Intelligent Online MarketingLocal Digital Advertising for Medical Organizations

Presented by: JamesTyler

http://philadelphia-marketing-consultant.com/Med_Professionals/

PROBLEM• Practices are not using online effectively

– Often a Stale Online Message– Digital User Interaction is Low– Poor Local Search Visibility– Sporadic Lead Generation– Expensive Cadillac Marketing Programs– Improper Scaling for Practice Model– Old Methods Lost in the Noise

The root cause for these problems rests with the tools chosen for the task at hand.

SOLUTION – THE SEVEN RULES• Use online effectively:

1) Build a Local Customer Following Online

2) Create “Pre-Visit Digital Personal Relationships”

3) Be Found when Local “Buyers” Search1) Before the need

2) During the need

4) Leverage Positive Reviews

5) Unify the Marketing Message Across Platforms

6) Steer Campaigns “By the Numbers”

7) Deploy Results-Only Strategy

PATIENTS• The Right Message for the Right Patient

– Unique to Practice / Model• Use existing patient roster as a profiling tool

– Age / Occupation / Interests– Record Key Indicators– Discover Like-Audiences Online

– Commonalities• Patients want;

– A medical professional who cares– To trust you are doing for “them,” and not “you.”

– Triggers• Immediate Need• Preparation• Responsibility

INTELLIGENT WEBSITE• Every practice should have a useful site

– About & Philosophy– Services / Specialty– Map & Directions– Contact Form

• Appointment Request Form

– Patient Testimonials – Mobile Version– Blog or Original Articles

INTELLIGENT WEBSITE

Features• Built-in FAQ• Staff Features• Contact Form• Built in SEO Plugin• Clear Services Listing• Patient Forms Engine• Auto Slideshow Posts• Shortcode Navigation• News & Events Calendar• Appointment CSV output• Full Color Customization• Full Image Customization• Google Maps Integration• Social Media Connections

Benefits• No need to build web site from scratch• All site requirements vetted & included• Common Platform

– Install Theme , Populate & GO

• Intelligent home page layout• Turn-key offer to medical offices.• Solves medical industry-specific web

site aesthetic & functional shortfalls• Appointment engine builds database.• Reduces staff telephone time• Increases patient feedback• Uncovers hidden needs• Uniquely Scalable

RELATIONSHIPS THROUGH CONTENT• Some Segments to Target

– Patients gravitate towards trust & experience• Be unique, and active in discussions;• Compete through local trigger keywords

– Those seeking services upon receiving benefits• Stay top of mind, and have presence in similar markets

– Dissatisfied patients seeking replacement• Compete for Trigger Keywords

– Referrals• Enable easy referrals and testimony review

RECOMMENDED VEHICLES• Social Media

– Facebook Offers the Relationship Opportunity• Near Real Time Interaction• Significant Local Reach Ability

– Requires the Most Attention• Weekly / Daily Updates• Relatable and Meaningful Offers• Some questions require expert advice• Promotional Support

– Content Suggestions• Checkup Reminders• Health Facts• Featured Staff

RECOMMENDED VEHICLES• Google Places

– Offers the Greatest Local Search Opportunity• Site visitors locate your business profile, which is

matched based on their search text and location• Significant for Local Reach

– Local buyers actively seeking services

– Requires• Write Up & Base Content• Three Video Testimonials• Feedback from Customers

RECOMMENDED VEHICLES• Paid Search Engine Optimization

– Target the keywords used by local consumers;• Searching for a new practice• Looking for pain relief or cosmetics• Regular care reminders

– Campaign Goals• Run for one to three months+• Local position page 1, upper page placement• Support Facebook and website• Place visitors into funnel to receive consultation or

related info/products.

WORKING TOGETHER• Strategy Summary

– Personal Branding & Relationships– Marketing Vehicles & Requirements– Factors for Differentiating Your Business

You can personally deploy this strategyin less than 4 weeks… however;

James Tyler and PMC The Intelligent Solution

Can deploy in as little as 14 days

Online marketing focus in your industry

Proven methods & tactics

We need only one quick meeting or phone call to get started.

CORE PRODUCTS• A. Medical Website

$1,650– Full Configuration – 2 week deployment

• B. Facebook Fan Page $399– Page Setup– 6 Week Content Guide

• C. Google Places$249

– Account Setup– Profile Optimization

• D. Search Engine Optimization (3 Keywords)$CALL

– Priced per Keyword per Month Add– Page One Position for multi-weeks

• E. Triple Play Bundle $997– Receive all core products B,C,D

Monthly Management (Optional)

Paid Advertisement Management 20% Ad Budget

Website Support $147

Phone/Email Tech Support $249

Copywriting $Project

Review Stewardship $197

Turn KeySolutions

James Tyler will deploy and steward your marketing campaign with tangible results

as the primary goal.

Our competitive rates are sure to please the bottom line.

Base hourly rate is

$125 per hour.

CONTACT

• A Premier Marketing Partner– James Tyler– PMC– Phila. PA– 215.964.8505– james@philadelphia-marketing-consultant.com – http://philadelphia-marketing-consultant.com/Med_Profes

sionals/