online marketing plan © 2010 realtor.com® all rights reserved. rdc_listing...
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![Page 1: ONLINE MARKETING PLAN © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_101910](https://reader035.vdocuments.net/reader035/viewer/2022062804/56649d355503460f94a0ccb8/html5/thumbnails/1.jpg)
ONLINE MARKETING PLAN
© 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_101910
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90% of consumers use the internet to search for their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding one willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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94.3% of recent movers said the internet was becoming more important than print.
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
YES – 94.3%
NO – 4.7%
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36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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2001 2003 2004 2005 2006 2007 2008 2009
Signs 12%
Print ads 2%
Internet 36%
5
2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
2009: The internet is THREE TIMES as powerful as signs
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For illustrative purposes. Varies by broker and region.
BEST OF ALL WORLDS
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
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TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, September 2010
I focus on REALTOR.com®
- where more consumers spend the
most time
232
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The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing
SOCIAL NETWORKING
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
Buyers who already want this location find me through REALTOR.com® iPhone marketing.
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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Enable your home to rise to the top of the search above all other homes by adding more photos
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• I place my cell phone on multiple points to increase buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 173 million Americans watch
videos on the internet every month
Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.
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ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows how many buyers are looking at your home
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• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
BUYER ASSIST BY REALTOR.COM®
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• I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.
BUYER ASSIST BY REALTOR.COM®
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• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search
BUYER ASSIST BY REALTOR.COM®
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• I can make your home the first one buyers see
FEATURED HOMES™ MARKETING SYSTEMSM
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FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers who see your home
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FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home seen before all others