ooh ad revenue sees biggest growth in a decadesuch as royce new york and rimowa... reuters reports...

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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] Copyright 2018. The Daily News of TV Sales Thursday, August 22, 2019 OAAA SAYS INDUSTRY GREW 7.7% IN Q2 OF 2019 The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade, Adweek reports. According to the organization, OOH revenue grew 7.7 percent to nearly $2.7 billion for the second quarter of 2019 compared with the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7 percent. “The strong quarterly growth occurred across all four major OOH channels: billboards, street furniture, transit and place-based,” Nancy Fletcher, OAAA president and CEO, wrote in a statement. “Digital OOH posted the highest increases across all formats, representing 31 percent of total OOH revenue in the second quarter.” According to the OAAA, nearly 70 percent of the Top 100 advertisers in the space increased their spend in the second quarter compared with the same timeframe last year, while 25 percent more than doubled their OOH investment. Among the Top 10 revenue categories, six outperformed national GDP growth in the second quarter, including Miscellaneous Local Services and Amusements; Retail; Media and Advertising; Public Transportation, Hotels and Resorts; Insurance and Real Estate; and Automotive Dealers and Services. During the second quarter, the following brands spent the most on OOH: McDonald’s, Geico, Apple, State Farm, Chevrolet, Amazon, Facebook, Anheuser-Busch, AT&T and HBO. “OOH’s ability to deliver mass reach and maintain audience is a significant competitive strength,” Stephen Freitas, OAAA’s chief marketing officer, wrote in a statement. “Nielsen found 66 percent of U.S. travelers report taking an action on their smartphone after exposure to an OOH ad. By generating engagement in the real world, OOH’s value to brands is stronger than ever.” Other data backs up the OAAA’s findings; a report by Magna Intelligence found that OOH is the only “traditional” medium experiencing growth. The OAAA recently announced that Fletcher will be stepping down from her role at the end of this year and will be replaced by Anna Bager, who is an executive at the Interactive Advertising Bureau. Bager will start her new role in September. OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include both printed and digital formats of billboard, street furniture, transit, and place-based, which includes cinema advertising. OOH AD REVENUE SEES BIGGEST GROWTH IN A DECADE ADVERTISER NEWS Target raised its full-year guidance yesterday after reporting better-than-expected second-quarter same-store sales growth and a 17 percent increase in profits. Reuters says same-day delivery and pickup services helped fuel the growth. Digital sales grew 34 percent and investments in store renovations helped drive a 2.4 percent increase in foot traffic... Saks Fifth Avenue put the final touches on the renovation of the first floor of its New York City flagship this week, Women’s Wear Daily reports. The 53,000-square- foot space features a lineup of established luxury brands including Dior, Chanel and Prada, along with some emerging brands and smaller names such as Royce New York and Rimowa... Reuters reports fashion resale site ThredUP has raised $175 million to fund expansions to its platform as it signs more retail partners. J.C. Penney and Macy’s have announced partnerships with ThredUP, and the company is in conversation with other retailers about similar deals, CEO James Reinhart said... A recent study by Ameex Technologies comparing top c-store retailers based on website performance, site traffic analytics, and social media engagement has Speedway No. 1 based on July 2019 metrics. Sheetz, QuikTrip, Kwik Trip and Wawa round out the Top 5, Convenience Store News reports. 7-Eleven leads all retailers in site visits, and Facebook and Instagram followers, but its site performance and bounce rates are below average. A composite score based on these aforementioned factors allows for ranking retailers by overall online engagement... Dr Pepper is bringing back its mock TV series “Fansville” for a second season as college football kicks off, RetailDive reports. The episodic marketing campaign depicts a community where everyone is a die-hard football fan, including newborn babies. The latest “Fansville” ads feature former NFL players Brian Bosworth as a sheriff and Eddie George as a doctor, both of whom made an appearance in the first season. In the Season 2 narrative, the titular town celebrates its 150th anniversary. Nine TV spots will be shown during the college football broadcasts on ESPN, CBS and Fox... The “unique emotional bond” Barnes & Noble has with the public helped it earn the only excellent rating, and the No. 1 ranking in the Reputation Institute’s U.S. Retail RepTrak 2019, which studied the reputation of the best- known U.S. retailers. Chain Store Age says the annual study considered 81 nominated retailers across seven RepTrak criteria: products/services, innovation, workplace, governance, citizenship, leadership and performance. The Top 10: Barnes & Noble, Costco, Bass Pro Shops, Menards, Carter’s, Ace Hardware, Lowe’s, AutoZone, Kroger and Albertsons... Lowe’s posted $2.15 adjusted earnings per share during the second quarter, topping the $2 expected by analysts, TheStreet.com reports. The home improvement chain posted a 3.2 percent increase in same store sales for the quarter.

