online influence into offline events
TRANSCRIPT
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online influence into offline results
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what is the nature of online influence?
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social capital
the pattern and intensity of networks among people and the shared values which arise from those networks
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Guan chi
I will find picture
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all capital
is limited
is saved
is spent
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question is …
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what do you spend it on?
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what is the highest ROI ?
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return on influence
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pass around links
click a donate button
join a facebook fanpage
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NOPE
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user generated events
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what is a user generated event?
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how to facilitate a user generated event?
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project specific
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limited scope
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stated metrics
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case study: tweetsgiving
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why it worked
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low cost
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high impact
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high roi
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Questions