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Page 1: Online-Portfolio
Page 2: Online-Portfolio

Desert Moon Motel Re-Branding Idea Lotus Cafe Re-Branding Idea

Big City Bagels Re-Branding Idea Candle Room Re-Branding Idea

Patsy’s Original Idea Soho Loft Re-Branding Idea

Programs used: Illustrator

Lotus CafeT h a i C u i s i n e LOFT

G A L L E R Y

A l l N a t u r a l D i n e r

p i a n o b a r

A B i t e o f D e l i c i o u s

Desert Moon M O T E L

Page 3: Online-Portfolio

Sunrise Re-Branding Idea Furor Original Idea

Angry Dog Re-Branding Idea Simply Sweet Original Idea

Zientum Original Idea Fuqua Re-Branding Idea

Programs used: Illustrator

SimplyFuror

SunriseG l a s s & H a r d w a r e

ANGRY DOGBAR & GRILL

Page 4: Online-Portfolio

All Lidz N Original

Lauren Michele Original

Beautifully Dipped Original

Programs used: Illustrator

Page 5: Online-Portfolio

Programs used: InDesign, Illustrator & PhotoshopTeacups Galore is a 36 page book that explores different types of teacups. It goes into the history of teacups, tea party etiquette, tea party menu planning, collecting and caring for teacups.

Page 6: Online-Portfolio

Programs used: Illustrator & PhotoshopSimply Sweet is an original idea created by Meagan Shuffield. The idea was to create a sweetener that is a healthier alternative than what is on the market right now. What makes Simply Sweet so appealing is the different flavors that are offered and the portability of the small packets in each box. They can be enjoyed on the road or just about anywhere. The glass bottles are for home or office use, for easy pouring and storage.

Page 7: Online-Portfolio

Programs used: IllustratorFuqua Vineyard Stationery set.

Page 8: Online-Portfolio

Programs used: Illustrator

Page 9: Online-Portfolio

Programs used: InDesign & IllustratorFusion is a magazine that brings Technology and Science together in an appealing way. The different departments are DYI, FYI, Science & Technology.

Page 10: Online-Portfolio

Clean living is a movement about not only knowing what you put into your body, mind and soul, but also the things that surround you.It is time that we know what is in our food. The only way for that to happen is to start living a cleaner lifestyle. Time to get back to the basics, all natural foods and house hold items. We deserve to be able to eat things that we can pronounce and clean with products that won’t make us sick.

For this movement, created was the logo, the event banner, promotional shirts and an example of the logo for use on a large scale projector that could be used on the side of a building to showcase the movement.Programs used: Illustrator & Photoshop

Page 11: Online-Portfolio

Programs used: IllustratorThis information graphic tells the reader about all the products that corn is a part of, which is pretty much everything. It brings to light how much our lives are affected by corn.

Cosmetics

Deodorants

Matches

which is derived from the endosperm of the corn kernel, is a mainstay of the corn refining industry. It has a wide range of industrial and food applications. Over 90 percent of the starch Americans used is produced from corn.Literally, thousands of supermarket staples are produced using both regular and specially modified starches. Many of today’s instant and ready-to-eat foods are produced using starches which enable them to maintain the proper textural characteristics during freezing, thawing and heating.  You will also find starch in a wide variety of household items such as batteries, matches, cleaners, and trash bags. Many personal and health care items including cosmetics, deodorant, hair styling products, asprin, cough drops, and medicines, include starch in their ingredients.

Trash bags

90% of market has corn starch in it.

80%of market has corn starch in it.

50% of market has corn starch in it.

98% of market has corn starch in it.

Corn starch

is another major refined corn product; refined from the starch of the corn kernel, ethanol is an alcohol that has many industrial uses. In recent years, it has become an increasingly important source of fuel for newer internal combustion engines.The process: 1. Grinding corn kernals into a powder. 2. Heated and liquified into a starchy “mash.” 3. Enzymes break down the “mash” into fermentable sugars. 4. Yeast is added to ferment the sugars to ethanol.

extracted from corn germ, has high polyunsaturated fatty acid content and oxidative stability. Its largest single use is in bottled oil for consumer use, followed by margarine and industrial snack-frying operations.The germ is the only living part of the corn kernel. The germ contains the essential genetic information, enzymes, vitamins and minerals for the kernel to grow into a corn plant. Gasoline and diesel are actually ancient biofuels. But they are known as fossil fuels because they are made from decomposed plants and animals that have been buried in the ground for millions of years. Biofuels are similar, except that they're made from plants grown today.Much of the gasoline in the United States is blended with a biofuel—ethanol. This is the same stuff as in alcoholic drinks, except that it's made from corn that has been heavily processed. There are various ways of making biofuels, but they generally use chemical reactions, fermentation, and heat to break down the starches, sugars, and other molecules in plants. The leftover products are then refined to produce a fuel that cars can use.