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Page 1: OOH AD REVENUE SEES BIGGEST GROWTH IN A DECADEsuch as Royce New York and Rimowa... Reuters reports fashion resale site ThredUP has raised $175 million to fund expansions to its platform

www.spotsndots.comSubscriptions: $350 per year.

This publication cannot bedistributed beyond the office

of the actual subscriber. Need us? 888-884-2630 or

[email protected] Copyright 2018.The Daily News of TV Sales Thursday, August 22, 2019

OAAA SAYS INDUSTRY GREW 7.7% IN Q2 OF 2019 The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade, Adweek reports. According to the organization, OOH revenue grew 7.7 percent to nearly $2.7 billion for the second quarter of 2019 compared with the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7 percent. “The strong quarterly growth occurred across all four major OOH channels: billboards, street furniture, transit and place-based,” Nancy Fletcher, OAAA president and CEO, wrote in a statement. “Digital OOH posted the highest increases across all formats, representing 31 percent of total OOH revenue in the second quarter.” According to the OAAA, nearly 70 percent of the Top 100 advertisers in the space increased their spend in the second quarter compared with the same timeframe last year, while 25 percent more than doubled their OOH investment. Among the Top 10 revenue categories, six outperformed national GDP growth in the second quarter, including Miscellaneous Local Services and Amusements; Retail; Media and Advertising; Public Transportation, Hotels and Resorts; Insurance and Real Estate; and Automotive Dealers and Services. During the second quarter, the following brands spent the most on OOH: McDonald’s, Geico, Apple, State Farm, Chevrolet, Amazon, Facebook, Anheuser-Busch, AT&T and HBO. “OOH’s ability to deliver mass reach and maintain audience is a significant competitive strength,” Stephen Freitas, OAAA’s chief marketing officer, wrote in a statement. “Nielsen found 66 percent of U.S. travelers report taking an action on their smartphone after exposure to an OOH ad. By generating engagement in the real world, OOH’s value to brands is stronger than ever.” Other data backs up the OAAA’s findings; a report by Magna Intelligence found that OOH is the only “traditional” medium experiencing growth. The OAAA recently announced that Fletcher will be stepping down from her role at the end of this year and will be replaced by Anna Bager, who is an executive at the Interactive Advertising Bureau. Bager will start her new role in September. OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include both printed and digital formats of billboard, street furniture, transit, and place-based, which includes cinema advertising.

OOH AD REVENUE SEES BIGGEST GROWTH IN A DECADEADVERTISER NEWS Target raised its full-year guidance yesterday after reporting better-than-expected second-quarter same-store sales growth and a 17 percent increase in profits. Reuters says same-day delivery and pickup services helped fuel the growth. Digital sales grew 34 percent and investments in store renovations helped drive a 2.4 percent increase in foot traffic... Saks Fifth Avenue put the final touches on the renovation of the first floor of its New York City flagship this week, Women’s Wear Daily reports. The 53,000-square-foot space features a lineup of established luxury brands

including Dior, Chanel and Prada, along with some emerging brands and smaller names such as Royce New York and Rimowa... Reuters reports fashion resale site ThredUP has raised $175 million to fund expansions to

