What Is Online Strategy ?

Understand WHERE YOUR Markets ARE and Where Their Needs Can Be Engaged

Source: www.hbr.org

Who Are These People and What Do They Want?

Source: http://mr6.cc/?p=2721

Where and How Can I Engage Them

SEO Social Media

WOM

EmailTargeted Ads

Site Content

Source: http://www.flickr.com/photos/electric_crayon/5479942600

Where Do They Land?

http://www.flickr.com/photos/uon/4364055922/

Time to Understand

Time for Recycling

Know

Engage

Watch

Analyze

Plan