ONLINE MARKET DOMINATIONFOR YOUR LAW FIRMMastering the 5 Key Internet Toolsto Save Your Law Firm From Extinctionin the New Digital World

Presented by:Robert

ArmstrongSanford M.

Fisch

Jim Taylor

Business Leader, Coach and Trainer for over 35 years

Experience IBM Michael Gerber

Why Matters

Proven Practice Science

Legal Profession and Clients

Prospective Clients are Asking, “Why You?”

Our Presenters

Robert Armstrong—Founder

Co-Founder: Best Legal Practices and the American Academy of Estate Planning Attorneys

Principal: Armstrong, Fisch & Tutoli Attorney: 35 years in practice Education:

B.A. U.C. San Diego Summa Cum Laude

J.D. University of San Diego Law Review Writer

Sanford M. Fisch - Founder

Co-Founder: Best Legal Practices and the American Academy of Estate Planning Attorneys

Principal: Armstrong, Fisch & Tutoli Attorney: 31 years in practice Education:

B.A. Boston University Magna Cum Laude

J.D. University of San Diego Law Review

L.L.M. Georgetown University Law Center

Creating a Law Practice That Works

Mastering the Digital World

Today You’ll Discover

Today You’ll Discover

How the Internet has Transformed the Legal Industry

Why the Internet will be the Dominant Legal Marketing Platform of the Future

How Consumers are Using the Internet to Select all the Professionals in their Lives—Including Attorneys

And Just Wait Until…

5 Key Internet Tools You Need to Master

5 Key Internet Tools You Need to Master

1. Optimized Website and Landing Pages

2. Local Markets3. Organic Listings4. Paid Advertising5. Social Media

Why Are You Attending This Webinar?

Reasons Are Often Similar But Always Personal

A Question We Are Often Asked

It’s Not Your Fault

Two Business Laws That Make the Problem Worse!Law of Diffusion of Innovation

Law of Gravity

Diffusion of Innovation

Gravity and Your Law Firm

Two Major Forces

Commoditization Technology

Information Vs. Wisdom

Your New Job

We Understand

How the Internet Has Changed the Way We Experience the World

Online Revolution

Online Revolution

The Internet Has Fundamentally Changed the Way People: Find Discover Share Shop Connect

Online Revolution

Did You Know: There are over 255

Million Websites in existence

1.97 Billion Internet Users visit those websites

Americans conducted over 201 Billion searches using the top 5 search engines in 2010

Online Revolution

79% of All Adults are Online 18—29 = 95%

online 30—49 = 87%

online 50—64 = 70%

online 65+ = 42% online

Online Revolution

So What Does this Mean for You? Your ideal

prospects are online now!

Traditional “offline” methods are fading

The public trusts the Internet even more than personal recommendations

Law Firms Without a Strong Online Presence Will Be Left Behind

The Internet and the Legal Industry

The Legal Industry

Today’s Law Firm

Must do more than hang a shingle

Competition is no longer limited

The internet has changed the legal industry… Are you going to

change with it?

Search in the Legal Industry

People Look at 4.8 Attorney Websites BEFORE Contacting a Firm

89% of Internet Users Go Online to Find an Attorney

65% of People Begin Their Search for an Attorney Online

Do You Have a Presence in This New Online Market?

About the American Academy Founded in 1993 Focused on the

Internet Right from the Start

Positioned Academy Members on Top

American Academy SEO/Social Media Program

American Academy SEO/Social Media Program Saw the Need for a

Complete Online Domination Program for Attorneys

Created a Comprehensive Program for Academy Members that Included: Search Engine

Optimization (SEO) Social Media Blogging Online Marketing

About Best Legal Practices

Created to Deliver Our Special Internet Expertise to Other Law Firms

Wrote a Book: Dominate Your Market! The Attorney’s Complete Guide to Online Marketing and Social Media

Creating a Strong Online Presence

The ABCs of a Strong Online Presence

Step #1 Become Visible

Page1

Page 2

Page 3

Page 4

Page 5

Step #2 Drive Traffic

Only 3 Ways to Generate Traffic Buy it Borrow it Create it

Where a Search Begins

Search Engine Listings

Paid

Local

Organic

Do You Know What This Is?

Click Distribution

Sponsored Ads: 20-25% clicks

Organic Listings: 75-80% clicks

Top 3 Organic Listings: 63% clicks

91% Will Not Look Past Page 1

If You are Not on Page 1: YOU ARE INVISIBLE

Hard to be Ranked on 1st Page

How Do You Become Highly Ranked? Search Engine

Optimization (SEO) No Rule Book Constant Change Step Out of Line—

Get Punished

How Do You Become Highly Ranked? Search Engine

Optimization (SEO) 2 Areas of Work

Onsite SEO Offsite SEO

Both areas are essential to ranking

What’s Onsite SEO?

