online video workshop damien maher, md newcast. online video workshop: outcomes

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Online video workshop Damien Maher, MD Newcast

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Page 1: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Online video workshopDamien Maher, MD Newcast

Page 2: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Online video workshop: outcomes

Page 3: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

About Newcast Website video production

Home page welcome CEO updates Company promos

Customer testimonials Explainers Product reviews

Page 4: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

About Newcast Video production studio design & video training

Page 5: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

The Stats

Page 6: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Rapid Growth in Online Video

• Online video is the fastest growing segment of internet usage

• Online video will account for 91% of global consumer internet traffic by 2014

• The global online video audience is now greater than 1 billion

• 89 million people in the US watch 1.2 billion videos every day

Page 7: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Video consumption

52% of consumers say watching a video on a product makes them more confident with a purchase decision.

Cisco predicts that in the year 2014, video will be 90% of all consumer traffic.

YouTube is the 2nd largest search engine after Google. Video on YouTube increases your SEO by 50%

Posting videos on social media sites enables a global audience to find your business.

Video is a rich, dynamic and engaging medium which makes your website look professional.

Page 8: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

The end of TV?

Broadcast TV vs. Online Video

Page 9: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Mobile devices are accelerating video uptake

Page 10: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

How does video work?

Page 11: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Video is data

Page 12: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Todays video standard

Page 13: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Understanding Codecs

Page 14: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

HD Video screen sizes

Page 15: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

How does online video work?

Page 16: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Understanding compression for upload & download

Page 17: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Video over…

• Must compress video• Slow download/upload

speeds• Unstable network• Competing with other

services

• Full HD 1080• Fast download/upload

speeds• Stable network• Bandwidth for all!

Copper Fibre

Page 18: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

How can your business can use video?

Page 19: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

5 reasons why business should use video

1. Video Can Be Syndicated (shared) and increase your online presence

2. Video Establishes Your Personality

3. Video Differentiates You From The Competition

4. A Picture IS Worth A Thousand Words

5. Video Works Better On Mobile Devices Than Text

Page 20: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

What stops businesses making video?

Tech—slow upload/download speeds

Time poor– how many hours/days does it take to produce content?

Expensive production costs—$$$?

Misunderstanding of video content—what do customers want to see?

Lack of expertise—how do I get it out there?

Accessibility—does my video play on all devices and browsers?

Page 21: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Getting started

Video ideas

Watching competitors

Establish marketing use

THEN

DIY or find a pro?

Where to start?

Resources

Page 22: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Go pro or DYI?

What you need to do?

What are the costs?

Online resources

What are the costs?What do I get?Apples and apples—shop around

DIY Going Pro

Page 23: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Video examples from DIY to Pro

Page 24: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

DIY—what you will need

Page 25: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

1. Use a tripod

2. Think about sound

3. Produce creative shots

4. Avoid panning and zooming

5. Use the sun when outdoors

6. Use lighting when possible

7. Compose creative interviews

8. Add a background

9. Keep it simple

10. Keep it short

Video tips

Page 26: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Good video versus bad video

GOOD QUALITY PRODUCTION - steady camera, adequate lighting and clear sound. Good

KEEP IT BRIEF- Watching video on a computer requires more concentration. Video should around 1:30, the same as a TV news story Brief

LEAVE IT TO THE PROS-Keep it simple, don't try and be something your not BAD

VIRAL-so bad its good WHOA!

OR 30 million views in 6 days

Page 27: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Video campaign Examples

Page 28: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Where to start? Video ideas

About Us—put a face to a nameProducts—show what you offer and how it worksReviews—preview services for othersHow to’s—people love to learn!FAQs—answer these personallyTestimonials—people trust othersPeer interviews—ask for others opinionCase studies—your products and services in actionEvents—film your eventVirtual tours—let people inside your business

Page 29: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Creating steps for the customer journey

Page 30: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Awareness: create conversations

Create content that people talk about: try to entertain and involve

Page 31: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Consideration: help clients to understand

Trustworthy source:Be sure your videos are helpful and never biased

Page 32: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Preference: Client testimonials

Testimonials: customers and clients tend to trust testimonials like they would advice from family and friends.

Page 33: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Purchase: helping the buyer to buy

Over the line:Show buyers what your product does

Page 34: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Loyalty: connect with your clients

Brand ambassadors:Give clients a reason to come back, talk to them!

Page 35: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

More information

Online search

Ebooks

Tutorials

Courses

Page 36: Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes

Contacting Damien @ Newcast

www.newcast.com.au

[email protected]

@newcaststudios

0429839991