Online Business Makeover

Growing Your Business Online: The Challenges and Tools

Rachel’s Online Business MakeoverModule #1 Marketing Basics

Part 1 – Validating your market

Market = WHO

Topic = WHAT

Part 1: Market AnalysisWho is your market? ____________________________What problem are you solving ? ________________________________________________________________What is the size of your market? _______________________________________________________________Total daily searches for top 5 Key-Phrases1. ___________________________________________2. ___________________________________________3. ___________________________________________4. ___________________________________________5.____________________________________________

Market = WHO

Topic = WHAT

Markets vs. TopicsTopic MarketFibonacci Levels

Markets vs. TopicsTopic MarketFibonacci Levels Forex Traders

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance Runners

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies Chiropractors

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 Golfers

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced women

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleaner

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper moms

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper momsDating advice

Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper momsDating advice Active gamers

Target Market

Qualified

Target Market

Qualified

Target Market

Qualified

Available

Target Market

Qualified

Available

Potential

Target Market

Qualified

Available

Potential

General Population

Case Study:

Harvard

Qualified

Harvard

Ivy League

Harvard

Ivy League

All Colleges

Harvard

Ivy League

All Colleges

All Students

Harvard

Ivy League

All Colleges

All Students

General Population

Harvard

Ivy League

All Colleges

All Students

General Population

1.

2.

3.

4.

20 Second Litmus Test

20 Second Litmus Test

Does Your Market Self-Identify?

20 Second Litmus Test:

Does Your Market Self-Identify?

(Ex: Magazines, Clubs, Associations, Trade Shows, Membership Sites,

Support Groups, Forums, etc.)

Homework:

Downloads here:

http://wealthbiznetwork.com/module-1-downloads