online options - a brief introduction to getting set up online

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Author: Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia cdfstlucia.org Online Options A brief look at some online options

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Page 1: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Online OptionsA brief look at some online options

Page 2: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – some fundamentalsThe world has been getting so much easier to access as more and more people ‘get online’. You can now easily photograph your products, put the photos online and begin to sell them to people across the world. It really is quite easy – but it’s also quite easy for things to go wrong so - If you want to become a SUCCESSFUL member of the Global Marketplace, you do need to invest some time in making sure you know the things that can go wrong and doing you best to make sure you are prepared, have put in safeguards and can provide a great service and genuinely make a profit.Read our other guides – Costing your Life; Costing and Pricing; Photography Tips and Packaging and Labeling for very important information to prepare you for going online

http://www.freeimages.com/photographer/svilen001-32617

Page 3: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – some fundamentalsFor years, online marketing and sales has been touted as low-cost or even free, HOWEVERDoing all your own marketing and sales can take quite a lot of time, so since you already know that your time is a BIG cost factor in micro-business and especially hand-production, you can easily understand the real truth is that it is a ‘low cash outlay’ item, but it has a real and significant cost in your business Unless you already have a strong social media presence you can tap into, you will need to look closely at whether to go it alone, hire in social media / online sales help or join a selling community – let’s take a look at some key considerations

http://www.freeimages.com/photographer/Freeman_DC-31935

Page 4: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – Are you ready to sell?Here are a few basic questions:

For all good – physical and digital Have you properly costed your products and

the process of selling online – sales charges, insurance / breakage replacements etc?

Have you converted prices into common currency such as US$?

Are you prepared to accept money online? Do you have a PayPal account and have you set it up to receive money?

Do you have reliable online access? Are you comfortable working online or do you

need to learn more?

http://www.freeimages.com/photographer/zaido-33950

Page 5: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – Are you ready to sell?Physical Goods Are you prepared to package (safely) and

ship your goods? Do you know the weight of your goods with

packaging? Have you costed and made a list of

comparative shipping options? Airmail, FedEx, DHL etc.?

Do you know if there are any regulations that affect your products? For example: Restrictions on shipping natural materials Commercial invoice requirements to certain

countries Banned materials Trade license requirements

What will you returns policy be? What costs will you cover or what costs will the buyer have to bear?

http://www.freeimages.com/photographer/zaido-33950

Page 6: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – Are you ready to sell?Check list1) Properly costed goods & profitable prices

set including conversion to common currency(ies)

2) List of shipping costs/prices for each item3) Ability to receive payments online4) Returns and refunds policy figured out and

well worded policy written5) Trade restrictions taken care of (if any)6) Reliable online access 7) Products and business branded and ready8) Platform(s) for conducting online business

chosen and understood – see following slides

http://www.freeimages.com/photographer/zaido-33950

Page 7: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – BRAND Coordination Make sure that the names you use to create your

online accounts are similar or the same – so if you are “sweetlife’ on Facebook, be ‘sweetlife’ on twitter, Instagram, etc.

Make sure when you fill in your profile on each site that you use the same or similar ‘About you’ descriptions and

Include your business name and links to your selling sites and any other promotional sites in your ‘About you’ descriptions

BRAND your profiles - Use similar styles of photos – if you have a personal profile, then make the banner image a business image – eg logo and products and put a photo of you in the profile image – people do like to connect with the person. If you have a business profile, use your logo in the profile picture and the banner image to show your business off. You can change the banner when you want to promote new products, specials, competitions etc.

Page 8: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – SEO You may have heard of SEO – it stands for Search

Engine Optimization. You can pay SEO specialists to ‘optimize’ your online presence and if done well, it can help you get found by random people…however, if you are a microbusiness, let’s just start with things you can do to help yourself be found.

