online strategy: diy band promotion (part2)
TRANSCRIPT
5. Money
CONNECT WITH FANS (CwF)
+REASON TO BUY (RtB)
=$$$
Fans don’t need more places to buy music, they need more reasons Engagement is key
Where’s the money?
COPIES
Here’s the money
COPIES
ATTENTIONCONVENIEN
CEEXPERIENCE
Free music?
Free?
Free?
SHARE FOR FREE?
Reasons To Buy (RtB)?
Reasons To Buy (RtB)
Freemium -> Upselling
The Long Tail
1000 true fans
Online marketing funnel
The Long Tail (Chris Anderson)
1,000 true fans
Loyal fans
intensely loyal and fanatical followers will take care of
VIRAL MARKETING
Numbers are empty. Loyal fans count.
Loyal fans
Crowdfunding
Fan rewards
Exclusive tickets (Arcade Fire, Pearl Jam, Metallica, …)
Guestlist
Merch (discount / free)
“Thank you”
Ex. Download code combined with ticket for show?
Fan rewards
Fan club
6.THE FUTURE?
The future?
Facebook?
Mobile Devices
(responsive) Website
Maildatabase
Bandapp?
Augmented reality?
E-MAIL?
Apps?
Apps?
“IF YOU CAN’T SHARE, YOU CAN’T MULTIPLY”
“IF YOU CAN’T SHARE, YOU CAN’T MULTIPLY”
Books
Zero Budget Marketing
The Conversation Manager
Handboek Online Marketing
STAY UP TO DATE http://www.faceyourfans.be
