online taxi services ppt by sharad/mukul/prateek
TRANSCRIPT
ONLINE TAXI SERVICES
Business Goal
Fair and honest provider of service
Keeping in pace with changing needs of customer
Customer loyalty
Follow value for money approach
Focus on human resource development
Transparency and involvement of team member in decision
FEATURES OF THE SERVICE
Well trained Chauffeurs
Young and well maintained car fleet
Amenities for comfort ( good seats, magazines in cab, charging port )
In car GPS for security reasons
Transparent pricing structure
Target Audience
MNC Companies who hire cars for their employees for pickup and drop
facility
Working professionals
Students
Age Group - 18 - 65 ( diverse )
Location - Delhi and NCR (Phase 1)
Delhi, Mumbai and Bangaluru (Phase 2)
Proposed outlook for the website
Colours and Text aesthetic
Text
RIGID AND STRAIGHT
Clear distinguish between heading and
body
Aa Bb CcADOBE MYUNJO STD
example
Colours
DUATONE / INTENSE ACCENT
to give swift and energetic appeal
example
Title (logo and search box)
Header (Home, Order Cab, Log In)
Footer ( Policies, Site
Map, Blog, Contact Us)
WIREFRAMEdetails about App downloads
SEO Strategy
Content is the King
BE DIFFERENT . BE UNIQUE . BE RELEVANT
optimise keywords
analyse competition keywords
use keyword research tool like SEMRUSH
what do you get? “proper keyword selection“
SOCIAL MEDIA
facebook twitter
Adwords promotion - attractive offers
consumer return ( discount code information )
referrals
information about associations
Videos about services
daily updates about traffic
customer care support
information about new offers and services
Advanced SEO strategy & AdWords campaign
MERU
OLA
UBER
(Source www.spyfu.com)
as the source of traffic graph
indicates most of the traffic from inbound links are generated from news and blog sites, hence T-Cabs
should optimise backlinks
accordingly
“
”
AdWords Campaign
Budget - 50 Lacs
How?
By Using Keyword Research Tools Like: spyfu.com, serps.com,
adwords.google.com/home/tools/keyword-planner etc.
Analysis of AdWords used by Competition
- Keyword Gainers; Losers Over Time
- Shared Keywords Analysis: a) Keyword Universe
b) Keywords All Rank For c) Weakness- Keywords Used By Minority Over
Majority d) Exclusive Keywords (Identifying Unique Keywords Being Used And Gaining Traffic)
- Most Valuable Keywords, For Example: UBER, OLA, MERU, TAXI FARE, ONLINE
CAB, CAB FARE, TAXI, CAR POOL HIRE CAB etc.
- Long tail keywords Being Used For Example: Bangalore To Mysore Cabs,
Mumbai Pune Cabs, Cabs In Gurgaon
- Keyword Advisor
KPI’s for
success
Thank You