Online Reputation Management

Tuesday, May 1st, 2012 Webinar

What is reputation management?

Part 1 - Introduction

Types of Reputation Management

• Establishing positive brand or name reputation from scratch

• Fixing negative press or reputation history

What we’re covering today

• Initial campaign research• Proposal & pitch process• Baseline campaign setup• Campaign execution & reporting• Personal Online Reputation Management• Some advanced topics• Q&A session

Our guests today

• Mitchell Wright• Lauren Starling• Julian Sutter

Initial Campaign Research

• What are you looking for when working with a client?

• Any red flags to keep an eye out for?• How do you assess the competition?• How do you evaluate existing assets you can

leverage?• What keywords other than exact names or

brands are you concerned with?

Proposal & pitch process

• How do you manage the expectations of your clients in terms of timeframe, results, etc?

• What are your normal payment terms?• Tips to prevent getting burned by a client?• Any tools you use for proposals, invoicing,

etc?

Baseline Campaign Setup

• Cleaning up existing assets, sites, pages, and accounts

• Capturing as many new, authoritative accounts as possible

• Walk us through some link building techniques for this phase

Campaign Execution

• How do you keep the client up to date on progress?

• What do you guys report specifically?• How do you handle payments and

milestones?• What do you ask for from the client in terms

of assets and content?

Personal Online Reputation Management

• Anyone attaching their name to their work needs to make sure they take care of this

• Lauren: How have you been working on this?

Advanced Tips & Tricks

• Flipping of content for same TLD• Ranking Partial Keywords

Question & Answer Session

• Ask away