Use every opportunity you have to put words out with your posts that will make you easier to find and make it easier for customers to come across your products when they are searching for something specific

If you take photos with a camera and download them and edit them before posting you can rename all your photos to a name that says something about the product – eg sweetlife silver ring 20. This will help make searches for ‘sweetlife’ or ‘silver ring’

Page 9: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Online – SEO Use Hashtags – the # you see everywhere now –

many sites are ‘optimized’ to help people find things they are interested in by using hashtags – so for instance you may use the hashtags

#sweetlife #silverjewelry #divaliscous #fashion #outfitoftheday #swag #model #jewelry #shopping #glam

Some sites have site-specific hashtags, for instance, Instagram has #instafashion #instastyle

Here are some guides for finding the best hashtags

http://www.convinceandconvert.com/social-media-strategy/how-to-identify-relevant-hashtags-for-your-business/

http://www.tintup.com/blog/how-to-pick-a-good-hashtag/

Here’s an app you can use: http://hashtagify.me/

Page 10: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Etsy When Etsy launched in 2006 it provided

something that had not existed before – a way for artisans to sell that was tailored to their goods

Much has changed since then – 2013 Etsy started allowing ‘resellers’ and cheap imports from mass production factories began to compete

Currently, Etsy still remains fairly affordable but for new members, becoming easily found can be too challenging unless you already have a strong social media presence you can direct there

Page 11: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

http://www.freeimages.com/photographer/bredmaker-48270

Selling Options - EtsyKey facts: Must have a valid credit card 20c / listing and 3.5% of sales fees – active for 4 months

Eg – cost of a $10 listing 20c + 35c = 55c 3 Main Category/Subcategory ‘Tags’

13 additional ‘Tags’ 5 Images/photos Allows instant downloads http://www.handmadeology.com/10-real-tips-for-successfully-

selling-on-etsy/ http://www.handmadeology.com/50-reasons-youre-not-

getting-etsy-sales/

Page 12: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Selz Selz is designed to be used with social

media or blog or website It’s free to join Selz - There are no setup

fees and no monthly costs to use the core platform.

The standard Selz transaction fee is 2%. An additional fee of 2.9%+US$0.30 (€0.30 when you sell in Euros, £0.30 when you sell in British pounds) is applied for all MasterCard, Visa and American Express credit card transactions.

If you install our PayPal app, the Selz transaction fee remains at 2% + PayPal’s fee.

In Saint Lucia we can currently ONLY sell via PayPal by generating invoices

Page 13: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options – Meylah has two main options that you can

consider – one is a standalone store selling your own products – see link (resource is free, just click through) https://meylah.com/

resourcecenter/how-to-setup-free-mobile-friendly-store

Second option is a ‘Marketplace’ where you can sell others’ items and collect a commission – see link to set up https://meylah.com/joinmarket/1

Page 14: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Meylah Must have a valid credit card No listing fee; 2.75% of sales fees; no limit on listing

time – Eg,cost of a $10 listing = 27.5c cost 100 free listings Email subscription option on front page – allows you to

create subscriber list Blog can be integrated into storefront page Allows instant download for digital products http://www.marketyourcreativity.com/2012/12/exploring-

options-in-creative-business-meylah/ https://handmadeologymarket.meylah.com/

Page 15: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - MeylahMarketplace option – you can curate and

‘resell’ others’ items that are already being sold onlineYou collect a small commission for this

Payments are through PayPal for this region Real cost of selling must include PayPal fees

http://www.marketyourcreativity.com/2012/12/exploring-options-in-creative-business-meylah/

https://handmadeologymarket.meylah.com/

Page 16: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Pinterest A place to create collections of things that

interest you, Pinterest started without an option to sell items.

Early on, people were concerned that the original owners of images were not being credited, so the ability to link to the original image was included – this is still a big issue as people who ‘re-pin’ your work may not always credit you … make sure your pin include info about you

Recently the option Business Pinterest was added – it is not yet available in our region

You can create a ‘Product Rich Pin’ which contains price info – this can be linked to Selz

Page 17: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Pinterest

Page 18: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Pinterest Pinterest has over 70 million users

average buy $140-$180 per order, compared with $60-$80 for orders on Facebook and Twitter (https://selz.com/blog/guide-selling-pinterest-rich-pins/)

