onsite concierge - media kit 2010
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The OnSite Network covers prime advertising locations such as airports, hotel lobbies, hotel rooms and
conference centers. With the proper balance of targeted online properties and interactive touch screen
products such as the OnSite Concierge ™ and My OnSite Advantage ™, our network reaches millions
of unique travelers each month, delivering a half-billion targeted impressions annually and growing.
We designed the network to give advertisers a unique opportunity to touch consumers through an
interactive media experience to engage and encourage them to take action.
INTERACTIVE ADVERTISING
Hello. I’m the Digital Merchandising,
Product Sampling, Mobile Marketing,
Customer Information Collecting,
Conversation Starting, coolest place you’ll
ever see your brand – Machine.
POWERFUL NETWORK The OnSite Concierge platform is the premier travel-centric interactive network focused on delivering
relevant information, services, promotions and discounts to the traveler during all stages of the travel
path. Combining the real-time analytics, control, monetization, and conversation starting features of
the social web, while creating an unparalleled and relevant user-experience.
National advertisers who are looking to increase market share, as well as local merchants interested
in increasing sales are tapping into the multi-billion dollar tourism industry. Simply Put…By utilizing
the OnSite Concierge media platform, we deliver the content and information to the consumer,
how they want it, when they want it, with relevance and proper timing. The marketing opportunity
we present for your campaign is on a targeted ad network that “sees” 15,000,000 traveling
consumers per month.
3,500HOTELS
400,000ROOMS
15,000,000TRAVELERS
AUDIENCE PROFILEOur network naturally attracts savvy business and leisure travelers. With that said, let us point out
the obvious characteristics of a traveler:
HOTEL STAYSPER YEAR
HOUSEHOLDINCOME
5575K -130KConsume Digital
Media
99%
LEISURE TRAVELER• Rent a car, reserve a taxi/limo service,
locate food & dining options, find local entertainment (bars, nightclubs, movies, etc), look for travel discounts.
• 47% College Graduates
• They control their travel budget and choose the flight, hotel or car rental themselves and utilize at least two major credit cards.
• Own a personal computer, laptop com-puters, mobile phones, and fax machine
BUSINESS TRAVELER• Executives, managers and principals, hi-
earners and spenders. • Business travelers make five or more
international, and 20 or more domestic flights a year
• 45% use Smart Phone devices such as iPhone™ or Blackberry™
• 72% will make dining reservations
• 79% are looking for entertainment venues and/or activities in the local market
Guests are greeted by an interactive interface displaying a colorful array of localized activities,
opportunities and incentives supported by advertising and content partners. Selecting from top line
categories such as Guest Favorites, Food & Dining, Entertainment, Nightlife, Shopping & Gifts,
Transportation, Sports & Recreation, Personal Services and Business Services, guests can find what
they are looking for quickly and easily.
INTERACTIVE AD
SEND TO YOUR MOBILECollect mobile numbers and deliver SMS messaging to sup-port the current campaign.
SEND OFFER TO EMAILDeliver rich HTML email con-tent and cross promotions for an unique continued customer experience.
CUSTOM APPLICATIONSCross-platform advertising uti-lizing functions as, Download Mobile App, Send Map and Facebook Connect.
HOW IT WORKS• Map with closest address highlighted
• Turn-by-turn directions available
• Phone number and hours of operation
INTERACTIVE MARKETINGPlaced in prime advertising locations such as airports,
hotel lobbies, and convention centers. Reaching
millions of travelers each month, giving brands a
unique opportunity to touch consumers.
AD UNIT 1 (300 X 500 static banner) $25.00 $22.00 $5,500
AD UNIT 2 (300 X 500/4:3 video) $32.00 $30.00 $6,750
AD UNIT 3 (450 X 250/16:9 video) $47.00 $45.00 $9,500
C.P.M. C.P.M. R.O.N.MULTIMEDIA AD WINDOW Standard Premium Run of Network
INTERACTIVE AD SPECIFICATIONS & RATES
LOGO BUTTON130px X 90px
AD WINDOW700px X 500px
X
• CPM Standard: Minimum $15,000 commitment. Month to Month standard
rates apply. Custom applications may require a set-up fee based on application.
• CPM Premium: Minimum $30,000 and/or six month commitment. Custom applications may require a set-up fee based on application.
• Run of Network (R.O.N.): Minimum $66,000 and 12=month commitment. Custom applications may require a set-up fee based on application.
AD WINDOW DETAILOnSite Media has enhanced the traditional digital ad unit with the development and incorporation
of social media, application, mobile and email tools as part of our interactive ad template. The
consumer decides how they want to continue the “conversation” with the advertiser by choosing
simple Email, Mobile or Custom Application options. This allows you to extend the conversation
with your target consumer long after the initial advertising engagement.
AD UNIT OPTIONSOnSite Media developed the interactive ad unit to deliver a rich, interactive media experience.
The ad unit integrates multiple tools such as, application download, mobile communications op-
tions, social media linking and consumer tracking tools.
UNIT 1 - 300 X 250 STATIC• IAB Standard Units
• Communication Options
• Social Media Links
• Custom Application Section
• Relevant Directory Information
• Rich Media Video Experience
UNIT 2 - 300 X 250 VIDEO• IAB Standard Units
• Communication Options
• Social Media Links
• Custom Application Section
• Relevant Directory Information
• Rich Media Video Experience
UNIT 3 - 450 X 250 VIDEO• IAB Standard Units
• Communication Options
• Social Media Links
• Custom Application Section
• Relevant Directory Information
• Rich Media Video Experience
300 X 250IAB BANNERSTATIC
300 X 2504:3 RATIOVIDEO
450 X 25016:9 VIDEO
NAVIGATION
NAVIGATION
NAVIGATION
MAP
MAP
MAP+
DETAILS
DETAILS
DETAILS
SEND BUTTONS
SEND BUTTONS
SEND BUTTONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
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