management Content maintenance by non-technical personnel

Long-term confidence Unequaled breadth and depth of features available in current version Flexible and easily adaptable to any business model Ongoing platform development Integrates easily with other applications

           

• Only community software solution with integrated content management, e-commerce and community features.

• Unequaled breadth and depth of features.• Proven and reliable code base.• Flexible and easily customized by line of business workers.• Deployed for a single site or a network of related sites.• Lowest total cost of ownership.• Easy to maintain and update.• Community Portals can be Voice enabled to allow access via

the Internet or Telephone.

Why VoiceTarget?

For More Information Please Contact:

Jim Wiseheart, PresidentVoice: 713-625-4000 x1001Email: jimw@celebration.com