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PAGE 3 ISSUE 3 VOLUME 36 MARCH 2015 Inside Journal Arcles Periodical Spotlight: The Stark County Bar Journal New Books March/April Book Display Online Markeng Tips PAGE 2 Help Us Plan for the Future Subscriber Survey Seeks Feedback and Opinions on Library Services, Patronage, and Resources If you’re reading this newsletter in print format, chances are you’ve already noticed the accompanying yellow survey insert. When you have a few moments, we hope you’ll fill it out and drop it off at the circulation desk on your next trip to the law library. Subscribers also have the option to respond instant- ly to the survey by following this link: https://scll.typeform.com/to/ UOPLMf or pick up a print copy at the circulation desk. The responses generated from this brief questionnaire are vitally important to helping us shape the selection of resources and services that are available at the law library for our subscribers. Your feedback and suggestions help us make in- formed decisions on which new print and electronic resources to purchase, which existing resources are underutilized, and what con- tent will appeal to our blog and newsletter readership. In short, think of this survey as an opportunity to customize your future law library experience. Thanks in advance for your input! the Tuesday, CLE @ SCLL The Stark County Law Library will host FREE training sessions on its LexisNexis Ohio Re- sources. Aendees will earn 1 hour of CLE credit! April 28 two idencal sessions: 11:00 am — 12:00 pm 1:30 pm — 2:30 pm To sign up or receive more informaon, call 330-451-7380 or e-mail [email protected]. A question taken from the law library‘s new subscriber survey. Let us know what you think! The survey is available in print and online.

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Page 1: Online Marketing Tips Periodical Spotlight: The Stark ... · Periodical Spotlight: The Stark ounty ar Journal New ooks March/April ook Display Online Marketing Tips PAGE 2 Help Us

PAGE 3

ISSUE 3 VOLUME 36 MARCH 2015 Inside

Journal Articles

Periodical Spotlight: The Stark County Bar Journal

New Books

March/April Book Display

Online Marketing Tips

PAGE 2

Help Us Plan for the Future Subscriber Survey Seeks Feedback and Opinions

on Library Services, Patronage, and Resources

If you’re reading this newsletter in print format, chances are you’ve already noticed the accompanying yellow survey insert. When you have a few moments, we hope you’ll fill it out and drop it off at the circulation desk on your next trip to the law library. Subscribers also have the option to respond instant-ly to the survey by following this link: https://scll.typeform.com/to/ UOPLMf or pick up a print copy at the circulation desk. The responses generated from this brief questionnaire are vitally

important to helping us shape the selection of resources and services that are available at the law library for our subscribers. Your feedback and suggestions help us make in-formed decisions on which new print and electronic resources to purchase, which existing resources are underutilized, and what con-tent will appeal to our blog and newsletter readership. In short, think of this survey as an opportunity to customize your future law library experience. Thanks in advance for your input!

the

Tuesday,

CLE@ SCLL

The Stark County

Law Library will

host FREE training sessions on its

LexisNexis Ohio Re-sources. Attendees

will earn 1 hour

of CLE credit! April 28 two identical sessions:

11:00 am — 12:00 pm 1:30 pm — 2:30 pm

To sign up or receive more

information, call 330-451-7380 or

e-mail [email protected]. A question taken from the law library‘s new subscriber survey. Let us know what you think! The survey is available in print and online.

Page 2: Online Marketing Tips Periodical Spotlight: The Stark ... · Periodical Spotlight: The Stark ounty ar Journal New ooks March/April ook Display Online Marketing Tips PAGE 2 Help Us

PAGE 2 LEGALLY SPEAKING

Miscellaneous Bankruptcy Courts & Procedures, KF1527 .A8 E92 2014 Legal Malpractice: The Law Office Guide to Purchasing Legal Malpractice Insurance, KF313 .L39 2015 Model Interrogatories, KF8900 .C79 Ohio Basic Code 2015 Ed., KFO431.5 .A3 2015 Qualifying and Attacking Expert Witnesses, KF8961 .C44 2015

OSBA CLE Books Advising the Small Business Client, KFO CLE/14-4 Bankruptcy Fundamentals, KFO CLE/14-66 Criminal Advocacy, KFO CLE/14-144 Debt Collection, KFO CLE/14-115 Employment Law Select Issues: Significant Accommo- dation and Employer Obligations, KFO CLE/14-60 Fear Factor: How Good Lawyers Get into Bad Ethical Trouble, KFO CLE/14-105 Finance for Lawyers, KFO CLE/14-170 Litigation Basics, KFO CLE/14-71 OVI Offense Update, KFO CLE/14-91A,B Residential Real Estate Transactions, KFO CLE/14-68 Superior Legal Writing, KFO CLE/14-235 Supreme Court Year in Review, KFO CLE/14-93 Technology and Professional Conduct: Build Malpractice Avoidance into the Way You Work/ Ethical Pitfalls of Daily Law Office Computing, KFO CLE/14-243 Trial Evidence for the Ohio Practitioner, KFO CLE/14-127 What Makes a Winning Case, KFO CLE/14-204

Tax Management Portfolios Debit-Financed Income (Section 514), KF6572 .T35 V.465/2 Estate Planning for Owners of Closely Held Business Interests, KF6572 .T35 V.809/4 Powers of Appointment: Estate, Gift , and Income Tax Considerations, KF6572 .T35 V.825/4 S Corporations: Corporate Tax Issues, KF6286 .T355 V.731/3 S Corporations: Shareholder Tax Issues, KF6386 .T355 V.732 Supporting Organizations, KF6572 .T35 V.459/2

New Books

Come see our March/April book dis-play, located on the table at the front of the library, which showcases some of the many Tax Law resources that are available at the library.

