online promotion today (2011)
TRANSCRIPT
Internet Promotion Today
Dragan Varagić, www.draganvaragic.com, www.probjave.com
Internet Promotion Today
Media Landscapes & Promotion
Mix
Online Communication Elements
Social Surrencies
Media Landscapes & Promotion Mix
How to deal with a plethora of communication channels?
Online Media Landscape 2.0
Organization
Online News Outlets
Company’s Web Sites
Online Community& Social Media
Aggregators
Syndicates
Syndicatation
PR Wire sites
E-zines
Consumer Sites
Online Newsroom
Blog/Web Casting
Intranets/Extranets
IR/Financial Sites
Social Networks
Web Forums
Blogs
© Amiando 2005
Media Landscape 3.0
Organization
Aggregation Media
Brand Media
Amateur Media
Consumer Media
Custom Media
Inspiration from Tippingpoint Labs 2009 © Dragan Varagic 2009
Paid, Owned & Earned Media
DraganVaragic.com/weblog/index.php/1773/sopstveni-placeni-i-zasluzeni-mediji/© Forrester 2007
Extended Promotion Mix
© Extended Marketing Mix, BCG 2010
Extended Online Promotion Mix
© Noob Guide To Online Marketing 2011
Promotion Techniques Vs. Effort
© Econsultancy 2010
Web Statistics, Analytics, Conversion
© Econsultancy 2010
Online Communication Elements
From the observation to the relations...
Online Communication Elements
© Dragan Varagic 2011
Observation – Communication Tracking & Evaluation
Curation – Content Selection & Publishing
Dialogue – Converzational Excange
Why Did You Share That Link??
search.twitter.com
www.tweetdeck.com
Extended Online Communication Elements
How to Find Target Influencers?
© Brian Solis 2011
How to Find Target Influencers?
How to Find Target Influencers?
How to Find Target Influencers?
Social Currencies
Social Media = Social OS...
Social Currencies
Social Currencies
Internet Promotion Today
Real Integration of Classic & Online
Media
Real Integration of Marketing & PR
Social Media = Social OS
