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Online distribution for Short Film

Makers

Nick Bolton, Media and Entertainment Manager,Viocorp

11am – 1pm, Saturday 16th June 2012

The Hilton, Sydney

Australian business 10 years old

Sydney, Melbourne, Canberra, Singapore

75 staff – about 40 engineers

Privately owned, Profitable

Live streaming

Online video platforms

Webcasting, Web TV, IPTV, Mobile, Tablet

Rich media advertising2

About Viocorp

Viocorp connects content and viewers through innovation

How to connect content and distribution

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Reaching audiences LIVE across multiple devices

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What is it ?

• Giving viewers a consistent experience

across desktop, tablet and mobile

Who is doing it ?

• CommSec

• Sydney Opera House

• TonTon

• Splendour in the Grass – see image

How can Viocorp help you ?

• Automatic device detection and support for

all major devices

• Advice on how best to deliver your content

across new platforms

Nice Shorts (est 2005, now defunct)

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About Me www.nickbolton.com.au

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What’s your goal: Audience, Awards, or Money?

PROS

High perception that inclusion = good

Viewed by high level judges and peers

Ascerning audience at Festival

PR and status of badging the film

Possible financial rewards / product in kind

CONS

Expensive to enter ($50 per go)

Low chance of being shortlisted

If you are, often overseas so can’t attend

Few people see it at Festival

Can’t distribute online for x months

PROS

Immediate release after post production

Potential global and unlimited audience

Content immortalised forever

Quick and easy to distribute

Instant audience build and feedback

Build body of work

CONS

Relies on you to do the marketing and audience building

Requires multiple content to create audience over time

Limited revenue

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Festival v Online

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Either way - Create a profile for your short on IMDB

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Submit to film festivals using Withoutabox

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Buy a Domain name at NetRegistry

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Build a simple website using Wordpress

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Website example (theatre and film project)

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Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com)

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Sell your film via short film distribution companies

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Or go for audience eg YouTube - Channel

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Monetise using the Dynamo player

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Distribute cross platform and channel using Distribber

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Distribber – How it works

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Enter as many online festivals

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Enter as many online festivals

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Long form - YouTube the studio

Thank you

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Nick Bolton, Viocorp

T: 02 8007 6200 M: 0412 101726

@viocorp @nickybee99

www.viocorp.com www.nickbolton.com.au

nick.bolton@viocorp.com

www.slideshare.net/viocorp