Social MediaTHE 800 POUND GORILLA IN THE ROOM

Do You Know HowTo

Handle Me???

What Small Business Owners are Saying about their Marketing…

• I’m not getting the same ROI as before• My marketing budget has shrunk significantly• I have no marketing plan or strategy in place• I have no idea what mediums are most effective• I don’t have time• I’ve heard a lot about Social Media, but don’t

know if it will work for my business and how I would get started

• It’s VERY Budget-friendly (Free)• It’s Where the People Are

-Facebook has more than 350 million active users, of which 50% log-on to Facebook on any given day

-19% of US Adults use Twitter-Over 55 million professionals use LinkedIn

• By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort

• With the right strategy and SYSTEM, it doesn’t take much time

• It optimizes your online presence – which is HUGE in today’s internet world.

Why Social Media Makes Sense…

73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogsSource: Universal McCann Wave3 research into social media

Still not convinced?

“New research shows that 77% of US adults use the internet as an information source when shopping locally for products & services.” -Kelsey Group

• They have no idea how to get started

• They don’t have the time or the desire to manage it themselves

• They think it is for teenagers and don’t think it

will work for their business

• They have tried it in the past and felt like it was a waste of time

• They have no direction and have no idea what they would say or do if they were using it

Why Most Small Business Owners Don’t Use Social Media…

• 5-week course that will walk you step-by-step and help you get your Social Media Strategy up and running

• Each lesson includes: -Video Presentation -PDF Downloads and video transcripts -Action Steps -Resources for each step

The Solution = DTM’s Social Media Pro

*THIS IS NOT A THEORY COURSE…IT’S A PLAN OF ACTION COURSE!!!

Alerts

Customer experienceBrand mentionsCompetitionAccuracyMedia stalkingContent

Session One: Creating Your Social Media Strategy - A listening Station

Session One Action Steps:1.2.3.

Session Two: Optimizing brand assets

• Fix your digital assets• Claim your digital real estate• Images, audio, video• Social profiles• Local search• Social search• Online PR

Session Two Actions Steps1. 2.3.45.

Session Three: Content as Lead Generation - Blog Basics

• Configure WordPress.org• Post and comments• Premium or custom theme (design)• RSS feed - subscribe

Session Three Action Steps:1.2.3.4.5.

Session Four: Social Networks and Networking

• twitter- - search leads, discover, customer service

• - Groups, Fan Pages

• - Groups, staff, Questions

Session Four Action Steps:

Session Five: Managing the Beast

• Getting Things Done• A system and process• Dashboards• Amplify• Integrate

Session Five Action Steps:1. Create your one page social media dashboard2. Document your daily and weekly social media routine3. Set-up some hacks to automate social media functions4. Integrate your social media activities into all aspects on online and offline marketing

System and process

• Routine• Daily• Weekly• Monthly• Update

*In order for anything to be effective, it MUST be done CONSISTENTLY!

Four Options: What’s Best for You?

Troy BraithwaiteUtah’s Certified Duct Tape Marketing Coach

troy@ab4you.comO: (435) 635-7775 ext.6

M: (435) 669-5996

• Self Study Program• Group Program • One on One • We do it for you • Vist:www.OnlineSmallBusinessmarketing.co

m to see what’s best for you.