online press rooms: what works—and what doesn't— for journalists ragan communications...
TRANSCRIPT
Online Press Rooms:What works—and what
doesn't—for journalists
Ragan Communications Teleseminar, June 2005Hilary Marsh
www.contentcompany.biz
Ragan Communications, June 2005 hilary marsh, contentcompany.biz 2
A little about me…• background in print publishing—editorial, catalogs,
corporate communications
• focused on online content since 1996– Web content strategy– content management technology– email content and strategy
• many different kinds of clients: nonprofits, associations, small businesses, corporations
Ragan Communications, June 2005 hilary marsh, contentcompany.biz 3
Agenda1. Understand why journalists come to your site and to
your press room2. What a well-equipped press room should have3. Interesting add-ons to consider4. Best practices5. Some dos and don'ts6. How to tell if your press room is working7. Think of your entire site as a press room8. Real quotes from real journalists
Ragan Communications, June 2005 hilary marsh, contentcompany.biz 4
My info
Hilary MarshContent Company, Inc.http://www.contentcompany.bizhilary@contentcompany.biz708.217.3922708.575.3450 fax