Use the Pinterest ‘Pin It’ button to make pinning easier

See this blog for good links to using Pinterest for business http://blog.hubspot.com/marketing/how-to-use-pinterest

http://www.wikihow.com/Sample/Pinterest-Tips-and-Tricks

http://www.dummies.com/how-to/content/how-to-creatively-sell-your-products-on-pinterest.html

Page 19: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Instagram Instagram began as a photo sharing site – it has

become a great way to promote yourself, build a crowd of followers and showcase your products

It doesn’t have direct selling capacity, however there are several workarounds you can explore – many cost money so look at them closely

http://socialmediaweek.org/blog/2015/07/12-ways-sell-instagram/

Or use creative images and the link allowed in your bio http://www.artonomy.co/2013/01/21/selling-art-online-with-i

nstagram-5-top-tips-more/ Promote specials – eg every picture posted with a specific

# will get a coupon DM’d to them (this has to be a pic – so you can use the caption or create a coupon using something like phonto app)

Page 20: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - InstagramHere are some links to information about selling on Instagram http://www.socialmediaexaminer.com/5-tips-for-selling-pro

ducts-on-instagram/

http://blog.bigcommerce.com/3-powerful-ways-to-use-instagram-to-build-relationships-and-boost-your-stores-conversion/

http://www.agorapulse.com/blog/how-to-sell-instagram-rules

http://socialmediaweek.org/blog/2015/07/12-ways-sell-instagram/

http://blog.hootsuite.com/how-to-use-instagram-for-business/

http://iconosquare.com/ for metrics on Instagram

Page 21: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Selling Options - Facebook Facebook has 2 options for

promoting your business: Your PERSONAL profile/page and

your BUSINESS Page Facebook has changed a lot from

early days when having a ‘Page’ was a very useful business tool

Facebook is still very useful but is geared towards encouraging you to pay for advertising

For big sales, launches etc, FB ads can work – they don’t cost a lot and can have wide reach

Page 22: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Facebook is a great place to build a crowd of people who are interested in you, so first, spend some time expanding your PERSONAL Facebook following – search for friends names or under ‘Friends’ click one of the email invite links – NOTE if you select all,

then everyone in your contacts will be invited; you may not want this!

Make sure your profile contains ALL necessary info about your business – contacts (yes, include an email and phone) websites, hours of business if applicable, bio/value proposition

Spend time setting post options accordingly – it is still possible to share family photos but maybe choose ‘Friends only’ option or for even more security, choose ‘specific people’ and then ONLY those persons can see it and they can’t share it beyond that group

Page 23: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Once you decide to use Facebook for BUSINESS, understand that you MUST curate what you post and who you share it with – The ‘tone’ of your posts should match your products

It’s not that you can’t be funny or lighthearted and include personal posts if you wish to, but if your products are serious or your market is high-end execs, then keep that in mind when posting people buy from the person on Facebook

For BUSINESS POSTS – choose ‘Public’ – you want these to go as far as is possible!!!

When you post on your Business Page, always share it to your personal page – making sure you are sharing as YOU and not your Page

Page 24: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

POSTING If a personal profile page, choose a range of photos and posts

that ‘introduce’ you more than just immediately push selling; If you have made a business page, add photos of you items – you

can include ones that have already sold, just make sure you say they are ‘SOLD’

Invite engagement – ask people to ‘Like’ your page and to hover over the ‘like’ button and select ‘Get notifications’ – ensure them this will make sure they always know when you have special sales etc.

Do ask people to help you by sharing your posts DO NOT SPAM!!!