Agave can be used to make ethanol. To make ethonal, a sugar is needed. Agave is a great source of sugar, infact has a higher fructose level than corn.

Sugar Cane is also a possible alternative solution for making ethanol. In Brazil sugar cane is used for ethanol instead of corn.

Major Derivatives of Corn That Stress Us Out

Agave

Sugar Cane

WONDER CROPEthanol

600

500

400

300

200

1001986

19871988

19891990

19911992

19931994

19951996

19971998

19992000

20012002

20032004

2005

% In

crea

se (1

986

= 10

0%)

Growth rate of obesity in di�erent Body Mass Index (BMI) categories

BMI > 50 BMI > 45 BMI > 40 BMI > 35 BMI > 30

60

40

30

20

01970 1974 1978 1982 1986 1990 1994 1998 2002 2006 2010

Per Capita Consumption of High Fructose Corn Syrup

supply more than 56 percent of the U.S. nutritive sweetener market. Corn syrup is a sweetener made by processing corn starch with enzymes or acid to create a dextrose solution. High fructose corn syrup (HFCS) is further processed to increase its sweetness. Since HFCS is stable and cheaper to produce than ordinary sugar, it has largely replaced sugar in processed foods and soft drinks; in recent years, consumer watchdog and health groups have increasingly taken food manufacturers to task for their widespread use of HFCS, claiming that the product contributes to obesity.

Oil

Corn sweeteners

1957 1985 2005 April 2008

1975 2004 November 2006 June 1, 2008

June 17, 2008

July 8, 2008 January 2009 Spring 2009

2009 July 28, 2008

High-fructose corn syrup is invented.

Average American annual consumption: 70lbs. of sugar, 4 lbs. HFCS

Sugar Association successfully petitions the FDA to prohibit the word "natural" on labels of foods with HFCS. Pizza Hut introduces "The Natural"

pizza, made with sugar in the sauce.

Sugar Association accuses CRA of making "false and misleading statements to exploit consumers' familiarity with and trust in sugar."

Snapple and Pepsi launch "natural" drinks made with sugar.

Average American annual consumption: 45 lbs. of sugar, 39 lbs. of HFCS.

CRA launches $30 million "Sweet Surprise" ad campaign to persuade public HFCS is nutritionally the same as sugar.

American Medical Association says there's no proof that HFCS worse than sugar.

HFCS makers cry foul over "natural" labeling decision. FDA reverses opinion.

US Coca-Cola manufacturers replace sugar with HFCS.

Equal sues splenda over “Made From Sugar So It Tastes Like Sugar” tagline.

A Study suggests fructose causes obesity.

Makers of Jones Soda switch from HFCS to sugar; receive angry email from Corn Refiners Association (CRA)

Page 12: Online-Portfolio

This event poster if for a re-branding of an existing company to promote the re-opening of the Dallas location. Programs used: InDesign, Photoshop, & Illustrator

Page 13: Online-Portfolio

This brocure is for an exibit for Rex Ray, at Soho Loft in New York. The idea behind it was to show examples of his work to intrigue readers.

Programs used: InDesign & Illustrator

Page 14: Online-Portfolio

This spread could be a feature spread in a magazine. The illustration is about a brewery owner’s cat who wakes him up every day at 5 o’clock in the morning. That showcases the average day for this brewer, his family and of course, his cat Pinsky.

Programs used: InDesign & Illustrator

As chairman and president of the Brooklyn Brewery, Steve Hindy enjoys the privilege of having one of his favorite brews, Brooklyn Brown Ale, on tap in his kitchen. Mr. Hindy, 62, became intrigued with beer-making in the 1980s while a Beirut-based Middle East correspondent for The Associated Press. He and a neighbor, Tom Potter, then a lawyer, went into the brewery business in 1988. Mr. Hindy lives in an 1840s clapboard house in Gowanus with his wife, Ellen Foote, 61, the principal of Intermediate School 89 in TriBeCa, and their cat, Pinsky. Their daughter, Lily, 28, lives nearby in Prospect-Lefferts Gardens and is a frequent Sunday visitor.

Cat’s Brew

CAT ALARM I get up between 5 and 6 every morning. I think my internal clock got scrambled when I was a foreign correspondent. But even if I could sleep later, Pinsky wakes me up. He starts howling to be fed. Somehow my wife sleeps through it, but I can’t.

