online trend 2014
DESCRIPTION
Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014TRANSCRIPT
Online Trend Social Networking & Mobile
2014!
Oranuch Lerdsuwankij Co-founder
Twitter: @mimee Email : [email protected] Website : http://thumbsup.in.th
TV Show Thailand Can Do
thumbsup.in.th
Who is thumbsup?
Digital Matters
Digital Matters is the event and community for digital marketers • Quarterly roundup
(March, June, Sep, Dec) • Brands & Agencies to share
Case Studies and Trend
Econsultancy
Online Marketing Course • Fast Track • SEO & SEM Course and Workshop • Social Media Marketing & PR
Oranuch Lerdsuwankij Marketing Director
Computerlogy Co.Ltd
Content
• Thailand Market Situation
• Online Trend 2014
Thailand Market Situation
Broadband Statistic
Subscribers
4.7M Users Penetration
7.07%
Source: nbtc.co.th (Q3/2013)
90.9M Users
Mobile Users Q3 2013
136.27%
Mobile Penetration Q3 2013
Source: nbtc.co.th
Mobile Statistic
42.3% 30.5%
24.7% 2.5%
Q2 2013
Source: nbtc.co.th
Mobile Market Share
Revenue (Voice VS. Nonvoice)
Source: nbtc.co.th
Reducing digital divide Creating new Business Opportunity
3G, 4G
Facebook Users (Nov 2013) : 24M Users
Thailand Facebook Statistic
51% 49%
The Thumb Culture
Chat More Talk Less
Young children are
'becoming addicted' to tablets
2014!
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
“The most interesting devices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK
“ T h e r i s e o f w e a r a b l e s f o r consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes
NeuroKnitting
http://www.knitic.com/neuro/
MYO
Your muscles talk, MYO listens https://www.thalmic.com/en/myo/
Android becomes the new Linux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK
http://www.alexandra.dk/uk/services/Publications/Documents/IoT_Comic_Book.pdf
Recommended Book
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
BYOD Doubling or Tripling
of the mobile workforce
Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
Targeted Ads
Real Time Bidding Ecosystem
Re-Targeting
Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/
Source: mdgadvertising
TV ads that know you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year w h e n a d v e r t i s e r s h a r n e s s t h i s information – Tej RekhiWired UK
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
Content Sites are the big media
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
CXM : Investment in Marketing Personas and touchpoint mapping
BYOD (Doubling/Tripling)
Targeted Ads
Content Sites are the big media
CX is the key success factor
Facebook with Message App
Internet of Things
Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg
Chat and photo sharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK
CONTACT INFO
@mimee
Facebook.com/mimee
thumbsup.in.th
Oranuch Lerdsuwankij (Mimee) Co-founder Thumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd