Best practice in digital IR

Phil MarchantManaging Director KW Digital UK

Best practice in Digital IR

What is it?

Phil Marchant

January 2014

Me

www.kw-digital.com

www.linkedin.com/company/1816941

phil.marchant@kw-digital.com

@PhilMar

www.facebook.com/kwdigital

Managing Director (UK)

KW Digital

17 years experience as a senior consultant in digital corporate communications

What is best practice digital IR in 2014?

• No longer simply about having lots of content

• It’s about:

• Message

• Perception

• Story

• Engagement

• Interactivity

• Loyalty

• Usefulness

• Convenience

IRO presenting your case to potential investors

Just gave them bundles of content to read Presented case, engaged and entertained

You after this presentation?

Make your case 1

Make your case

• Investor proposition

• Summary points at first

• Option for further detail for those that want it

Be direct, sell your shares 2

Be direct, sell your shares

• Don’t be shy

• Straight to the point

• Deal in facts, not flowery corporate speak

Embed deep content 3

Embed deep content

• Got to have the detail

• Don’t be a corporate revisionist

• Don’t make the visitor do the work

Engage with interactivity 4

Engage with interactivity

• Visitors expect this from their websites

• Useful tools

• Give them a reason to come back

Offer convenience 5

Offer convenience

• What visitors expect and are used to from their general internet use

• Mobile access

• Social media

Content + engagement

Any questions?

More information?

Phil Marchant

Managing Director UK, KW Digital

phil.marchant@kw-digital.com

+44 (0) 20 7920 9734

+44 (0) 774 093 3415

kw-digital.com

slideshare.net/kwdigital/

twitter.com/kwdigital

linkedin.com/company/kw-digital

facebook.com/kwdigital