MULTIPLE ESPRESSOS So I get out of bed and go downstairs to the kitchen, and depending on how insistent the cat is, I either feed him first or put the water in the espresso machine. The DeLonghi espresso maker is a key part of my day. I start with a double espresso, the first of three. My iPad is on the table, so I’ll check e-mail, have another coffee and fix myself some berries and yogurt and granola. When Ellen comes downstairs around 6:30 or 7, I usually make her a cappuccino. I’m writing a book about my first two years in the Middle East, so I might work on that for a bit. Our son, Sam, who was killed in a bicycling accident, was born in Beirut; Lily, our daughter, was born in Cairo.

THE AVERAGE DAY FOR A BREWER, HIS WIFE AND HIS CAT NAMED PINSKY.

Page 15: Online-Portfolio

The two companies that are coming together for this project is Jimmy Choo and Canon. The goal was to have the two companies appeal to a different target market but doing this as one entity. This is the brochure of the event and the process of how these two very different brands come together to create one brand. (There is also a video that accompanies the brochure).

Programs used: InDesign, Photoshop, Illustrator, & iMovie

Page 16: Online-Portfolio

Programs used: InDesign & IllustratorThis style manual is for my original company called Zientum that provides gastrointestinal devices. The manual goes over everything from setting up the logo, to how best to use it, as well as application for collateral pieces.

Page 17: Online-Portfolio

This business folder has a die-cut of the logo on it. The items included in this folder are the stationery set, invoice, photo of the headquarters open board room, as well as collateral pieces like buttons, and a coffee cozy.

Programs used: InDesign, Photoshop, & Illustrator

Page 18: Online-Portfolio

Programs used: IllustratorAll Lidz N is a motorcycle brand that prides itself on being a family in Phoenix, Arizona. These are designs for shirts that they sell. The shirt on the left is the front of all of these shirt designs, and to the right are the designs on the back.

All Lidz N

Page 19: Online-Portfolio

This invitation was printed on Crane paper with a silver handpainted border. The assistant that came in for this invitation just wanted something simple that went with the Cowboys theme.

This hot air balloon is a die cut invitation. It was printed on Crane’s lettra paper and then duplexed together to double the thickness. The stars are gold foil stamped and the text white foil stamped to give it the slight texture of letterpress, without the cost.

Programs used: Illustrator

Invitations

Please join us for a Baby Showerhonoring

Lauren FarrellSaturday, November 22 • 11:30 until 2:30Ellerbe Fine Foods • 1501 W. Magnolia Ave

Hosted with love: Lindsey Dickerson • Mary Erin Carr

R.s.v.p. by November 8 to [email protected]

Registered: Baby by Design & Buy Buy Baby

SAVE THE DATEDALLAS COWBOYS REUNION

SUPERBOWLS XXVII, XXVIII AND XXX

April 10th - 12th, 2015 The Wynn

Las Vegas, Nevada

Hosted by Troy Aikman

Formal Invitation to follow

Page 20: Online-Portfolio

Both of these invitations were done for a customer at the same time. On the left was on a Karen Adams invitation. She wanted something different than the typical invitation that people would normally pick from examples. The invitation on the right was accompanied by a purple hand crank mixer die cut. She tied it together with a purple and green ribbon that matched the colors on the invitation.

Programs used: Illustrator

you are invited to a

honoring

Bride to BeE R I C K A A N ND AV I D S O N

November

2 2 N Dp r e h a i r & m a k e - u p a t t i r e

r s v p d o n n a a t 8 1 7 . 9 9 2 . 6 8 8 3 o r d k f r i c k s @ g m a i l . c o m

you are invited to a

honoring

A S H L E Y M E A C H A MOctober

2 5 T H12 until 2 in the afternoon6809 Saint Andrews CourtFo r t W o r t h , T e x a s

RSVP: [email protected] or 817.992.6883*

Registeries: Cabela’s, Target & Williams-Sonoma

PAT S Y G I G A X • S U S I E M C W I L L I A M S • D O N N A R O A C H *

Bring your favorite recipe with a story to share

Please bring gifts with a bow & card for display

Invitations

Page 21: Online-Portfolio

This invitation was for an Annual Bird Hunt for Vista Sand’s. The image used is a stock image that they preferred. It was front and back to cut down on cost.

Programs used: Illustrator

Charity Bird Hunt

ROBERTSON

ROBERTSON

Page 22: Online-Portfolio

This invitation was for the Fort Worth Country Day Senior Party for 2015, it includes things that the students did throughout their career at FWCD. The finished product had a googlie eye on the stick horse, various items glittered and mounted on red and kraft cardstock backers. Due to the size, each invitation was bagged in celophane with twine and bandana. We even included one mistake to see if any of the students could figure out what was wrong.

The brochure was for the senior party for Fort Worth Country day. Due to time constraints the Brochure was completed in only 3 days. The brochure totalled in 25 pages with 102 students, each with their own little interview with their picture.

