online reklamlar
DESCRIPTION
Online reklamlar hakkında temel bilgilere ulaşabilieceğiniz bir sunum. Online pazarlama kanalları hakkında da genel bir içerik bulabilirsiniz.TRANSCRIPT
![Page 1: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/1.jpg)
Online Reklamlar
![Page 2: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/2.jpg)
* Kim?
Emre GöksinOnline Marketing Specialist @eBay
İletişim
Üniversite
Tecrübe
www.emregoksin.com
@emregoksin
![Page 3: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/3.jpg)
![Page 4: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/4.jpg)
![Page 5: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/5.jpg)
XHız
Hedefleme
Maliyet
Test
Güvenilirlik
Farkedilebilirlik
Teknik Alt Yapı
Ölçümleme
Optimizasyon
Online Reklam
![Page 6: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/6.jpg)
POEM
Paid Media
Owned Media
Earned Media
![Page 7: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/7.jpg)
* Fiyatlandırma Modelleri
Cost Per Mille
Cost Per Click
Cost Per Lead
CPM
CPC
CPL
Branding
Verimli TrafikCost Per ActionCPA
![Page 8: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/8.jpg)
Hedefleme
İçeriksel
DavranışsalCoğrafi
Demografik
![Page 9: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/9.jpg)
* İçeriksel Hedefleme
![Page 10: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/10.jpg)
* Demografik Hedefleme
• Yaş
• Eğitim
• Cinsiyet
• Gelir Düzeyi
![Page 11: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/11.jpg)
* Coğrafi Hedefleme
ZamanDilimi
IP Protokol
GPS Koodinatları
![Page 12: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/12.jpg)
* Davranışsal Hedefleme
![Page 14: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/14.jpg)
Pazarlama Kanalları
VideoDisplay
Adwords Social Media
Affiliate
![Page 15: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/15.jpg)
* Google Adwords
![Page 16: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/16.jpg)
* Display Reklamlar
![Page 17: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/17.jpg)
Affiliate Nasıl Çalışır?
% 20
![Page 18: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/18.jpg)
* Sosyal Medya
![Page 19: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/19.jpg)
* Video
![Page 20: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/20.jpg)
Owned Media
Web
Site
Mob
il Site
Bl
og
Sosy
al M
edya
Kana
lları
SEO
![Page 21: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/21.jpg)
Earned Media
Sosy
al M
edya
Oylam
a &
Yoru
mlar
Bl
og
İnce
leme S
iteler
i
![Page 22: Online Reklamlar](https://reader035.vdocuments.net/reader035/viewer/2022070317/55632ce1d8b42ad7398b5113/html5/thumbnails/22.jpg)
Teşekkürler
www.emregoksin.com
@emregoksin