Online Presence for SAIPs

What’s Online Presence?

Online Presence

• An online presence is the sum of all the identities you’ve created and the interactions those identities have established, and participated in, online.

• has a very broad reach, and when built successfully it can spread awareness and gain you fans, followers, leads and others

Online Presence for SAIPs

Without ICT tools, it can be difficult for SAIPs to reach their full potential and their ability to access broad groups of people, organize their information, and inform the public on their work can be somewhat limited. 

Benefits

• Building transparency• Raising funds• Reducing spending• Promote public services• Advocacy and voice• Free platform for Public opinion / forum

Steps to build Online Presence

• Define Your Goal• Build a Solid Platform • Provide Consistent Content or Value • Be Social • Promote the Platform• Track / Analytics

Online Tools

• Website • Social Media• Electronic mail service /auto email, SMS/

Website for SAIPs

• ID Card• 24/7 open office • Greater reach ability• Improve credibility• Integrate it with Social media • Email account

How to get a website

• Prepare Company Profile • Develop the Website• Purchase Domain name and Hosting

Server• Promote the website • Constantly Update the website

What’s Social Media?

•  are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

• Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy and permanence. 

…cont’d

• Social media operates in a dialogic transmission system, (many sources to many receivers),

• Traditional media that operates under a monologic transmission model (one source to many receivers).

…cont’d

• relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships

• building reputation and bringing in career opportunities and monetary income

•  Total time spent on social media in the U.S. 121 billion minutes (230 century) in July 2012

Top Social Media Tools

• Facebook• Twitter• Youtube• Flickr • Soundcloud• Linkedin • Instagram• Wikipidia

• is an online social networking service • www.facebook.com • Founded in 2004• has 1.44 billion active users • 382,000 Facebook likes every minute.

• is an online social networking service that enables users to send and read short 140-character messages called "tweets".

• www.twitter.com • Founded in 2006 • has more than 302 million active users • Tweets are publicly visible by default

• is an image hosting and video hosting website, and web services

• www.flickr.com • Founded February 10, 2004• 87 million registered members• hosting more than 8 billion images• Photos and videos can be accessed from

Flickr without the need to register an account

 • enables its users to upload, record, promote,

and share their originally-created sounds.• www.soundcloud.com • 40 million registered users • the service attracts more than 175 million

unique monthly listeners, • while content creators upload about 12 hours

worth of audio every minute.• founded in 2007

• To upload video and share it with other platform

• www.youtube.com • Can create your own channel • Supports .avi, .mp3, .mp4 and other

formats of videos • Has over a Billion visitors

Creating Facebook Fan Page

• Prepare SAIP Profile – Logo, SAIP description, Contact Information, and some pictures.

• You can create using your current facebook account

• Use Logo for Profile picture• Use a good picture for cover page • Publish the Page

…cont’d• Promote the page

– invite friends – Post info on d/f facebook groups – Email signature – Links with website, twitter and other

• Keep posting good stories • Follow up your fans activity • eg ESPA2 Facebook Page

Creating YouTube Channel

• You can use your Gmail account • Consider video size and your internet

connection • Promote your channel on facebook and

other medias • Provide description for each video

New Trends to Consider

SMS• Reach rural area community• Easy to gate community opinion and to

make Research • 60 million mobile subscribers in Ethiopia

– Get short numbers from ET like 8100– Purchase Mini Server and Gateway

Auto Email – Send mass email – Send Newsletter – Collect email in excel files/db – Use Software or web application to send

email

Thank You!