online marketing: cost of efficiency
TRANSCRIPT
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Sources Cited[1] Anderssen, E. (2014, March 29). Digital overload: How we are seduced by distraction. Retrieved from The Globe and Mail: http://www.theglobeandmail.com./life/relationships/digital-overload-how-we-are-seduced-by-distraction/article17725778/?page=all#dashboard/follows/
[2] Barwise, P. (2005). The state of interactive marketing in seven countries: Interactive marketing comes of age. Journal of Interactive Marketing, 67-80.
[3] Constine, J. (2014, April 18). Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads. Retrieved from Tech Crunch: http://techcrunch.com/2014/04/18/facebook-location-advertising/
[4] Dwoskin, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved from Wall Street Journal: http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/
[5] Golbeck, J. (2014, January 28). This app follows you while you shop—and it needs a clearer privacy policy. Retrieved from Slate: http://www.slate.com/articles/technology/future_tense/2014/01/ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html
[6] Gough, T. (2014, July 28). Does Online Advertising Actually Work? Retrieved from Ad Exchanger: http://adexchanger.com/data-driven-thinking/does-online-advertising-actually-work/
[7] Marketing Schools. (2012, January 22). Interactive Marketing. Retrieved from MArketing-Schools: http://www.marketing-schools.org/types-of-marketing/interactive-marketing.html
[8] Martin, A. (2013, MArch 1). The web's 'echo chamber' leaves us none the wiser. Retrieved from Wired: http://www.wired.co.uk/news/archive/2013-05/1/online-stubbornness
[9] Teo, T. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International Journal of Information Management, 203-213.
[10] Thompson, D. (2014, June 13). A Dangerous Question: Does Internet Advertising Work at All? Retrieved from The Atlantic: http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/