Online Social Networks Introduction to #UOSM2012

Dave MillardThanassis Tiropanis

Chris PhetheanTom Brughmans

Lisa Harris25th January 2016

Welcome

• Intro to Curriculum Innovation (video, 3 mins)• The module materials are available on

Blackboard• The module hashtag is #UOSM2012• UCL’s “Why we post” MOOC starts 29th Feb –

sign up here as a practice for the Social Networks MOOC after Easter

Rationale

• “Traditionally academics view the world through the eyepiece of a single discipline. But the real world is not like that, it is by its very nature interdisciplinary and can only be deeply understood when viewed from multiple perspectives. ” Mark Cranshaw, Understanding Modern China

• University policy is directing us towards multidisciplinary research that:

1) feeds directly into teaching and 2) encourages student participation at all levels

Curriculum Innovation Modules: linking research and teaching

Learning Outcomes

• Discuss online social networks in a holistic manner, including the technological, social, network science, web science and organisational dimensions.

• Evaluate key technological and social mechanisms of online social networking and network structures

• Analyse the impact of online social networks on life, society and business.

Module features

• Taught by 5 tutors from 3 Faculties (FH, FBLA, FPSE)• Introductory lecture by all tutors based around the hit

film “Catfish”, then one week with each for 5 weeks.• Work on the Social Networks MOOC with learners

from all over the world to help build your own networks and revise for the exam (exam represents 60% of module marks)

• As a group, develop a video on a “big question” to post on the MOOC, supported with an individual reflective account (40% of module marks)

The “big questions”

• Select one question:– Should employees be allowed to use social media in the

workplace?– Is Facebook evil?– Is privacy dead?– Has social media revolutionised revolution?– Who cares that you are six steps removed from Barack

Obama?– Does marketing via social media always backfire?– Do social media facilitate heterophily?– Did KONY2012 work?– Is online social networking changing the way we think?– Do MOOCs spell the end of traditional education?

2013 – Web Science 2014 – Oceans; Archaeology of Portus; Research Project; Shipwrecks; Digital Marketing; Understanding Language 2015 – Contract Management; Wellington 1815; Agincourt 1415

More details on FutureLearn Partners

Southampton / Futurelearn MOOCs

2 years … 10 courses

25 course runs 355,896 joiners

162,368 learners68,431 new joiners in the last eight weeks alone …

Strategy: global outreach

Developing Your Research ProjectThis course is aimed at 16-18 year olds undertaking an Extended Project Qualification or International Baccalaureate extended essay. Total 42,120/22,814 over all 4 runs. Student recruitment figures 2015 at Southampton are the highest ever.

Bringing together students and MOOC learners