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Online Media Plan

Marketing Online • Sweepstake • Social Media • Campaign and more

Frequency of 3+

Hotel Transylvania Online Media Plan

Position the film as a family friendly animated comedy adventure to reach the target Kids 6-12 and Parents 25-44

Secondary Target: Moviegoers 13+

Third Target: Fans of the nostalgic monster characters.(ex. Dracula, Frankenstein, Werewolf, The Invisible Man, etc.)

Reach over 40% of movie target audience

Digital Campaign Objective


Tactical Strategy

Reach kids and parents with stunt ad units.

Takeover in the homepage.

Search and display ads will reach

kids, parents and

moviegoers.

Facebook social ads will reach parents and

moviegoers by highlighting character’s humor and

uniqueness. Editorial promoting games


To engage users Cartoon will promote the game “What Monster Are You? Quiz” through online editorial in all territories.

Media added Value


Click Jogos (BR) will promote every game through online editorial as they did on TASM. It had over 1.2 million game plays and reached 630K unique users.

Media added Value

Takeover placement 10 Days promoting

What Monster Are You? Quiz” through online editorial in all territories5.7 million impressionsAll Territories

through video ads on game loader

Hotel Transylvania Online Media Plan on Detail

Reach over 1.2 million kids and parents

30 Days promotingAll games through online editorial

Takeover placementonly Brazil


Ads on Search Desktop and MobileCampaigns related to Kids and Parents movies

Ads on Google Display Network

(banners) Websites

focused on Kids (for instance,

games and drawing)


Banners ads on Google Display Network Movies websites.

Adwords on Search Desktop and MobileCampaigns related to movies in general.

Videos on Youtube True View InSearch and In-Stream campaigns

Moviegoers 13+ and talent fans


Social ads will reach parents and moviegoers by highlighting character’s humor and uniqueness.

43,5 million impressions reaching14,5 million parents and moviegoersAll Territories



Homepage takeover at Ingresso.com

Only in Brazil

online media plan - wikileaks · hotel transylvania online media plan ... humor and editorial...

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