Online Reputation Does Not Talk – But Patients Still Listen

Do you know what your patients are saying about you?

If you were to Google your dental practice you will find everything that people are saying about your practice -- some of it good and some of it bad and some of it highly inaccurate.

So how does this affect your dental practice?

Your online reputation is an integral aspect of your dental practice brand identity. Patients today

want information; they want to know who you are, what you do, and how you do it. And it does

not stop there.

Potential patients want to know how other patients perceive your dental practice brand.

They want to know what others are saying about you and your practice, and if they are actively

promoting your practice to their family and friends.

Patients today demand value for their time and investment. They want the assurance that they are

going with the best that is out there.

So how do you make yourself the best?

Online Reputation Is the Answer

Any online content that includes a mention of your name or your practice can fuel your online reputation. For a

dental practice, an online commentator could either be an existing or past patient or even a professional review

or rating site.

Poor Online Reputation can

leave your practice in ruins!

Negative publicity or bad propaganda can quickly spread and destroy your dental practice reputation and goodwill. If you are hit by negative

reviews, take remedial steps at the

earliest.

Proactive Vs Reactive

Top Three Steps to Boost your Dental Practice Online Reputation

•Update all major review sites with fresh, positive, and frequent reviews.

•Respond to negative comments and reviews as soon as possible.

•Apologize and offer to remedy the situation.

Build your "Digital

Footprint"

Good or bad, what goes online stays

online. However, the power to make your

digital footprint a positive reflection of your practice rests

with you.

Move to Improve

Your patients are online and this is

where you can address their needs most

effectively.

Communicate with your audience, provide them with relevant and valuable information,

and populate your online presence

strategically.

Impressions are not to be had – they are made!

A robust website that presents your dental practice in a positive light, and features content that effectively backs up all claims with accurate and proven facts, figures, and testimonials can be

the best tool to boost and defend your online reputation.

Don’t Get Lost in the Frozen Wastelands of Online Obscurity

Fantastic content and strategic SEO techniques can propel your dental website to rank among the top search results.

It can not only help drown out any negative humdrum, but more importantly it effectively supplements all your

online impressions.

Build a practice reputation that serves as a bridge between you and your target audience. Use it to connect with your audience and to bring shared interactions to all

areas of your dental practice.

One Doctor, One Area, One Goal ~ Results!

If you enjoyed this slideshare and or have ideas and suggestions of your own, we would love to hear from you! You can find us at www.ekwa.com