online travel, new travellers
DESCRIPTION
What is the new travel behaviours, trends and digital travel numbers. Social media and mobile in travel industry.TRANSCRIPT
Online TravelNew Travellers
Numbers and Statistics
Kamil Mehmet ÖZKANwww.kamilmehmetozkan.com
Friday, July 27, 12
International tourism reach 1 billion arrivals
in 2012
Friday, July 27, 12
Us online travel revenues reach
162 billion $ in 2012
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% 87 of travellers use internet for travel
planning.
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• %62 of travellers research upcoming trip.
• %43 read reviews from other travellers.
• %31 watch travel video.
• %16 posted travel review
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Social Media Influnces Travellers
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%70 of travellers update Facebook status while on
vacation.
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• %52 of travallers have changed their original travel plans
• %33 change their hotel
• % 5 change their flight
• % 7 travel different countries.
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Social media activites
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• %76 post vacation photos to a social network.
• %55 liked Facebook specific to a vacation
• %46 post hotel related reviews
• %40 post restaurant reviews
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Mobile is important
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• %85 of leisure travellers use their smartphone while travelling
• %30 have use mobile apps to find hotel deals.
• %29 have use mobile apps to find flight deals.
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Thanks Funsherpa
Friday, July 27, 12
Kamil Mehmet ÖZKANwww.kamilmehmetozkan.com
Friday, July 27, 12