online video masterclass' for for screen content business mba
DESCRIPTION
Saturday 6th October 2012 1.15 - 4.30pm AFTRS, Entertainment Quarter, Fox StudiosTRANSCRIPT
1
Online video and distribution masterclass
Nick Bolton, Viocorp
1-4.30pm, Saturday 6th October 2012
AFTRS, Fox Studios, Sydney
AGENDA – SESSION ONE
How do we consume contentLocal and international facts and statsAbout me, Viocorp and FeverpitchContent v DistributionFormats and Online video platformsOn-demand v live
BREAK
AGENDA – SESSION TWO
CommercializationMonetizationBy industry sectorChallengesThe futureQuestions and Answers
RESOURCES
www.streamingmedia.comwww.reelseo.comwww.paidcontent.orgwww.mediawave.tvwww.onlinevideo.netwww.videonuze.comwww.newteevee.com
WHITE PAPERS
Telstra - Digital Media Bank Sept 2012Neilsen - Multi Screen Report Feb 2012BCG - Culture boom – March 2012Screen Australia – Beyond the Box, May 2012Akamai - State of the Internet , QuarterlyCisco Visual Networking Index
CONSUMING CONTENT
CONSUMING CONTENT
Hours spent on Free to Air Hours spent on Subscription TVHours on Catch Up TVRetail – DVD purchased and rentedOnline –purchased and rentedTrips to the cinemaIllegal downloads (music, tv and films)Music CD retail Music iTunes etcMusic subscriptionOthers
THE ONLINE VIDEO SECTOR
INTERNATIONAL - COMSCORE
LOCAL – SCREEN AUSTRALIA
LOCAL - SCREEN AUSTRALIA
LOCAL – SCREEN AUSTRALIA
THE ONLINE VIDEO PLATFORM MARKET
ABOUT
ABOUT VIOCORP
Ten years oldSydney, Melbourne, Canberra, Singapore75 staff, 40 engineersProducts– Live streaming– Online video platform– Web and IPTV portals– Rich media advertising
www.viocorp.com
NICE SHORTS (DEFUNCT)
ABOUT ME
ABOUT FEVERPITCH
We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and morewww.feverpitchentertainment.com
CONTENT V DISTRIBUTION
CONTENT V DISTRIBUTION
FORMATSONLINE VIDEO PLATFORMS
FLASH, QUICKTIME, WINDOWS, HTML 5 - AAAGH
STREAMING, PROGRESSIVE, ADAPTIVE - AAAGH
ON-DEMAND
ENHANCED MEDIA PLAYER – TELSTRA SUPER
LIVE
SPLENDOUR IN THE GRASS
FACEBOOK - NRMA
VIDEO AND SLIDES
VIDEO AND TWITTER
AGENDA – SESSION TWO
CommercializationMonetizationBy industry sectorChallengesThe futureQuestions and Answers
COMMERCIALISATION
COMMERCIALIZATION
BrandingEngagementLongtailLead generationSpeed to market / geographical dispersionDirect response– Subscribe, sample, – demo, appt, forward, – feedback, – survey, social
Build content and audience before monetisation
FREE v FREEMIUM v PREMIUM
COMMERCIALIZATION
MONETISATION
MONETIZATION
AdvertisingSponsorshipPay per viewSubscriptionDownloadsSyndication / LicensingBranded contentSelf funded
ADVERTISING
CORPORATE / BRANDED
CROWDFUNDING
STUDIO
BY INDUSTRY SECTOR
HEALTHCARE
FINANCE
INVESTOR RELATIONS
CHALLENGES
THE FUTURE
CLOUD
Content storageShared across devices
QUESTIONS AND ANSWERS
Nick Boltonwww.nickbolton.com.aue: [email protected] / [email protected]: 0412 101726t: @nickybee99
Slideshow available at
Viocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorp
Feverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW 2010w: www.feverpitchentertainment.comt: @feverpitchent