Online Media DataValid from 1/1/2012

IDG Communications AGWitikonerstrasse 15P.O. Box 1570CH-8032 ZurichSwitzerlandTelephone +41 44 387 44 44Telefax +41 44 387 45 83 www.Computerworld.ch

Computerworld.ch – The leading ICT platform for IT leader_______________________________________________________________________________________________

PositioningComputerworld.ch is the first port of call and the most important source of information for IT decision-makers in medium and large companies in Switzerland. Our specialist IT journalists are the only ones in Switzerland to report first hand, for example, on all international developers' conferences held by major manufacturers and suppliers. As well as news, critical background reports, analyses and forecasts, these specialist journalists are also active on social networks, such as Xing, Facebook and Twitter. Thus visitors to the website are always guaranteed topical, up-to-date access to all the important information they want. _______________________________________________________________________________________________

Editorial contentWe cover the information requirements of the relevant target groups in the following topic areas with news, business practice, tests, market analyses, management, downloads and services:

- News (ICT industry, HW/SW, Security, Communication, IT services, Home IT)- Business practice (HW/SW, Communication, Security, IT services, Case studies, Developer world- Tests (Smart phones, HW/SW, Notebooks)- Market analyses (Studies & analyses, Balance sheets, Surveys , Swiss IT, Top 500)- Management (Leadership, Careers, Swiss CIOs)- Downloads (System management, Communication, Security, Business SW, Utilities, Office)_______________________________________________________________________________________________

User-Profile (Study MA-Leader 2011)Top leader/leader 39/61 %

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Top leader/leader 39/61 %male 92 %between 30 and 59 91 %highly educated 97 %with a gross personal income of more than SF 120,000+ 81 %working in companies with more than 50 employees+ 73 %responsable for a turnover of more than 1 billion+ 28 %Line manager position with 5+ staff reporting to them 58 %Decision-making skills in purchasing and procurement 74 %(+ = and more) _______________________________________________________________________________________________

Target groupCEO, CIO, CFO, COO and all IT decision makers in medium-sized and large companies with 50 or more employees within the strategic information management. _______________________________________________________________________________________________

Newsletter9,000 registered newsletter subscribers (annual average) receive five times a week the weekday newsletter with the lastest information on current events and happenings in the IT industry. _______________________________________________________________________________________________

Website use (average values)Page Impressions 400,000Visits 140,000Unique Clients 70,000Workday newsletter 9,000 subscribers

Sources: WEMF, Net-Metrix-Audit, MA-Leader 2011

Rate card 2012 _______________________________________________________________________________________________

CPM in CHF CPM in CHFAd form Format Run of Site Home/Chan. %Fullbanner 468x60 85 95 yesLeaderboard 728x90 95 105 yesWide Sky 160x600 105 115 yesMedium Rectangle / MPU 300x250 115 125 yesExpandables on request +40% on CPM +40% on CPM yesHalf Page 300x600 145 155 yesAdSpot (incl. technical fee) on request 100 - noHockey Stick (Roadblock) 728x90 + 160x600 190 - yesFloating Ad 800x600 max. 150 - yesInterstitial on request 250 - yes

Pools Format CPM in CHF %IDG-Pool 728x90 + 160x600 + 300x250 15-40 volume dependent noIDG-Mobilepool 728x90 + 160x600 + 300x250 30-45 volume dependent no

Newsletter Format Price in CHF %Fullbanner, Sky or Rectangle 468x60 / 160x600 / 300x250 1,950 per week yesText ad incl. 1 target URL Titel + text max. 350 characters 1,950 per week yes

Special Format Price in CHF Min. term %Branding Day (exklusive 24 hours) 728x90 + 160x600 + 300x250 3,500 24 hours yes