Don’t send mass messages to 50+ people at one go and then be surprised that the commonest reaction is to ‘leave conversation’

Don’t create a group and add people without asking them Don’t post your product sales promotions direct to all your friends

timelines and certainly not to other business pages Don’t overtax people by posting too many times a day

Page 25: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Create competitions using any of the available apps http://www.postplanner.com/2-free-tools-run-facebook-contest-on-fan-page/

Always give rules that ensure people ‘Like’ ‘Get Notifications’ and ‘Share’

USEFUL LINKS for getting to know Facebook http

://www.socialmediaexaminer.com/tips-for-a-successful-facebook-page/

http://www.jonloomer.com/2012/07/17/facebook-page-checklist/ http://www.socialmediaexaminer.com/tips-for-a-successful-faceboo

k-page/ https://www.facebook.com/page_guidelines.php http://thenextweb.com/socialmedia/2014/10/12/run-facebook-conte

st-analyze-page-11-ideal-facebook-tools-marketers/

Page 26: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

WordPress and Blogging

A great way to engage with your ‘tribe’ is to create a blog – a blog is simply a website that allows you to make journal entries - that is, it can be constantly (and easily) updated as you create new work or achieve new things.You can get some ideas and info at these links : http://www.creativebloq.com/web-design/best-blogging-platforms-121413634 (for options available for free)http://www.lifehack.org/articles/money/easy-options-for-selling-products-online.htmlhttp://www.iheartartsncrafts.com/how-to-start-your-own-craft-diy-parenting-blog/ http://www.ukcraftblog.com/2010/02/starting-blog-easy-tutorial-for.html#.V31YE_krLq6

Page 27: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

But lets go through a few basics firstYour blog should match your brand – name, colours, styleYou DON’T have to be a great writer to create a blog – visual content – good photos tell wonderful stories and are great to get people interestedFollow the general rules about tagging, hash-tagging and using words in your titles and content that you know (or at least believe) people will use to search for your kind of productsBlog as often or as little as you like – generally, you want to keep people interested but not bog them down with loads and loads of posts (plus, remember you need to actually be working on products too!)

Page 28: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Engagement Wins!You want people to feel part of a ‘Tribe’ – you want them to feel a PERSONAL connection with you – remember, people make an emotional decision to buy or not to buyUse as many different ways to engage as you can Add a button or ‘widget’ so people can subscribe to your posts – that way they will get an email each time you make a new postAsk people to tell you what they think ––

Do they like this design? What products do they want to see or can’t find but

want? If you post a ‘How to’ or tutorial, ask them to send in

pictures of what they make …

Page 29: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Generosity Wins!Be generous – give away tips, tricks, simple tutorials – have giveaways by asking people to comment and choosing a random comment or your favourite one.Share other blogs and content that you have found and liked – giving ‘props’ to other creatives shows you are confident and aware of your community of peers and care about others’ success too.Some blogs allow you to post lists such as

Blogs I read Sites I like Places I shop

You can keep your best secrets secret, but give away as much as you can and become a ‘go-to’ place for great content!

Page 30: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Team SpiritConsider teaming up with a few people to create the blog – doing any promotion can be a time-consuming and perhaps you have a circle of creative friends – think about making a Team Blog and sharing the work of postingIn this case of course you’ll have to think of a Title that fits all of you as a group and create a branding that suits you allMake sure you still include each members details in the ‘about’ section and link to all your sites (maybe using a widget)Have ‘Guest Bloggers’ – if you keep your blog solo, there’s no reason you can’t invite others to contribute from time to timeRe-post content that you find – make sure you contact the owner first and get permission – often they will agree once you link to their site

Page 31: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Free Platforms or Paid own-DomainIt is not expensive to own your own domain name – www.mybusiness.com: sometimes you can get a deal as low as a few dollars per year of registration and at most, it’s likely not to cost you more than $16 US per yearYou can create a very professional looking blog using the free sites available, but it won’t have a clean-cut .com name – it will include the name of the platform ‘wordpress’ or ‘blogger’ (these are the main two)Some online sales sites allow you to blog within the site also, so consider those (Etsy, Meylah etc) Facebook is NOT a good platform to blog – the ‘posts’ function is not easy for people to find/see/subscribe to and offers very little branding possibilities

Page 32: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Free Platforms or Paid own-DomainFor more information on getting started, you can google “getting started on Blogger” or “getting started with free wordpress” (there is paid wordpress also)Here are a few links to get you started:http://www.bloggingbasics101.com/how-do-i-start-a-blog/ http://www.wpbeginner.com/free-wordpress-blog-setup/http://michaelhyatt.com/ez-wordpress-setup.htmlhttp://www.wikihow.com/Start-a-Blog-on-Bloggerhttp://www.shoutmeloud.com/how-to-start-a-free-blog-using-blogspot-com.htmlhttps://support.google.com/blogger/answer/1623800?hl=en

Whichever you choose, be aware that you will have to invest some time in learning online or look for a local class on how to do this OR hire a professional to help you get started.

