online journalism lesson 2: blogs
DESCRIPTION
Outlines a brief history of blogs, what they are, and how they can be used in journalism. Originally delivered in Feb 2008 - for the 2009 lecture see the author's other slideshowsTRANSCRIPT
![Page 1: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/1.jpg)
Online Journalism
2: blogs
![Page 2: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/2.jpg)
What?When?Why? Who?How?
![Page 3: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/3.jpg)
What?
![Page 4: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/4.jpg)
Weblog.
![Page 5: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/5.jpg)
“Pre-surfed web”
![Page 6: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/6.jpg)
Blogroll
![Page 7: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/7.jpg)
Expert analysis
![Page 8: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/8.jpg)
Synthesis
![Page 9: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/9.jpg)
Opinion
![Page 10: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/10.jpg)
Anything you want it to be.
![Page 11: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/11.jpg)
It’s just a platform really.
![Page 12: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/12.jpg)
When?
![Page 13: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/13.jpg)
1983: mod.ber1994: Justin Hall
1997: coined1999: Blogger
etc....
http://en.wikipedia.org/wiki/Blogs
![Page 14: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/14.jpg)
Do something now
• Go to Wordpress.com and sign up for a blog
• Don’t worry about a name – you can change it later
• Write your first post briefly introducing yourself and your specialist area.
![Page 15: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/15.jpg)
Why?
![Page 16: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/16.jpg)
Reputation
![Page 17: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/17.jpg)
Contacts
![Page 18: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/18.jpg)
Knowledge
![Page 19: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/19.jpg)
Skill
![Page 20: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/20.jpg)
Neil McIntosh, Head of Editorial
Development, The Guardian
“If you enter the jobs market without one, no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.”
…also see the 37 comments at http://onlinejournalismblog.com/2008/01/11/how-important-is-it-for-new-journalism-graduates-to-have-their-own-blog/#comments
![Page 21: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/21.jpg)
Who?
![Page 22: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/22.jpg)
Salam Pax
![Page 23: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/23.jpg)
Daily Kos
![Page 24: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/24.jpg)
Trent Lott
![Page 25: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/25.jpg)
Rathergate
![Page 26: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/26.jpg)
Guido Fawkes
![Page 27: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/27.jpg)
How?
![Page 28: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/28.jpg)
Regularly
![Page 29: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/29.jpg)
Link
![Page 30: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/30.jpg)
Transparency
![Page 31: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/31.jpg)
Trackback
![Page 32: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/32.jpg)
Tags
![Page 33: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/33.jpg)
Community(blogospher
e)
![Page 34: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/34.jpg)
A hook.
![Page 35: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/35.jpg)
3 broad types?
![Page 36: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/36.jpg)
1. The ‘behind the scenes’ diary
![Page 37: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/37.jpg)
2. The niche news service
![Page 38: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/38.jpg)
3. The running story
![Page 39: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/39.jpg)
But don’t be afraid to mix it up.
![Page 40: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/40.jpg)
Do something now (2 mins)
• Think of an idea for a blog. Is it going to be about…
• Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community?
• Your specialist area – what’s going on, backgrounders, rumours, community?
• A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc?
![Page 41: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/41.jpg)
Do something now
• Write your post: ‘Ten things you need to know about…’
• Link to your sources whenever you mention something from them
• Link to your social bookmarking (Delicious) account!
• Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works).
![Page 42: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/42.jpg)
Explore, network, promote
• Create a blogroll of related sites – starting with the others in the class and the journalism degree page
• Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement)
• Sign up with Technorati• Explore and play with your Wordpress
dashboard (e.g. Presentation > Widgets)
![Page 43: Online Journalism lesson 2: blogs](https://reader030.vdocuments.net/reader030/viewer/2022013011/555321b2b4c905a7778b4d3e/html5/thumbnails/43.jpg)
Directed study (5 hours)
• Next week you will write the first story for the website
• Keep your eye open for story ideas and leads. Non-mainstream sources. Bookmark them and have them ready for next week’s news conference.
• Keep building your RSS reader feeds• Read blogs• Read the reading• Write more posts – e.g. roundups of headlines
from your field; reflections on your newsgathering, or on OJ in general