its platform as it signs more retail partners. J.C. Penney and Macy’s have announced partnerships with ThredUP, and the company is in conversation with other retailers about similar deals, CEO James Reinhart said... A recent study by Ameex Technologies comparing top c-store retailers based on website performance, site traffic analytics, and social media engagement has Speedway No. 1 based on July 2019 metrics. Sheetz, QuikTrip, Kwik Trip and Wawa round out the Top 5, Convenience Store News reports. 7-Eleven leads all retailers in site visits, and Facebook and Instagram followers, but its site performance and bounce rates are below average. A composite score based on these aforementioned factors allows for ranking retailers by overall online engagement... Dr Pepper is bringing back its mock TV series “Fansville” for a second season as college football kicks off, RetailDive reports. The episodic marketing campaign depicts a community where everyone is a die-hard football fan, including newborn babies. The latest “Fansville” ads feature former NFL players Brian Bosworth as a sheriff and Eddie George as a doctor, both of whom made an appearance in the first season. In the Season 2 narrative, the titular town celebrates its 150th anniversary. Nine TV spots will be shown during the college football broadcasts on ESPN, CBS and Fox... The “unique emotional bond” Barnes & Noble has with the public helped it earn the only excellent rating, and the No. 1 ranking in the Reputation Institute’s U.S. Retail RepTrak 2019, which studied the reputation of the best-known U.S. retailers. Chain Store Age says the annual study considered 81 nominated retailers across seven RepTrak criteria: products/services, innovation, workplace, governance, citizenship, leadership and performance. The Top 10: Barnes & Noble, Costco, Bass Pro Shops, Menards, Carter’s, Ace Hardware, Lowe’s, AutoZone, Kroger and Albertsons... Lowe’s posted $2.15 adjusted earnings per share during the second quarter, topping the $2 expected by analysts, TheStreet.com reports. The home improvement chain posted a 3.2 percent increase in same store sales for the quarter.

Page 2: OOH AD REVENUE SEES BIGGEST GROWTH IN A DECADEsuch as Royce New York and Rimowa... Reuters reports fashion resale site ThredUP has raised $175 million to fund expansions to its platform

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS WMC-TV in Memphis, Tenn., seeks a Director of Sales to lead all aspects of its cross-platform sales efforts. The qualified candidate will have a strategic vision for the WMC sales department, marked by specific, measurable goals. Minimum 5 years’ experience in a broadcast, digital sales or marketing role. Must love sales, developing and empowering teams, and collaborating with peers to deliver above and beyond expectations.

CLICK HERE for more info or to apply. EOE/M/F/D/V. Hearst Television’s WMOR-TV, one of the top-rated Independent stations in the country, is seeking a dynamic Account Executive. The ideal candidate will bring both Broadcast and Digital sales experience and possess the drive and ability to thrive in a fast-paced, highly competitive market. A proven track record in new business development, along with

strong negotiation skills, is required. We are a destination company in a great market that offers a tremendous opportunity for the right person. CLICK HERE to apply. EOE. WMSN-TV, Fox 47, a Sinclair Broadcasting station located in Madison, Wis., is seeking an enterprising and results-driven General Sales Manager. The GSM must be a strong leader, have excellent interpersonal skills, be a creative thinker and have a willingness to learn. Minimum of five (5) years’ experience in local broadcast sales management, with the proven ability to grow new and existing customers in both broadcast and digital sales. CLICK HERE for more info or to apply now. WHNS-TV, a Meredith Corporation station, is in search of a Director of Sales. The DOS leads and develops the sales team, maximizing revenue through effective inventory and customer relationship management. This person is responsible for the overall sales effort and revenue growth. Must have a sense of urgency when preparing and completing the sales plan and hold those executing the plan accountable for implementing. WHNS is located in beautiful Greenville, S.C., one of the hottest and fastest-growing markets. CLICK HERE to apply. EOE. Nexstar’s duopoly of WAVY-TV (NBC) / WVBT (FOX), Norfolk, Va., is looking for a Director of Sales. WAVY/WVBT is seeking a strategic-thinking, business-minded, dynamic leader who is passionate about television and digital. We need a solid leader who will be responsible for leading and implementing initiatives to grow revenue through providing value to broadcast and digital customers. Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience required. CLICK HERE for more info or to apply. EOE.

See your ad here tomorrow! CLICK HERE for details.