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Branding Day (exklusive 24 hours) 728x90 + 160x600 + 300x250 3,500 24 hours yesAdvertorial on request 3,500 1 week noInfoboard on request 1,500 1 week noMini Ad on request 3,000 1 week noWebcast on request 4,500 1 week noPartnerzone on request on request 3 months noChannelbranding on request on request 3 months noLead Generation on request on request on request noICT-Presseticker on request on request on request no

Mobile Format Price in CHF Min. term %IDG-Mobilepool (iOS, Android, BB) 728x90 + 160x600 + 300x250 see Pools - no

Social Media Format Price in CHF Min. term %Integration Facebook-Fanpage on request on request on request noIntegration Twitter-Feed on request on request on request noOnsite survey inkl. XING group on request on request on request no

Discounts (%) Turnover in CHF Frequency DiscountVolume discount 5,000 5%Valid for advertisements with % = yes 10,000 7%

15,000 9%20,000 12%

Repeat discount Newsletter 3 x 5%Valid within 12 months 6 x 7%

12 x 12%Agency commission

5% only for ASW und BSW approved agenciesAll prices in CHF exkl. 8% VAT. Prices subject to change

Hockey Stick (Road Block)_____________________________________________________________________________________________

DescriptionThe Hockey Stick area is a large-format, highly prominent advertising medium that ensures your message attracts maximum attention. Through its prominent placement, your advertising message is guaranteed to achieve a high advertising impact.

Through the combination of a Leaderboard and a Skyscraper, the Hockey Stick forms a frame around the website of PCtipp.ch

Data delivery• iFrame-Tag or image file or Flash• Min. 7 working days before start of campaign • Advertising media with sound are only accepted with default setting ‘sound switched off‘.

• Minimum booking 20,000 ad impressions• Expandables on request

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

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Branding Day (exklusive 24 h)_____________________________________________________________________________________________

DescriptionUse the opportunity to be exclusively represented for a whole day (24 h) with all advertising formats on the entire website of PCtipp.ch!

Give the starting signal for your campaign and establish your message in the users’ consciousness.

Data delivery• jpeg, gif, animierted gif, Flash (inc. alternative gif),

DHTML (Rich Media), JavaScript tag• Supply Leaderboard and Skyscraper and Rectangle • Max. 50 Kb for each advertising format• Min. 7 working days before start of campaign • Advertising media with sound are only accepted with default setting ‘sound switched off‘.

• Expandables on request

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

Newsletter_____________________________________________________________________________________________

DescriptionComputerworld.ch sends out a newsletter to Ø 9,000 registered subscribers on every working day, 5 x week (in total 45,000 send outs) . This offers an ideal platform for a diversity of advertising options –from classical advertising banners to text ads in an editorial environment.

The newsletter reports in a brief and transparent manner on the most interesting items of B2G news. The activation of the banners or text ad is done during the dispatch of the booked newsletter on workdays from Monday to Friday.

Data delivery• Banner formats

- Only static image files: jpeg, gif (no animations), maximum 50 Kb

• Text adverts- Title max. 50 characters*- Text max. 350 characters*- Link text- 1 target URL- Define title and link text clearly because no URLs

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MiniAd_____________________________________________________________________________________________

- Define title and link text clearly because no URLs will be published in the HTML version

• Target link/click command accepted; no count pixels• No later than Thursday of the previous week, 12 pm

DescriptionA fixed placed teaser box is allocated on the right in the visible area and a logo, a teaser text and a target URL can be added.

This advertising format is particularly suitable for announcing events, media and sponsoring partnerships or just because of ist prominent position and users are constantly aware of it.

Data delivery• Mini ad content- 1 logo (EPS, vector based)- Title max. 30 characters*- Text max. 75 characters*- 1 Link text max. 25 characters*- 1 target URL

• Min. 7 working days before start of campaign

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

* incl. spaces

Lead Generation (CPL)_____________________________________________________________________________________________

Advantages of address generation• Cost and time effective marketing and

communication measures• Direct, prompt measurement of results (ROI) with

regular reporting• Quick reaction to current target groups without

wastage

Lead generation process• IT decision-makers have free access to Whitepapers• Qualified leads are generated by the registration

process• Addresses are filtered by client requirements (e.g.

job title, company size, decision-makingresponsibility etc.)

