Utilizing Online Tools for Effective Organizing

Presented by Danielle Brigida and Dominique Burgunder-JohnsonJanuary 31, 2011

WHAT IS ONLINE ORGANIZING?

Image: http://www.clevearguelles.com/wp-content/uploads/2010/09/vote_online.gif

WHY I LOVE IT.

Image: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/12/30/1293667369797/Chinese-customers-surf-th-007.jpg

BEST PRACTICES

Deliver Focused and Goal Driven Campaigns Cultivate Community

Image: Flickr / Grant Neufeld

IT ALL BEGINS WITH A MEASURABLE GOAL!

Advocacy Crowdbuilding Education Fundraising Recruitment Cultivation

Image: Flickr / Nathan Forget

DEVELOPING A STRATEGY

Image: Flickr / Iowa Red Bulls

Identify audience Specific goals Time investment Outreach plan Long-term plan

RESEARCH TOOLS

Google Trends Alerts Reader (RSS feed) Forms (survey, polls)

Survey/Polls Surveymonkey.com Polldaddy.com

RESEARCH TOOLS (FOR LISTENING)

Blogs Blogpulse Icerocket Google Blog Search

Facebook/Twitter Search.twitter Social Mention Kurrently Boardreader Addictomatic

INFORMATION “HUBS”

Website Blog Online Community Site

INFORMATION “HUBS”

Facebook Fan Page Facebook Group Causes Myspace Profile Care2 Profile Linkedin Wikipedia Page

INFORMATION “HUBS” – BLOGGING TOOLS

Word Press Typepad Blogspot Blogger Posterous Tumblr

AUDIO-VISUAL ASSETS

Podcasts Flickr YouTube Google Maps

ACTIVATION “HUBS”

Online Petition Call page LTE page Event page

ACTIVATION “HUBS” - ONLINE PETITIONS

Free Change.org Act.ly Care2 Facebook

Cost Change.org Care2 Democracy in Action Convio

ACTIVATION “HUBS” – EVENTS

Facebook Events Evite.com Plancast Yelp Meetup Craigslist

THE “HUB” – BEST PRACTICES

Audience-centric Interactive The layered cake Keep it fresh!

MARKETING YOUR “HUB(S)”

Email Bcc’ing Listserves CRM Systems

Social networking sites Mobile applications

MARKETING TOOLS - FREE

Twitter Facebook Texting Blog comments StumbleUpon Digg Delicious Linkedin

MARKETING TOOLS - COST

Email Democracy in Action Convio

Mobile Commons Web ads

Google facebook

MARKETING YOUR “HUB(S)”

Audience-centric Repetition Consistency Market the marketers

COMMUNITY CULTIVATION TOOLS

Facebook Twitter Myspace YouTube Flickr Care2 Causes

CULTIVATING COMMUNITY

Inform Engage Celebrate Inspire

CULTIVATING COMMUNITY

Be personable Meet your audience where they’re already at Listen Twice as much as you TALK Promote user-generated content To censor or not to censor???

INTERNAL COLLABORATION TOOLS

Google Docs Google Calendar Google Groups Google Chat Skype Yammer Meebo SocialCast Frid.ge