online application forms marketing promotions
TRANSCRIPT
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Online Application Forms
Marketing Activities
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Mediums & Target GroupShiksha database of over 2.7 L registered MBA students.
Shiksha.com website getting over 25,000 visitors/day
Firstnaukri.com database of over 65000 engineering students from 2011and 2012 batch
Naukri.com database :TG 0-3 yrs exp (5.8 Lac database)
Facebook : TG over 70,000 fans
Banner and text ads on Google search for application formsPR activity through press conference conducted on 12th Jan 2012
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First Campaign Theme & Creatives
THEME : STOP QUEING LIKE SHEEP ,TAKE THE SMARTER ROUTETHROUGH ONLINE APP. FORM
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Promotional ActivitiesThe campaign started onwebsite from 20th Dec
2011 with a soft launch ofthe section.
Mailers had been send toshiksha , firstnaukri andNaukri database .
Another mailer activitywas done in Jan to theCAT applicant databasethat registered on sitefor CAT results
Banners went live onhome page as well ascategory and other searchpages to drive traffic onthe section.
Website Communicat
ion(Banner /emailer)
Target Group
Shiksha.com Home pagebanner & search
page banner
25000 visitors /day
Mailer to MBAaspirants
274231
Mailer to Studentswho registered for
CAT results onshiksha.com
10000
Firstnaukri.co
m
Mailer Over 65000
engineeringstudents
Naukri.com Mailer 5.8L jobseekers
Campaign
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On Facebook
Multiple post had been done topromote the product and divert
traffic on site .
Post delivered over 300 clicks onthe section.The new theme campaign post will
be made live from next week.
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Online Promotions on Google
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Online Promotions on Google
The campaign was started from 12th Jan on
Google targeting keywords like Online MBAapplication forms, Online MBA registration,Online MBA forms, Online MBA admission etc.
In last 7 days the campaign resulted in getting over1334 clicks resulting in 110 + registrations tovarious application form ( close to 9 % conversionrate).
Over all the section on the site is getting over 12%conversion rate with over 1000+ forms filledtill date.
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THEME for next campaign: Fill one form onshiksha.com and apply to multiple colleges
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THEME for next campaign: Fill one form onshiksha.com and apply to multiple colleges
Activities planned for next round ofpromotion includes :
1. Banner campaign on Google Network to
drive traffic
2. Banners and E-mailers to be send torelevant database on Shiksha , Naukri andfirstnaukri.com.
1. Regular Post on facebook fan page
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Press Conference &Coverage Press
conference was
organized on12th Jan at LeMeridian NewDelhi whereinHitesh , Sanjeev
and Prakashaddressed themedia.
Some snippets ofmedia coverage inprint:
FinancialChronicle
Punjab
Kesari
RajasthanPatrika
FinancialChronicle
FinancialWorld
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More Print Coverage
DeccanHerald
Pioneer
Tribune
DainikTribune
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Press Coverage Online
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List of other Onlinecoverage:
qhttp://www.indiadigitalreview.com/news/shiksha-launches-common-ap
qhttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-t
qhttp://www.sify.com/topics/Shiksha-com.html
qhttp://news.in.msn.com/business/article.aspx?cp-documentid=574754
qhttp://frontierindia.org/blog/education-site-introduces-a-common-appli
qhttp://www.samachar.com/info-edge-launches-common-online-mba-a
Besides these News Channels like
Zee Business, CNBC and ET Now
has also covered the launch.
http://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schoolshttp://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schoolshttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-tieup-100-b-schools-028http://www.sify.com/topics/Shiksha-com.htmlhttp://news.in.msn.com/business/article.aspx?cp-documentid=5747545http://frontierindia.org/blog/education-site-introduces-a-common-application-form-for-mba-institutes/http://www.samachar.com/info-edge-launches-common-online-mba-application-platform-mbmsPzbaccf.htmlhttp://www.samachar.com/info-edge-launches-common-online-mba-application-platform-mbmsPzbaccf.htmlhttp://frontierindia.org/blog/education-site-introduces-a-common-application-form-for-mba-institutes/http://news.in.msn.com/business/article.aspx?cp-documentid=5747545http://www.sify.com/topics/Shiksha-com.htmlhttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-tieup-100-b-schools-028http://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schools -
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INSTITUTES CURRENTLY WITHSHIKSHA
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