Page 33: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Paid own-Domain BlogWordpress is the most popular platform to create a simple own-domain name site – Again, you can learn this yourself, depending on how tech-savvy you are and how much time you wish to invest…or hire a pro!If you do hire someone, be sure to tell them you want a tutorial in how to update it so you can continue on your own – the most common issue with sites created by a professional is that if the user doesn’t know how to update, they either become stale or you keep on paying out to get your site updated.Whatever choice you make – stick with it, don’t let is overwhelm you – make it work for you – share it on all your other social media sites link to it when you comment on other blogs and on your

‘About’ section on all sites

Page 34: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Info for IMAGES on Social MediaWe’ve learnt about how important your image (as part of your overall brand) isNow we need to take a look at images – photos and graphics that you will want to use to help support your branding. First off – make sure you have permission to use the images – NO, the mere fact that it is ‘out there’ on the web DOES NOT mean you can use it! Turn the tables for a second – if you put up your photos, do you feel it’s fine for others to just take them and use them? No, so don’t do it yourself!If you really want an image – once you can find the owner’s contacts, email or message them and ask –you’d be surprised how many people will say yes once you include a credit to them – usually a link to their siteIf you can’t find the owner, you can do a ‘google reverse image search’: copy the url (web address) of the image and paste it to the seach engine – sometimes this leads you to the original creator. https://images.google.com/

If in doubt – just use another image! Respect the artists’ rights.

Page 35: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Always give the correct credit When you choose an image – look for the ‘License’ link and READ IT.In most cases, once you right-click on the artist’s name you will get a link like this: http://www.freeimages.com/photographer/urose-39835 and you can paste this in small type or if you are good at html, it can be inserted so that if someone clicks the image, they’ll be taken to the creator’s site

Page 36: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

There are a few sources of free images online but beware – many drop you in a maze and if you’re not careful, you’ll end up wasting time browsing pay-to-use images or worse off on some webpage you don’t want to be on! Make sure you choose those that are FREE and refer to the license terms – you may be required to give credit to the designer in which case some uses may not be appropriateFREE Image resources

https://bootstrapbay.com/blog/free-stock-photos/ (list)https://pixabay.com/en/ http://www.freepik.com/https://openclipart.org/ http://www.vectorfree.com/ http://www.vecteezy.com/ http://www.incredibleart.org/links/clipart.htmlhttps://www.vectorstock.com/free-vectors

Make sure you choose the correct one! www.freeimages.com offers both free and paid options

Page 37: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Info for IMAGES on Social Media / WebsiteTake some time to learn how to take good photos first – see our photography presentationThen learn a bit about Image editing – there are many free tools to do this such as

https://pixlr.com/editor/ https://www.picmonkey.com/ https://www.freeonlinephotoeditor.com/ http://fotoflexer.com/ http://www191.lunapic.com/editor/

Key things to edit – brightness or ‘curves’ – make sure the image ‘pops’ by brightening and creating contrast – be careful not to overdo this and lose detail or create a FALSE impression! You want deep shadows and bright highlights and plenty of detail

Sharpness – increase sharpness to make image clear, but again, don’t overdo it or it can become noisy

Crop out parts that don’t enhance your product – or to create an appealing placement (https://en.wikipedia.org/wiki/Rule_of_thirds)

It’s important to get the size right – so check out social media image sizes http://blogs.constantcontact.com/social-media-image-size/

Page 38: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Take some time to learn how to take good photos first – see our photography presentationThen learn a bit about Image editing – there are many free tools to do this such as

https://pixlr.com/editor/ https://www.picmonkey.com/ https://www.freeonlinephotoeditor.com/ http://fotoflexer.com/ http://www191.lunapic.com/editor/