• Qualified leads can be used immediately by clients for sales and marketing activities

• Only qualified leads are charged (cost per lead)

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

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Partnerzone _____________________________________________________________________________________________

DescriptionPartner areas are integrated micro sites and contain both manufacturer content as well as editorial content based exclusively on client issues.

Data delivery• Basic package

- Logos, banners, articles, texts, Whitepaper etc.• Additional modules

- Contact to PR agency- All formats according our Business Development

Department• Min. 30 working days before start of campaign • Minimum term 3 months

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

IDG Pool_____________________________________________________________________________________________

BeschreibungThe IDG pool is first choice if you are looking for a wide distribution of advertising banners on our IDG web sites such as PCtipp.ch, DigitalLiving.chand Computerworld.ch. Ad impressions are supplied in the booked period depending on availability without weighting of formats on one or more IDG web sites.

Depending on booking volumes graduated CPMs are offered as well as a high advertising impact.

CPM CHF 40.– from 125,000 ad impressionsCPM CHF 35.– from 175,000 ad impressions CPM CHF 30.– from 235,000 ad impressions CPM CHF 25.– from 320,000 ad impressions CPM CHF 20.– from 450,000 ad impressions CPM CHF 15.– from 666,666 ad impressions

Data delivery• jpeg, gif, animated gif, Flash (inc. alternative gif), DHTML (rich media), JavaScript tag

• Supply Leaderboard and Skyscraper and Rectangle • Every format max. 50 Kb

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Social Media_____________________________________________________________________________________________

• Every format max. 50 Kb• Default setting ‘sound switched off‘. • Minimum booking from 125,000 Ad Impressions• Expandables on request

DescriptionWith its modern, context-based solutions and integrated models, IDG offers numerous ways to reach IT and technophile target groups on social media platforms.

IDG has many years of experience with social media offers for IT and technophile target groups. User forums, communities, interactive content offers and the integration of business networks, such as XING and also market leading platforms, such as Facebook or Twitter, are fixed components of our range of services.

In its role as a competent partner, IDG shows you solutions such as how your social media components can be used sensibly when adapted to your personal communication concept.

For detailed information please do not hesitate to contact us by phone or at anzeigen@idg.ch.

Contacts_______________________________________________________________________________________________

Publishing houseIDG Communications AGWitikonerstrasse 15P.O. Box 1570 CH-8032 ZurichSwitzerlandTelephone +41 44 387 44 44Telefax +41 44 387 45 83 www.Computerworld.ch_______________________________________________________________________________________________

Sales crewAndré ReichenbachSales DirectorTelephone +41 44 387 45 35andre.reichenbach@idg.ch

Werner OrtlerKey Account ManagerTelephone +41 44 387 44 06werner.ortler@idg.ch

Christoph Mayer Nicola Delis

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Christoph Mayer Nicola DelisSales Online SalesTelephone +41 44 387 44 02 Telephone +41 44 387 44 30christoph.mayer@idg.ch nicola.delis@idg.ch_______________________________________________________________________________________________

Sales supportDaniel Frey Leonardo RapisardaHead of Sales Support Sales SupportTelephone +41 44 387 45 74 Telephone +41 44 387 45 38daniel.frey@idg.ch leonardo.rapisarda@idg.ch _______________________________________________________________________________________________

Events & Marketing Online Business DevelopmentCornelia Brunschwiler Oliver WirtzHead Events & Marketing Online Business DeveloperTelephone +41 44 387 44 09 Telephone +41 44 387 44 52cornelia.brunschwiler@idg.ch oliver.wirtz@idg.ch_______________________________________________________________________________________________

Overall management IDG Communications AG Michael HermannCountry ManagerTelephone +41 44 387 44 44michael.hermann@idg.ch