online marketing workshop 30th april 2013 with billy elusiv
DESCRIPTION
Having a content marketing strategy is the single best strategy that will allow you to get more leads and more sales through your website and other online channels. This is the one strategy that is relevant across all industries and all professions.TRANSCRIPT
Wednesday, 1 May 13
How To Use Your Website To Generate Leads, Customers &
Sales For Your Business
Wednesday, 1 May 13
Buying Behaviour Has Changed
• search online
• do research & educate themselves
• listen & ask peers - reviews - social media (Bob Harper Story)
• think of your own behaviour when deciding to purchase something significant
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• All this means you MUST have a credible online presence, otherwise you are unlikely to be a buying option for them
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Let’s Test Who Is The Most Digitally Savvy...
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/support?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/support?
Have you successfully tried online dating?Wednesday, 1 May 13
What Is Your Biggest Challenge?
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Ambient Music...
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How Do We CreateA Website That Sells?
Qualified Traffic + Conversions = Sales
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A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Wednesday, 1 May 13
A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid
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A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid Free
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Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Wednesday, 1 May 13
Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Initially it might be to:
click a buttonwatch a videogive email address
Wednesday, 1 May 13
Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Ultimately it is to:
Buy A ProductorContact You
Initially it might be to:
click a buttonwatch a videogive email address
Wednesday, 1 May 13
What Is The Most Wanted Action On This Page?
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Versus Most Wanted Action On This Page?
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Why People Don’t Buy
• Lack of Trust
• Fear of making a wrong decision
• Uncertainty
• Lack of information
• First Impressions (Quoting Story)
We Need To Understand
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Vs.
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How To Build Trust
• Social Proof
nobody wants to be the only idiot to buy your product!
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•Reviews
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•Testimonials
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• Develop Relationship & Rapport
•Give Value and be Helpful
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Not Like This!
http://www.youtube.com/watch?v=sczUPdPo70g
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Length Of Time To Buy
• Show the buying matrix
• Which Is Why Email Marketing Is So Awesome
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• RaDaR Marketing As Framework
Remember That Buying Behaviour Has Changed
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• Reach = attracting new customers to consider your business
Word Of Mouth & Unbranded Search is the most common way customers discover products/services
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• Depth = Telling your products story. Giving them what they want for research, information, education, knowledge
Your website becomes your crown jewel for this
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• Relationship = maintain relationship with existing customers to get referrals and repeat purchases, plus build relationships with new customers
• Email Marketing Awesomeness Again!
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We Will Focus On Depth Of Content
This is how you turn yourwebsite visitor into a customer
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Depth =
• The Depth is the building of trust, authority and relationship through providing helpful, informative, educational content.
• You are giving value through CONTENT
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Awesome Depth Of Content Example
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OK, So What Types Of Content?
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The Buying Cycle
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Action Steps For You
content that is helpful, educational, informative, builds authority, develops trust
Focus On The General Content
Blogs, Posts, Articles
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But What Content Can I Possibly Give?
Ask these questions, then give the answers.
• What is the biggest problem my customer has?
fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream
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• What is the biggest problem my customer has?
fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream
Brainstorm!
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• How can you serve your customer?
• How can you help your customer?
Then begin to give them comprehensive answers
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Why Give The Answers?
• Law of Reciprocity
• People buy from those they know, like, trust
• Remove their fear of making a bad decision (discuss reasons people don’t buy and how to overcome this)
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Give The Answers!
• If you only do one thing online then do this!
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Proof It Works...
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Proof It Works...
www.foreverfit.tv
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SEO Benefits
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From No Enquiry To$100,000 Per WeekIn 3 Months
They Are Now Expanding With New Showrooms & More Staff
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Track & Measure To Improve
+
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So Much More ToTalk About...• Haven’t even discussed:
• Headline Copy
• Facebook Pages & Advertising
• Using Google Adwords Effectively
• Email Marketing
• Pricing
• Split Testing
• and so much more...Wednesday, 1 May 13
My Services
Search Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting, infographics, guides)
Whatever Needs To Be Done To Turn Your Website Into A Sales Generating Machine!
ROI Focused
Wednesday, 1 May 13
Have I Helped You WithMuch Of Your Problems?
Let’s Check...
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Questions?
www.billyelusiv.com
Wednesday, 1 May 13