Programs used: Illustrator

Fort Worth Country Day

Page 23: Online-Portfolio

This client wanted a custom invitation that included the monograms of the girls that they were honoring. The jewels were glittered to give it the pizazz that it needed.

This client saw something on Pinterest that she really liked but had no idea how to execute it. She brought in the photo so I could come up with something similar. The mason jar and bouquet were originally drawn and then put into the computer to make it into a vector. The little lights were glittered.

Programs used: Illustrator

Custom Invitations

Love and Laughterbefore happily ever after

honoring

Aliza & ChadFriday, December 19 · 6:30

Sassi Restaurant10455 E Pinnacle Peak Parkway

Scottsdale, Arizona

Hosted by: Rick and Diane Cooper

R.S .V. P. to [email protected] or 817. 292. 1795 by November 23

Page 24: Online-Portfolio

Having an anniversary is a big deal, originally it was going to have a fake backer of glitter. What we ended up with is a platinum metallic paper backing, black metallic paper with rounded corners and white ink. It needed the pizazz that comes with the party.

For this invitation, a client wanted something with champagne and cupcakes with a watercolor effect. The image was first hand sketched on paper and then sketched in illustrator with my Wacom tablet. The invitation has a silver sparkle backer and an envelope liner to give it a more grounded look.

Programs used: Illustrator

Custom Invitations

Page 25: Online-Portfolio

This client was looking for a feminine of nautical theme for her friend’s bachelorette party. The pink backer completed the look and tied everything together.

Programs used: Illustrator

Bachelorette Invitation Set

Page 26: Online-Portfolio

This client had a photo that she wanted to incorporate into the invitation but still wanted it to have a classic look with it. The paper we used was an ecru metallic linen paper. It was subtle with a touch of sparkle.

Council for Life Invitation SetPrograms used: Illustrator

Council for Life DinnerFeaturing

Sol PitchonThe Angel of Auschwitz

Thursday, September 25, 20146:30 until 8:30

River Crest Country Club

Honorary ChairmenSara and Greg Scheideman

Business Attire

Board of Directors 2014-2015Lillian Cobb

Catherine GlennLeanne Ivey

Olivia KearneyPatricia Ryan

Sara ScheidemanLaura Shoppa

Melinda TeitelbaumPatty Williams

Hannah Witten

Advisory BoardMr. Paulie Ayala

The Reverend Chris CulpepperDr. O.S. Hawkins

Mrs. Susie HawkinsMr. Pat HawkinsDr. Ted Kitchens

Mr. Lee LongMr. Jeff Sanders

Dr. Greg ScheidemanMrs. Sara Scheideman

Mr. Chad StephensThe Honorable Roger Williams

Mrs Patty Williams

Sol Pitchon, born to a Holocaust survivor, feels he was born to

defend his life. As his family was among the unwanted people in

that time, he has a heart for the unwanted unborn today. Sol,

president and CEO of New Life Solutions, is a guardian of the

unborn who feels the ultimate injustice is to be deprived of birth.

In his words, “We have to continue to be the voice for those who

don’t have a voice”. Come join us to hear his amazing story! His

mother, Germaine will accompany him.

Please reply by September 22Tables of ten $1,000 Number__Individual seats $100 Number__Individual seat $30 Number__ Thirty years of age or younger

Checks payable to Fort Worth Council for Life__________________________________cardholder name__________________________________card number______ expiration __________________________________signature

_______ 3 digit code

Page 27: Online-Portfolio

Various menus done for a client.

Menus

Friends of the NHA DinnerThursday August 7th, 2013

Shell Landing

SaladBartlett Farm Field Greens and Arugula with Grilled Bosc Pears,

Goat Cheese Spring Roll, & Blood Orange VinaigretteArtisanal Breads with Sweet Butter

Yves Cuilleron "Les Vignes d'à Côté," Viognier, Rhone Valley France 2012

EntreePetite Filet Mignon & Grilled Maine Lobster Tail, Béarnaise Sauce

Potato Leek Gratin, Haricot Vert & Sweet 100’s Bitouzet-Prieur "Les Levrons," Puligny Montrachet, Burgundy France 2009

Chateau Leoville Poyferre, St. Julien, Bordeaux France 2008

DessertFresh Fruit Crisp with Vanilla Bean Ice Cream

Dark Chocolate Shells

Programs used: Illustrator

Page 28: Online-Portfolio

Various email blasts done for P. S. The Letter for various events throughout the year. Programs used: Illustrator

P.S. The Letter

Page 29: Online-Portfolio

Programs used: Illustrator

Illustrations

Page 30: Online-Portfolio

These pads of paper have been printed with white ink with designs that I created on different types of paper for my Etsy store, BeautifullyDipped.

Programs used: Illustrator

Paper Products