Online questionnaire results

A questionnaire to gather quantitative data which is easily analysed, to later be added together with qualitative data from more informal

interviews.

A question to produce qualitative data, and help to gage an idea of a potential target audience. It so happens that of the 10 people who responded to the questionnaire, exactly half were male and half female. This actually provides a very balanced, unbiased piece of audience research which will hopefully enable us to take on board the opinions of both genders, pleasing everyone.

The modal category as shown by the bar chart is 17-21 year olds with 70%, followed by 22-30 at 20%. This again is something to bear in mind when analysing the results, but does in fact fit with the expected target audience for Smash Mouth’s music as they were a late 90’s band, meaning those around the age of 20 will be familiar with their music from when the band first came onto the music scene. Again this bodes well and will hopefully mean the research is useful and accurate.

This question is interesting as it really shows the effects of technological convergence, and suggests a lot about how audiences engage with music videos and the experience they get. As expected 90% use laptops or computers to access videos via Youtube and artist websites, but interestingly 80% also use their phone and 20% their games console. This shows that there is a real culture for interacting with media, as even games consoles now have additional purposes like Youtube and other social media sites. Therefore I feel that creating a music video will be a successful way to share the band’s identity and music with target audiences.

Again this shows positive results in terms of Smash Mouth’s potential audience and consumers as 90% enjoy rock music and 70% enjoy pop, arguably both of which applying to Smash Mouth’s style of music.

This is something to really take on board when planning the narrative and style of our music video. It’s clear from this research that the majority enjoy watching more humorous, comical music videos. Live performance is also very popular, and well as homage.

This is interesting as none of the participants claim to dislike the idea of a strong narrative running through out a music video, which is a positive sign as from previous group discussions we’ve all agreed that we would like to have an interesting, maybe slightly comical narrative running through out the music video. Because this question gave such a definitive answer I feel we can’t ignore this point and it’s something that should definitely be included in our video. It will be interesting in the interviews to find out why people enjoy a narrative and if there is anything in particular they like to see, e.g. a romantic story, a suspense story etc.

This question simply proves how powerful music videos are as a marketing technique, and not only do they help the band to build a brand/image for themselves but also they sell records.

This is a fairly strong 9:1 ratio of participants feeling that lyrics should show a correlation to the visuals on screen so this is something to bare in mind, too. It would be interesting to know from interviews whether this is something which should be subtle or very obvious.

This is the first question of the 10 to receive a more negative or hesitant response, as although nobody said they dislike them 70% says that it depends on the genre. This is something to expand on in interviews and understand whether special effects would go down well in our music video or not, based on our current ideas for a more funny but narrative video.

This question allowed people to pick a combination of what they feel makes the perfect music video. Humour, narrative, reference to lyrics, clips of the artist and special effects all feature as elements which, apparently, provide a successful and enjoyable music video to watch.

Based on this I feel we shouldn’t include any sort of dance routines or choreography, but this isn’t such a problem as that tends to be a convention of music videos for girl bands or female pop singers.

Things to take away from this research;

• Target audience between 17-30

• Comical videos are popular

• Narratives to follow are also popular, although this may need expanding through some qualitative research

• Reference to lyrics is popular too, and again may need some expansion to know how regular the connection should be.

• Need to find out what genres of video special effects are most welcome in, and to what extent

• Dance should be avoided