online media tools for engaging stakeholders and supporting climate change action

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Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action Climate Change Collaboratory www.ecoresearch.net/triple-c Prof Arno Scharl MODUL University Vienna Department of New Media Technology

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Presentation at the COP18 Workshop on "Climate Change and Sustainability Communication - New Tools and Trends", organized by the Global Women Scholars Network and hosted at Northwestern University in Qatar.

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Page 1: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action

Online Media Tools for Engaging Stakeholders andSupporting Climate Change Action

Climate Change Collaboratorywww.ecoresearch.net/triple-c

Prof Arno ScharlMODUL University ViennaDepartment of New Media Technology

Page 2: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action
Page 3: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action
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Social Media Fortune 1000News

Climate Change Coverage

Page 5: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action

Project Deliverables

MAJOR GOALS OFTRIPLE-C

• Manage ClimateChange Knowledge

• Support StakeholderCommunication andCollaboration

• Provide AlternativeInstruments for theSocial Sciences

Page 6: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action

Climate Quiz

Page 7: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action

Climate Quiz

Page 8: Online Media Tools for Engaging Stakeholders and Supporting Climate Change Action

• Identify major topics associated with climate change by different stakeholder groups:environmental organizations, news media, companies (Fortune 1000), and social media like Twitter, Facebook, YouTube and Google+

• Compute attention and sentiment (positive vs. negative) towards climate-related topics

• Visualize semantic and geographic trends by stakeholder group, and investigate the drivers and impacts of these trends

• Create shared meaning and improve understanding of how others perceive climate change-related topics

Content Analysis

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