online vs printed
TRANSCRIPT
27/08/2010
Online Vs Printed
Research and findingsElizabeth Lichten and Bridget Kennerley
September 2010
IS ONLINE SUSTAINABLE?
“Print is still king: Only 3 percent of newspaper reading happens online” Harvard University
Online is generally perceived as more sustainable by most
The rise of online has seen the closure of some high profile printed media titles
There are in actual fact, few comparable studies - limited data
Studies indicate online better for short time reading
At 30 minutes, online and offline roughly equal
BUT depends on many variables
THE DEBATE Print v. Online, Europe v. Sweden
From KTH Centre for Sustainable Communications, Stockholm
0
5
10
15
20
25
30
35
40
Printed, Europe Web based, 10min, Europe
Web based, 30min, Europe
E-paper,Europe
Printed, SE Web based, 10min, SE
Web based, 30min, SE
E-paper, SE
27/08/2010
Survey
Sample of 100 WSP people
DO YOU READ THE STAFF MAGAZINE?
0
5
10
15
20
25
30
35
40
45
50
Yes I read it online Yes I read it when itsprinted
No I don't read it
Staff magazine isread mostly
online
DO YOU READ THE CLIENT MAGAZINE?
0
10
20
30
40
50
60
Yes I read it online Yes I read it when itsprinted
No I don't read it
Client magazine ispreferred as a hard
copy by staff
0
10
20
30
40
50
60
70
TheGlobal
Intranet
Myregionalintranet
WSPwebsites
ClientMagazine
StaffMagazine
Staffmeetings
Other
WHERE DO YOU RECEIVE YOUR INFORMATION ABOUT THE COMPANY?
Intranets and staffmeetings are the most
popular way to receive company
information
0
10
20
30
40
50
60
Free time Lunch break During work Whiletravelling
Other
WHEN DO PREFER TO READ ABOUT THE COMPANY?
During the working day is the best time to communicate to Staff – rather than
while travelling
0
10
20
30
40
50
60
E-book Microsite Printedbrochure
Printable PDF Other
HOW DO YOU LIKE TO RECEIVE WSP PUBLICATIONS?
OnlinePrintable
Interactive
CONCLUSION
Need to define what functionality is needed from online publishing solution, such as:
i.e. comments, ‘print this page’, send to colleague etc
Must be able to hosting on our CMS, gives more control and is good for Google rankings etc
More flexibility of design needed
Linking to existing content