only god forgives - final boards
DESCRIPTION
Only God Forgives - Final Boards. LCA BAGD 2013.TRANSCRIPT
JOEL BURDEN
OUGD505
WHAT IS GOOD?
01
THE BRIEF TARGET AUDIENCE
BACKGROUND
CONSIDERATIONS
JOEL BURDEN
OUGD505
WHAT IS GOOD?
THE BRIEF
DELIVERABLES
RATIONALE
With the upcoming release of the new film by Nicolas
Winding Refn approaching, create a promotional
campaign and identity for the film, premiere plus any
special screenings.
- Fans of Director and Actors/Actresses- Thriller/revenge/western/neo-noir fans- Cinema goers- Above the age of 18- Film Fanatics
Only God Forgives is a revenge story set in Bangkok.
An American mobster (Ryan Gosling) who has made a
place for himself in Thailand seeks vengeance over the
death of his brother by a corrupt police officer (Vathaya
Pansringarm).
- Creating a sense of darkness- Keeping in touch with directors fan base- How designs can be used in 2D, 3D and 4D- What context the work will be shown in?
- Posters- Popcorn Bucket- ID Badges- Wristbands- T-shirts- Web Element- Flyer
I aim to create a promotional campaign and identity for
the new film by Director Nicolas Winding Refn, ‘Only
God Forgives’(2013). This will be achieved by taking
the films title and tagline ‘Time to Meet the Devil’ in
their literal religious contexts by using light and heat
sensitive processes to hide ‘the Devil’ conceptually and
visually within the work itself. God = Light, Devil =
Dark.
02
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RESEARCH
AREAS
FOCUS
The project initially started with research into the film
genre ‘film noir’. Due to its nature this informed my
process research into ones concerning light.
Nicolas Winding Refn makes films in the style of ‘neo
noir’. With it not yet released it allowed me to create
an identity for the film without being influenced by
existing campaigns.
03
JOEL BURDEN
OUGD505
WHAT IS GOOD?
PROCESS
04 Processes have been carried through from my research
and used to translate my concept into a visual form.
THERMOCROMIC
INVISIBLE UV
Used on the daylight text. Two possible conceptual
connotations. One being god is forgiving, it returns no
matter how many times it is touched/heated. The second
being th hotter it gets the more god fades giving me a
transition from god, to nothing, to the devil. Would also
be best suited to the climate the film is set.
Used in order to hide a message which is only revealed
in the dark or at night under artificial UV light. Reflects
the context of movie(neon signs in downtown Bangkok,
the devil being hidden within the designs and the devil
being associated with darkness.
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RANGE
&
DISTRIBUTION
05
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RESOLUTIONS
06
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RESOLUTIONS
07
JOEL BURDEN
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RESOLUTIONS
08
JOEL BURDEN
OUGD505
WHAT IS GOOD?
RESOLUTIONS
09