Key things to edit – brightness or ‘curves’ – make sure the image ‘pops’ by brightening and creating contrast – be careful not to overdo this and lose detail or create a FALSE impression! You want deep shadows and bright highlights and plenty of detail

Sharpness – increase sharpness to make image clear, but again, don’t overdo it or it can become noisy

Crop out parts that don’t enhance your product – or to create an appealing placement (https://en.wikipedia.org/wiki/Rule_of_thirds)

It’s important to get the size right – so check out social media image sizes http://blogs.constantcontact.com/social-media-image-size/

And CANVA is a great resource for creating correctly sized social media images – there’s both free and paid options and tons of free graphics https://www.canva.com/

Page 39: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

WATERMARKING IMAGES Whenever you put an image of your work online, you should

‘watermark’ it. This is the practice of putting a logo or lettering over your image.

Key things to keep in mind: Don’t block users from actually seeing your product Don’t be too off-putting – the relationship between a seller

and a buyer requires TRUST Do encourage sharing of your image – with a link back –

social media works this way, by people spreading the word Do use a tool that is quick and easy – there are various

apps you can use direct from phone or tablet etc. https://

play.google.com/store/apps/details?id=com.androidvilla.addwatermark.free&hl=en

http://www.picmonkey.com/blog/claim-your-artistry-by-adding-a-watermark/

Page 40: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Profile / About You Let’s take a final look at this important section – this is where

you make sure your customers know who they’re dealing with and how to get in touch with you - On social media there is always a Profile or About section – it is crucial that you fill this in.

Think what you want to tell people about yourself – what inspires you, your background, what’s important to you in life and business, maybe include some of your dreams/goals. People want to get to know you and feel like they are connecting with a real person and with a lifestyle.

Always include links to your shop if you have one, other social media or relevant sites

Always include some info on awards won or achievements you are proud of

Page 41: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

Include a photo of yourself, people want to know WHO is the artist: this may not be so important if you grow into a bigger business, but a BIG part of social media’s success is because people feel they are connecting with real people

Adapt your image to the site – eg LinkedIn is BUSINESS so this should be as professional an image as possible, Twitter / Instagram / Facebook are less formal

Your face with a welcoming confident smile is great Showing yourself working on a product or active in your lifestyle is

also great as long as YOU are still visible. Be careful about using a sexy photo – welcoming is key, casual is fine

if it suits your brand – attractive professional is better for your profile than sexy.

Does not have to be a studio shoot – see if you have photos you can crop

Make sure it has either an interesting or clear background – not an unidentifiable mess

Google ‘artists profile photo’ images and see what appeals to you http://

andrewmacarthy.com/andrew-macarthy-social-media/10-terrible-examples-of-linkedin-profile-photos-bad-linkedin-profile-pics

Page 42: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

The 7 Ws for profiles Who is the person behind the product? When did you start making your products? Why do you do this? What is important about it to you? (eg fairtrade) What benefit do you aim to give to the customer? Where do you source your raw materials or ingredients? What is special about your processes? How do you make your

product? Useful tips

https://blog.kissmetrics.com/successful-social-media-profile/ https://expresswriters.com/5-best-examples-optimizing-social-

media-profiles/

Page 43: Online options - a brief introduction to getting set up online

Author:Finola Jennings Clark

for the Cultural Development

Foundation, Saint Lucia

cdfstlucia.org

A FEW OTHER THINGS TO EXPLOREHere are a few more links to sites that may help you develop your online presence https://blog.scottsmarketplace.com/sell-products-online/ http://www.google.com/analytics/standard/ http://www.moblized.com/apps/Sellingify/compare/selz http://www.agorapulse.com/free-facebook-marketing-tools-pop-up http://www.bubblews.com/posts/5-picmonkey-alternative-editors-free-on

line-photo-editing-toolsJust keep in mind – much of this won’t cost you a cent out of your purse…but it WILL cost you in time – keep assessing the impact of the time you invest in your online presence and make decisions on whether you need to change your approach