online booking - strategy
DESCRIPTION
Precentation for colleagues in the European Cities Marketing Spring meeting in Sofia. Describes the streategical lines in why we've chosen to have our own online booking.TRANSCRIPT
Online booking Strategy and business models
ECM Spring Meeting, Sofia 17.03 2011
Katrine Mosfjeld, Director of Digital Development, VisitOSLO as
www.visitoslo.com * Twitter.com/VisitOSLO * facebook.com/VisitOSLO
Why we do it?
No. Everything we do, we do to
CONTRIBUTE TO DEVELOPMENT OF
CULTURE AND COMMERCE
IN THE OSLO REGION
Strategies
1. Digital marketing
2. Distribution of Oslo products
3. Funding of activities & people
4. Positive attention from shareholders controllers
5. Booking as base for collaboration in the region
1. Digital marketing
Editorial, commercial and user generated content
Commercialising in the social web
ads
User generated content
When this is your reputation, it’s easier to sell!
2. Distribution of products access to new marketplaces!
• White label distribution• Meta search
In order to create new opportunities for the industry by distribution…
… we take a relatively high commission.
3. Funding of activities and people
• Allows product marketing activities and product marketing people.
Extremely important for the industry and for the marketing activities. In 2011 it can’t all be about branding
www.visitoslo.com/starmaker
widgets for you own site…
4. Positive attention from shareholders controllers
The industry owns and funds us…
… and we do not want the controllers to cut the posts related to VisitOSLO, do we?
These guys are funding us!
5. Booking as base for collaboration in the region
VisitOSLO serves the region
• Coordination of development; joint budgets through VisitOSLO
• Cross selling; VisitOSLO cut of all sales
• Marketingbudgets; for joint activities through VisitOSLO
Win-win models; as base of all cooperation in the region
[email protected]/KMosfjeld