online & offline marketing communication manager
TRANSCRIPT
ALEXANDRA DE ROCKER
Parents bilingual NL & FR
EDUCATION
- Marketing Artesis Plantijn Antwerp
- E-Marketing CVO Mechelen
- Web design JANITOR Sint-Niklaas
- Professional English CVO Antwerp
- Communication ST Maria Antwerp
COMMUNICATION SKILLS
- Developing and implementation
communication plan. Internal, external
- Concept Copywriting
- Creation of communication campaigns
- Expo, Events
- Retail POS
- Media Management
- Budget management
PRINT PRODUCTION SKILLS
- From Print quotation to finish
- Packaging design & print follow-up
MARKETING SKILLS
- Repositioning strategies
- Implementation marketing plan
- Organize surveys (IPSOS training)
- Statistics, result conclusion and
recommendation
- Identify needs and buying behaviour
- Brand Activation 360°
- Trade Marketing
- Field Marketing
- Direct Marketing: creation, copy,
implementation and monitoring
E-MARKETING SKILLS
- Creating wireframes
- SEO recommendation, PageRank
- Conversion optimization website
- Google Ad Words
- Google Analytic
- Raven Marketing Reporting
- Remarketing, Mailchimp mailing
- Social Media
Short intro, who am I.
During my career I did all the job functions that you can find in an advertising agency.
Professional experience.
Truvo Belgium Comm. v – (04/2014 - 30/06/2016 bankruptcy)
Client Service Director. Production Manager. Traffic Manager. Planning Manager.
With my knowledge I was asked by Truvo to help set up their advertising agency.
We started with 7. I helped to build out the advertising department to more than twenty
employees. In the beginning, I did all the jobs that you can find in an advertising agency.
From client service to planning, traffic, production and invoicing.
I trained Account Managers to make good offers. So I brought in the customer Retif.
I gave training in copy and print production to sales to explain how to get briefings by our
customers. I was responsible for the final check before the crea/DTP was printed.
I was responsible for the smooth running of jobs and that nothing was delivered too late.
I was responsible for finding and testing new suppliers such as copywriters, film and radio
studios, printing companies.
I was responsible for all budget control and invoicing.
I went to our customers to note the briefing and worked it out until a communication plan
and executed this plan to finished product. With my recent digital marketing training I
worked on Social Media, SEO and SEA recommendations.
Freelance for various MarCom Agencies - (08/2009 – 03/2014) – Ref. Geneviève Dejean
Project Manager, Account Director, Print Production Manager
Duval Guillaume Antwerp, Germaine (BBDO), Altavia, BestSeller, Lielens, Gecko.
Lielens (06/2007 – 07/2009) - ref. Genzyme: Marie-Laure Simonart 0473 97 03 64
Project Manager. Brand Activation. Print & Film Production
Retail campaigns Ferrero, Zespri, Vittel.
Freelance for various MarCom Agencies - (07/2005 – 05/2007) – ref. Axel Vandebotermet
Account Manager & Print Production Manager
Ogilvy & Mather (04/2000 – 06/2005) - ref. Anne Tollet 0474 44 46 21
Account Manager & Print Production Manager
Lidl Belgium (Gent) – (Freelance, 10/1999 – 03/2000) – ref. Griet Joye 050 40 87 35
Head of the Communication. Design & Implementation of all advertising campaigns.
Komforce (Communication Agency) – (Freelance, 04/1999 - 09/1999)
Account Manager & Production Manager (Ref. Karine Vanden Houte 02 332 04 34)
Baron B & Celli (Communication Agency) – (Fixed contract 03/1994 – 03/1999)
Art Director & DTP & Account Executive (Ref. Luc Majaron)
VDAB - DTP Macintosh – (09/1993 – 02/1994)
Daytime course Adobe Photoshop, Illustrator, Quark X-press, Freehand.
In 1992 Macintosh was born. I decided to follow a training for Macintosh.
Marketing Power Rapp & Collins – (internship job, 08/1992- 08/1993)
Art Director
Concept strategy & Copywriting Headline concept (example in my presentation folder).
MARKETING COMMUNICATION
Project Manager
My motto
“Who is my user?
What is he looking for?
And how can I help him?”