ontario hospital association social media: a tool for patients and providers
DESCRIPTION
Slides for a presentation on social media for the Ontario Hospital Association.TRANSCRIPT
Social Media and Health CareSeeing through the eyes of the Patient
Robert Fraser BScN RNLearn more, help others.
Graduate Student, Nurse.
Disclaimer
Content consumption and creation has changed.
Technology changes how we share
And new tools create opportunities.
If people are going online, that means patients are going online.
78% of Patients with Broadband
70% of Patients with Dialup
http://snipurl.com/smhealth
looked online for Health Information (Fox, 2008)
62% of chronic disease patients go online .
Only 44% of chronic disease patients the internet as a source for information(Fox & Purcell, 2010)
YouTube
Foursquare
And there finding it helpful
75% of e-Patients with chronic conditions say their
last search affected their healthcare decision
http://snipurl.com/smhealth
(Fox, 2008)
55% of e-Patients without chronic conditions say their
last search affected their healthcare decision
What about Providers?
Get online
Participate
TweetChat.com
Hospitals need to help build online resources
60% of internet users are skeptical of online information, and 3% of internet users say they know someone who has
been harmed by information they found on the internet. (Fox, 2008)
Hospitals are doing PR, which is good.What they need to be doing is PE, if they want to be great
Names have been changed to protect the innocent, also if you do recognize these hospital I chose them because their close to my heart.
Provide a safe environment to experiment
What can hospitals do?
• Participate in #HCsmCA• Build educational resources – aboutkidshealth.ca• Support public multimedia video delivery of
health related information• Engage patients in online conversations about:– Their health– Their healthcare experience– Offering support they need
What can hospitals do?
• Partner with online resources:– Patientslikeme.com– Google Health
• Develop Mobile Apps
Resources
• Vanderbilt UMC Social Media Policy - http://snipurl.com/1b0qwf
• OSMA Social Media Policy Toolkit - http://snipurl.com/osmasmtoolkit
• Ed Bennett’s Hospital Social Media Policies- http://snipurl.com/hospitalsm