online news in post-socialist europe
DESCRIPTION
Presentation of the report Online news in post-socialist Europe, a broad overview of a neglected market with promising growth.TRANSCRIPT
Online news inPost-socialist Europe
Nicolas Kayser-Bril
6-month overland journey
19 countries studied
Over 75 interviews conducted
Online news in
Post-socialist Europe
1989-1991: Communism crashes in all of Europe
The media changes, too. From this…
Izvestia daily, 1991.
…to this.
Izvestia daily, 2007.
- Advertising- Digitization- Consumer demand- Audience measurement …
Were assimilated in less than 10 years.
A publishing fair in Russia.
What about the internet?
Some media people got creative
B92.fm, Belgrade: Last.fm with news.
h.ua, Kiev: Citizen journalism that works.
The list could go on
RIA Novosti’s integrated newsroom.
But these are exceptions
TV is still king.
Online news isn’t taken seriously yet
Why?
1. Media in post-socialist countries is still about influence
not profit.
Influencial people don’t go online
(they’re old-minded)
2. Financing a project is hell
Don’t even think of an IPO. There are no stock exchanges.
And old habits remain…
3. There’s no advertising market
Advertisements are bought as favors
so that advertisers don’t feel the power of online advertising.
Now, people do go online.
Some news outlets did overcome the obstacles.
Hotnews.ro: €600,000 turnover, 50 journalists.
And scooped the whole market.
B92.net owns 80% of the online ad market.
What’s next?
Online will develop fast
But the market isn’t ready
Media professional need to act now
Get the full report
on print
online