Working on the actual Website Keywords Content:

Articles/Blogs Layout/Theme Meta Tags/Title

Tags Easy Navigation Landing Pages

What’s Offsite SEO?

Website

Article Marketing

Social Media Sites

Online Video

Online Reviews

Online Press Releases

Social BookmarkingClassified Ads

Online Forums

Online Business

Directories

Local Search

Pay Per Click (Google

Adwords)

Article Marketing

Write Content Rich, Compelling Articles Target your

keywords 400 to 750 words

with link back to your site

Submit to Article Directories 100s of them

Social Media Sites

Facebook Recently Passed Google as the Most Visited Place on the Web

The Future of the Web Facebook Twitter LinkedIn

Actions Create Profiles for your

Firm Link all sites with your blog Engage with your audience Show your personality

Social Media Linking

Explosive Video Growth

2 Million Views Daily

Average 182 Videos a Month

82% Watch Videos Online

YouTube 2nd Largest Search Engine

Online Video

All the Rage With Search Engines Make them 3 to 5

minutes Let your personality

show Types:

Real people on screen Slides with voice over Pictures, Music and Motion

Submit to video directories

Online Reviews

Google Reviews Improve Your Google Places Ranking

The Internet is a Social Place—Are You Being Represented? Reviews give

potential Clients “social proof”

Corrosive Effect of Bad Reviews

Online Press Releases

Social Bookmark Sites

Multiplying the Value of Your Content Register on all the

sites Bookmark your

website and blog Bookmark every

blog entry and article you create

Backlinks are generated

Online Classified Ads

Classified Ads Rank on Their Own A Classified Ad

gives a backlink to your website

Online Forums

Become a Known Expert in Your Field Contribute

relevant comments

Receive questions from consumers and journalists

Every comment creates a backlink

Online Business Directories

Authority Sites With Ranking Power Register for every

one you can find Directory listings

increase your Google Places ranking

Google Places

Puts Your Firm at the Top of the Search Engine Rankings

How to Rank Optimize your Places

page (Free!) Create local Citations

(Online Directories) Obtain Reviews

(Google, Yelp, CitySearch)

Pay Per Click

Paid Listings from Google/Yahoo/Bing Based on auction

of keywords Can be expensive Organic results

are better

You Are #1!

Step #3 Lead Capture

Becoming Visible and Creating Traffic is Only the Beginning

Action is Required for Success

You Want the Prospect to Raise Her Hand

Lead Capture

How Do I Know What They Are Interested in?

How Do I Get Them to Leave Their Contact Information?

Lead Capture

Ask for What You Want

Focus on Client Needs

Offer Incentives

“Surviving Your Divorce”

Lead Capture

Divide and Conquer Optimize Each

Service Page on Your Website

Each Page will be Focused on the Prospects Needs in that Specific Area

Encourages Visitors to Submit Their Contact Information

Lead Capture

RelevantHeadline

Short Video

Submission Box

Free Report

Lead Capture

The Report is Another Opportunity Useful Information Offer Free

Consultation What if They Don’t

Take Action Immediately? Send Follow Up Emails Offer a Subscription Sent a Seminar

Invitation

As You Can See…

This is a full time job Frustrating even if

you knew what you were doing: SEO Social Media Onsite Optimization Off-site Strategies Constantly Changing

Rules Consistently creating

content

How Valuable Is This to You?Where Do You Go From Here?

Key Questions

Law Firms at a Tipping Point

Announcing …

Best Legal Practices’ Law Firm Online Mastery Program… Exclusive: Only

One Law Firm Per Territory

Two Plans to Choose From

SEO Essentials Includes tools that

are SEO Essential Keyword Analysis Site Optimization Back Link Building Law Firm Branding Local Search

Optimization

Online Domination Complete Online

Marketing Program Everything included in

the SEO Essentials Plan plus key Online Marketing Tools: Social Media Blog Posts Articles Videos Landing Pages Free Consumer Reports Press Releases

Plan Pricing

SEO Essentials Setup: $2,500 Monthly: $1,595

Online Domination Setup: $3,500

Monthly: $2,195

But We’re Not Done Yet…

Special Offer for Webinar Attendees Take Action Today and Cut the Set Up

Fee in HALF SEO Essentials

Was $2,500 NOW $1,250

Online Domination Was $3,500 NOW $1,750

Savings of up to a $1,750

One Last Thing…

Gravity Defining Moment

Wisdom of Charles Darwin

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”—Charles Darwin

Contact Us Today

Our legal marketing experts are waiting to meet with you

Toll Free (800) 975-6448

Online: www.bestlegalpractice

s.com/request

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