online business; what is e-commerce; what are the points to be considered while starting online...
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Table of Contents
1. Introduction to E-commerce2. E-commerce in Nepal3. Sell Your Product online in Nepal
I. Availability of Offline StoreII. Completely new Online Start upIII.Going Online on the InternetIV.Strategies to sell product online in Nepal
4. Conclusion 5. Bibliography
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E C O M E RCM E-E C O M E RCM E
Electronic commerce is the trading or facilitation of trading in products or services using computer networks, such as the Internet.
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E C O M E RCM E-E C O M E RCM E
• E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network;
• business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
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E-Commerce in Nepal• Nepal has been experiencing
the need for online retail stores,
• Growing use of Internet,
• More Specifically, the Growing Ecommerce Trend in Neighboring Nation, INDIA.
• Extreme predilection for FlipKart.com in India with more than 45 million registered customers.
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• Nepal has gone in for easy digitalization,• Use of fiber optic cable has propelled Nepal to a
digitally managed nation.
E-Commerce in Nepal
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• Online business transaction is growing in Nepal, but not in burgeoning state,
• 80% of the online business in Nepal is based on cash on delivery system,
E-Commerce in Nepal
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Website Alexa RankKaymu.com 58,550HamroBazaar.com 48,472Nepbay.com 72,892Gogazaab.comBussewa.com 1,114,696HamroBus.com
Alexa Rank of E-commerce websites of Nepal
E-Commerce in Nepal
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Sell Your Product Online in Nepal
Availability of offline store
Completely new Online Start up
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Sell Your Product Online in Nepal
Availability of offline store
1. Offline stores attracts more customers in Nepalese context.
2. Easy to retain previous customers while going online.
3. Better promotion of product4. Customer care with easy
return practice5. Physical plus virtual store
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Sell Your Product Online in Nepal
Completely new Online Start up
• The main focus is on Starting a completely new online store.
• The new online start up in Nepal is challenging task, but there are ample opportunities due to meagre competition.
• The ecommerce business is growing in Nepal, but not achieving the true essence of ECOMMERCE.
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Completely new Online Start up
Sell Your Product Online in Nepal
• Growing trend of Ecommerce in Nepal, but severe difficulty in payment system: Cash on Delivery is prevalent
• Completely new online start up must gear up its sales through promotion in social networking sites, better proximity with customers, and customer convenient payment system.
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Sell Your Product Online in Nepal
Going Online on the Internet
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How significant it is to go on the Internet?
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Sell Your Product Online in Nepal
How Does Nature of Product affect our online business?
Going Online on the Internet
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Sell Your Product Online in Nepal
Going Online on the Internet
How Does Nature of Product affect our online business?
• Nature of product being sold determines how successful our online business would be.
• Product might be fast moving or slow moving
• Heavy or Fragile or Light products
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Sell Your Product Online in Nepal
How Does Nature of Product affect our online business?
• Nature of product being sold determines how successful our online will be.
• Unique Product or Top Product
• Low Priced or High Priced
Going Online on the Internet
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Sell Your Product Online in Nepal
Going Online on the Internet
• Online business in Nepal is analogous to online business in other countries in the world.
• Ecommerce uses similar standard all across the world; the standardization used by Amazon.com or Alibaba.com or ebay.com is similar;• Nepalese ecommerce website also be based on same
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Sell Your Product Online in Nepal
Going Online on the Internet
Strategies to Sell Product Online in Nepal
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
Some major Strategies to sell product online in Nepal are:
1. Superior Website Designing2. Creating a blog3. Building an email list4. Simple delivery system5. Simple shopping cart system6. Virtual store in established sites
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
Some major Strategies to sell product online in Nepal are:
7. Paying Attention on stats8. Experiment with AdWords 9. Customer care10. Knowing the target audience11. Social Media Integration12. Product Price Comparison
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
1. Superior Website Designing• First impressions are everything,
first impressions rely heavily on web design.
• Website compatible with mobile devices,
• Internet Retailer recently reported that 55% of all online shopping occurred via mobile devices in June 2013 compared with just 45% from desktops and laptops.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
2. Creating a blog• Blogs helps in unlimited content
marketing,• The free valuable content build
will create trust in brand and keep people informed.
• Blogging also gives something to share on social media and helps in ranking in search engines.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
3. Building an email list• Building up an email list for
marketing purposes is absolutely essential.
• 60% of marketers polled found that email marketing produced an ROI for their company.
• Having a list of emails helps us to deliver information, products, and content into their personal mailboxes.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
4. Simple Delivery and Payment System• Payment system matters a lot, • Customers buy twice if the payment
and delivery system is better,
• Online payment has not flourished in Nepal (also in India; 60% of FlipKart sales is based on cash on delivery)
• Free delivery is more applicable in initial phases,
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
5. Simple shopping cart system• The more pages and clicks between
clicking “add to cart” and completing payment, the more opportunities people will have to abandon their cart.
• It is more appropriate to use one click technology,• The less click, the less time consumption and more
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
6. Virtual Store in established sites• There is less visitors in newly
established website,• To attract visitors, we must create
our virtual store in established sites,• In US, Amazon is the best website, Nepal muncha.com,
nepbay.com can be used as virtual platform
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
7. Paying attention on stats• The behavior of every website
visitor from entry to exit helps to understand what product should be sold or shouldn’t.
• The website stats (or analytics) will show what the customers are doing on the site, including which web pages they enter, the time they spend on particular pages, and the route they take to leave your site.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
8. Experiment with AdWords• AdWords is Google’s hugely
popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner website.
• The beauty of AdWords lies in its speed and massive reach.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
9. Customer Care• Customers are the key drivers of E-
commerce,• Turning your existing customers
into long-term repeat customers can be the most efficient way to grow your business
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
10. Knowing target audience• Who are our target audience is the
most important question.• What, when, where, and Whom to
focus and how to represent oneself in the market.
• Muncha.com basically is targeted towards people living in abroad.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
11. Social Media Integration• Facebook is still the power house,• Facebook ads are also important.
Much like with AdWords, we can create targeted campaigns to attract Likes, make sales, and promote our brand.
• Facebook, Twitter, Pinterest are the major social media Platforms.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
12. Product price comparison• Product price comparison might
be the best tools that enhances customer loyalty,
• Popular engines include The Find, Google Shopping, Nextag, and a range of others, all with thousands of products and stores being simultaneously compared.
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Sell Your Product Online in Nepal
Strategies to Sell Product Online in Nepal
Some other strategies for selling products online in Nepal are:1. Tracking System (Track Your Order)2. Customer Review3. Short webpage loading time
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Sell Your Product Online in Nepal
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CONCLUSION
1. E-commerce in Nepal is in developing phase.2. There are ample hurdles in the way ahead; but one who can
turn the stumbling block into a stepping stone, stands out of the crowd.
3. Customers are the real king; and Satisfied Customers are the peculiar assets that never depreciates,
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BIBLIOGRAPHY
1. http://www.forbes.com/sites/allbusiness/2014/09/26/which-e-commerce-platform-is-the-best-choice-for-your-online-store/#5fa7003375ce
2. http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo3. https://www.entrepreneurs-journey.com/766/how-to-optimize-your-e-commerce-si
te-for-top-search-engine-rankings/
4. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/5. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/