ONLINE SERVICES

ONLINE DATING SERVICESOnline dating services or Internet dating is a dating system which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal relationship or any business problems.

INTRODUCTION TO VALUE PROPOSITIONValue Proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat.

Creating a value proposition is part of business strategy.

Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.

Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization.

VALUE PROPOSITIONIdea:Value = Benefits – Costs

Dependent Variable: ValueIndependent Variable: Benefits & Costs

Where Benefits has positive correlation affecting Value and Costs have negative correlation affecting Value.

BENEFITS[1] Easier and faster communication[2] Globalization[3] Customer satisfaction[4] Researching[5] Provides users various information[6] Income

COSTS[1] Light Expenses[2] Labor Cost for the installment[3] Cost of Materials used[4] Business Risks

VALUETo evaluate the value proposition, we need to determine the degree of benefits and costs.

When the benefits are high and the costs are low. Then, then it has good value of service.

But if costs are higher than benefits. Then poor service value.

TARGET MARKETS Our target markets are the stakeholders of the online services, which includes:[1] We, the owners of the Online Services[2] The Internet Service itself[3] Users[4] Computers[5] The Economy and all people around us.

In marketing, positioning has come to mean the process by which marketers try to create an

image or identity in the minds of their target market for its product, brand, or organization.

Positioning

On the otherhand we can say probably the most common is: identifying a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition

Marketing campaign:

• Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.

Select positioning for marketing campaign:

• We can select a positioning them for the marketing campaign ,city hall .City hall means here all people of city generally come in order to see various function like music,theater,

• On the other hand we can select university campus.If we choose university campus so that university,s all student can easily known about online dating service.

User Benefit:

• One can choose dating for developing friendship, finding pen pals, making love, making romance, finding partner for marriage, and so on.

• Ultimately, dating will definitely relax your life. • Dating is nowadays very easy, as there are many online dating

services available.• These online dating services permit you chatting with them

on live chat, contacting them directly through e-mail, contacting them over their personal phone/mobile, going with them for shopping, spending time with them in restaurants,

• and even having possible make boyfriend-girlfriend with them. It is up to you which relationship you are expecting from them.

• Competitive positioning is about defining how we’ll “differentiate” our offering and create value for our market. It’s about carving out a spot in the competitive landscape and focusing our company to deliver on that strategy. A good strategy includes

• Market profile: size, competitors, stage of growth

• Customer segments: groups of prospects with similar wants & needs

• Competitive analysis: strengths, weaknesses, opportunities and threats in the landscape

• When our market clearly sees how our offering is different than that of our competition, it’s easier to generate new prospects and guide them to buy.. There are three essential types of value:

• operational excellence, product leadership and customer intimacy.