online media tools for engaging stakeholders and supporting climate change action
DESCRIPTION
Presentation at the COP18 Workshop on "Climate Change and Sustainability Communication - New Tools and Trends", organized by the Global Women Scholars Network and hosted at Northwestern University in Qatar.TRANSCRIPT
Online Media Tools for Engaging Stakeholders andSupporting Climate Change Action
Climate Change Collaboratorywww.ecoresearch.net/triple-c
Prof Arno ScharlMODUL University ViennaDepartment of New Media Technology
Social Media Fortune 1000News
Climate Change Coverage
Project Deliverables
MAJOR GOALS OFTRIPLE-C
• Manage ClimateChange Knowledge
• Support StakeholderCommunication andCollaboration
• Provide AlternativeInstruments for theSocial Sciences
Climate Quiz
Climate Quiz
• Identify major topics associated with climate change by different stakeholder groups:environmental organizations, news media, companies (Fortune 1000), and social media like Twitter, Facebook, YouTube and Google+
• Compute attention and sentiment (positive vs. negative) towards climate-related topics
• Visualize semantic and geographic trends by stakeholder group, and investigate the drivers and impacts of these trends
• Create shared meaning and improve understanding of how others perceive climate change-related topics
Content Analysis