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TRANSCRIPT
Upgrade Your EventThe Evolution of Event Technology
Kevin YanushefskiProduct Marketing Manager, Cvent
Today’s Agenda
• Evolution of Events
• What’s changed, and what hasn’t
• Modern Meetings
• Top attendee challenges, and how to address them
• Event Technology Roadmap
• Planning for growth
Kevin Yanushefski @[email protected]
Give Feedback, Get more great content athttp://campaigns.cvent.com/TechEvolution
After This Webinar
A little about me
7 Years in Technology
Karaoke Rockstar
Huge Nerd
But more than anything…
Events are a community
Elements of Strong Communities
Connections Engagement Purpose
Evolution of Events
How we got to now
Short and (mostly) accurate history
lesson
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
Event Technology Evolution
And it’s no coincidence…
The most popular online activity:
Social communities
Kevin’s Theory of Tech Evolution:
People’s core needs and desires don’t change over time. Technology evolves to solve old problems in new ways.
Elements of Strong Communities
Connections Engagement Purpose
Strong Foundation of Community Members
Modern Meetings
Top attendee challenges and how to address them
Member-centric event design
Connections
Name Badges: The Original Wearable Technology
Traditional Name Badges Create New Challenges
Wrong
Event Attendee #2
Frustration:
Overwhelming
Check-in ProcessSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016
Self-serve
kiosks
speed up
the line,
reduce
staffing
needs
On-demand
Printing
allows
changes,
eliminates
waste
Member-centric event design
Engagement
Event Attendee #1
Frustration:
Managing Their
Onsite ScheduleSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016
You know more than you know
Integrated Systems Enable Better Event Experiences
Found their session, but…
Back to the #2 event frustration!
Tracking session attendance is important, but difficult to do manually
Today’s Tech to the rescue
Track session and speaker popularity
Build attendee interest profiles
Credit tracking and compliance
During sessions, drive engagement
Live Polling
Simple Rating
Detailed Surveys
Between sessions, more challenges
Connections
Event Attendee #3
Frustration:
Navigating Crowds,
Meeting New PeopleSource: Edelman Berland, Inc. “Inside the Mind of the Event Attendee, Jan 2016
Enable new channels for networking
Attendee Directory & Messaging
New Contact Recommendations
Not just attendees…
Meeting new people is especially challenging for your exhibitors
Make it easier on exhibitors
Better than business cards
Quick scan, rating, add notes
Monitor exhibitors in real time
Bring it all together
Purpose
Purpose is Personal,
but if you can’t
measure it, you can’t
make anything better
Exhibitor Interactions
Session Attendance
Ratings & FeedbackMobile Engagement
Check-in & Badging
Event Insights
Make data work for you
What are we meeting for?
Measuring Event Health
What are we meeting for?
Delivering Great Content & Education
What are we meeting for?
Understanding Individual Members
Session 1:15 PM – 3:00 PM
3:15 PM – 5:00 PM
6:00 PM – 8:30 PM
9:15 AM – 11:00 AM
11:15 AM – 1:00 PM
1:15 PM – 3:00 PM
3:15 PM – 4:00 PM
4:15 PM – 5:00 PM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Session
Session
Session
Session
Session
Session
Session
Online Marketing – Increasing Web Conversions
Online Marketing – Technology Trends
Networking Reception
Online Marketing – SEO strategy session
Content Marketing – How to write better emails
Online Marketing – Reporting & Analytics
Online Marketing Breakout Session
Online Marketing - LinkedIn Marketing Tips & Tricks
Friday, 2/19/2016
Thursday, 2/18/2016
What are we meeting for?
Drive Revenue and Customer Retention
So where do we start?
Event Technology RoadmapPlanning for growth
Choosing event technology can feel like…
Event Technology Roadmap
Build your tech stack
Attendee Database
Registration
Badging
Analytics
Lead Capture
Event Data
Event Marketing
Mobile App
Integrations
166,000+active users
1,000,000+events managed
65 million+registrations
4.2 billion+emails sent
1,900+employees worldwide
Company of the Year
Usage metrics calculated though 12/31/2015
~$6 billionevent fees processed
Kevin Yanushefski @[email protected]
Give Feedback, Get more content athttp://campaigns.cvent.com/TechEvolution
Kevin Yanushefski @[email protected]
Give Feedback, Get more content athttp://campaigns.cvent.com/TechEvolution
Thank you!