Much has been writ-ten on the ins and outs of online legal marketing, but if you’re looking for a guide that real-ly simplifies all the best prac-tices down to the nuts and

bolts, Internet Branding for Lawyers: Building the Client-Centered Website is the book for you. Focusing primarily on branding and web presence, the book distin-guishes itself by comparing the “traditional” approach to branding and website develop-ment (i.e., advertising the firm) to the more practical approach of clearly communicating client services and support. Readers are challenged to think about their online marketing strategy

as a way to attract clients ver-sus just attracting attention. Step-by-step chapters ex-amine key topics, like develop-ing web copy that resonates with clients, how a strong brand can differentiate your services from those of your competitors, and how to han-dle the website development process (hiring a developer versus doing the work in-house). A big strength of this book is its emphasis on what works for different types of law firms. Avoiding a one-size-fits-all ap-proach, a variety of real-world examples have been provid-ed. Special sections have even been included addressing the unique marketing needs and concerns of business attorneys and personal injury attorneys.

Better Branding + Web Appeal = Effective Online Marketing

Page 3: Online Marketing Tips Periodical Spotlight: The Stark ... · Periodical Spotlight: The Stark ounty ar Journal New ooks March/April ook Display Online Marketing Tips PAGE 2 Help Us

PAGE 3 VOLUME 36 ISSUE 3

Periodical Articles of Interest

Periodical Spotlight: The Stark County Bar Journal

Business Law “The Telephone Consumer Protection Act and Its Impact on Virtually Every Industry: Recent Trends and Compli- ance Tips” 7 Cleveland Metropolitan Bar Journal 12 (January 2015). https://businessadvocate.mcdonald hopkins.com/docs/DOC-1231 “Navigating the Discussion of Business Succession Planning” 154 Trusts & Estates 15 (February 2015).

Cyber Security “The Landscape of Consumer Class Action Litigation Aris- ing From Data Breaches” 7 Cleveland Metropolitan Bar Journal 17 (January 2015). “What Policyholders Should Know About Procuring Cyber Insurance” 7 Cleveland Metropolitan Bar Journal 14 (February 2015). “Electronically Shared Court Data Used to Crackdown on Scrap Metal Thieves” CNO Review 4 (February 2015). http://www.courtnewsohio.gov/happening/2014/OCN_ 121914.asp#.VOymlmePJ9M

Domestic Relations “Child Abuse and the Confrontation Clause: Where Are We Now?” Vindicator 22 (2015). “Soothing the Split: Model Program Brings Holistic Solu- tions to Divorce.” 101 ABA Journal 24 (February 2015). http://www.abajournal.com/magazine/article/model_ program_brings_holistic_solutions_to_divorce “Putting the Cart before the Horse: Why Supreme Court Law Regarding Access to Courts Requires Fifty State Same-Sex Divorce” 48 Family Law Quarterly 375 (Fall 2014).

Employment Law “Taming the ERISA Beast: Contesting the Denial of ERISA Insurance Claims” 7 Cleveland Metropolitan Bar Jour- nal 9 (February 2015). “Understanding How Autoimmune Conditions Can be Chronic and Disabling” 32 Employment Alert 4 (February 6, 2015). “Should Your Smoking Policy Cover E-Cigarettes?” 32 Employment Alert 3 (February 2, 2015).

Health Law “New Destinations for Shipboard Malpractice” 51 Trial 38 (February 2015).

Estate Planning “Trusts Without Beneficiaries—What’s the Purpose?” 154 Trusts & Estates 11 (February 2015). http://wealth management.com/estate-planning/trusts-without-benefi ciaries-what-s-purpose Ethics “Drones at Home: States Eye Regulating Aerial Surveil-lance” 101 ABA Journal 17 (February 2015). http:// www.abajournal.com/magazine/article/how_should_ states_regulate_drones_and_aerial_surveillance

“Defective Guardrails on America’s Roads” 51 Trial 28 (February 2015). http://www.langdonemison.com/ documents/FINAL_Trial_2015_02Feb_Emison.pdf

Law Practice “Stone Soup: A Recipe for Implementing a Diversity and Inclusion Program in Any Law Office” 7 Cleveland Metropolitan Bar Journal 27 (February 2015). http:// www.tuckerellis.com/userfiles/file/Stone%20Soup_CMBA_ Watson.pdf

“Arbitration for New Lawyers: Getting Your Ducks in a Row” 32 GPSOLO 28 (January/February 2015). http:// www.americanbar.org/publications/gp_solo/2015/january- february/arbitration_new_lawyers_getting_your_ducks_ a_row.html

“The Power of Naming: Word Choice Influences the Way Jurors Understand Your Argument” 101 ABA Journal 24 (February 2015). http://www.abajournal.com/maga zine/article/word_choice_influences_the_way_jurors_ understand_your_argument “Mediation Is Not Meditation: How to Stay Focused” 32 GPSOLO 10 (January/February 2015). http://www. americanbar.org/publications/gp_solo/2015/january- february/mediation_not_meditation_how_stay_active_ and_engaged.html

Workers‘ Compensation “OSHA Renews Alliance with Laser Institute of America” 32 Employment Alert 11 (February 6, 2015). “If Ebola Comes, Is Ohio Workers’ Compensation Ready to Provide Coverage to Exposed Workers?” 29 Work- ers’ Compensation Journal of Ohio 1 (November/ December 2014).

In addition to publicizing local Bar Association events and member achievements, the Stark County Bar Journal also features bimonthly “Legal Avenues” research articles that provide local attorneys with information on trending legal topics. Don’t miss the latest installments discussing reverse mentoring (January 2015) and diversity sponsorship (March 2015). Past and present issues are located on the periodical rack across from the circulation desk. “Legal Avenues” articles are also posted to the law library’s Publications webpage: http://www.starkcountyohio.gov/law-library/publications.