NETWORK NEWS Two days after the premiere of A Little Late with Lilly Singh, NBC will air a primetime special that puts the spotlight on the newest face of late night. On Sept. 18 after the two-hour finale of America’s Got Talent, the hour-long primetime special will introduce audiences to Singh as she partakes in sketches, interviews, games and interacts with the audience. A Little Late with Lilly Singh will debut Sept. 16 at 1:35 AM... Former White House press secretary Sean Spicer is joining ex-NBA player Lamar Odom, Bachelorette Hannah Brown, Queer Eye star Karamo Brown and actor James Van Der Beek as part of the Season 28 cast of ABC’s Dancing with the Stars, which was announced yesterday on Good Morning America. Christie Brinkley is also joining the competition, along with NFL Hall of Famer Ray Lewis, pop star Ally Brooke, comedian Kel Mitchell, actress Kate Flannery, country star Lauren Alaina and The Supremes’ Mary Wilson. Dancing with the Stars premieres Sept. 16... The questioners are set for next month’s Round 3 of the Democratic presidential debates on ABC and Univision. Good Morning America co-host George Stephanopoulos, World News Tonight anchor David Muir and ABC News correspondent Linsey Davis will be posing the questions along with Univision’s Jorge Ramos. The next showdowns are set for Thursday and possibly Friday (contingent on enough qualifying candidates), Sept. 12-13, at Texas Southern University in Houston. The debate(s) also will livestream on ABC News Live... Sam Littlefield has been cast in a recurring role on the new CW series Batwoman, Deadline reports. Batwoman has been slotted for the 8 PM (ET/PT) slot on Sunday nights this fall. The show premieres Oct. 6... The Fosters alumna Bianca Santos is set for a pivotal recurring role on the upcoming second season of the CW drama series Legacies. Legacies is a spin-off of The Originals and features characters from both series and its predecessor, The Vampire Diaries.

CHA-CHING! EXECS TO CASH IN ON MERGER The merger of Viacom and CBS is shaping up to be lucrative for its top two executives, the New York Post reports. Acting CBS chief Joe Ianniello, who will be chairman and CEO of CBS at the combined firm, will bank a hefty payout of $70 million when the deal closes. That payout is tied to a provision in his old CBS contract that entitled him to a lump sum if he wasn’t named CEO of ViacomCBS. Viacom CEO Bob Bakish, who will be president and CEO of the combined ViacomCBS, will see his total compensation jump 55 percent to about $31 million a year, according to an SEC filing. Last week, Viacom and CBS struck a long-awaited deal to reunite under National Amusements, the holding company of media mogul Sumner Redstone. The $27 billion deal brings together Viacom’s cable channels Nickelodeon, MTV, Comedy Central and movie studio Paramount Pictures, with CBS’ broadcast network and cable channel Showtime.

8/22/2019

Jim Gaffigan

I did have an opportunity to go on a safari, which was unbelievable. It was

breathtaking how bad the wi-fi was.

Page 3: OOH AD REVENUE SEES BIGGEST GROWTH IN A DECADEsuch as Royce New York and Rimowa... Reuters reports fashion resale site ThredUP has raised $175 million to fund expansions to its platform

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

U.S. STILL SEEKING DRUG PRICE DISCLOSURES The White House is appealing a district court judge’s decision to block a rule that would have required television and streaming video ads for prescription drugs to include their list price, MediaPost reports. Health and Human Services, which yesterday filed paperwork initiating an appeal to the D.C. Circuit Court of Appeals, has not yet made any substantive arguments to that court. The government’s move comes around six weeks after U.S. District Court Judge Amit Mehta in Washington,

D.C. blocked the new ad regulation on the grounds that HHS lacked authority to issue it. Mehta issued the ruling in response to a lawsuit brought in June by the Association of National Advertisers and three pharmaceutical companies — Merck, Eli Lilly and Amgen. They said the rule was unconstitutional, and asked for an order preventing the rule from taking effect. Among other arguments, the challengers

said the rule would require misleading disclosures, because the “list” price is higher than the out-of-pocket cost for many consumers.

THIS AND THAT Broadband providers are promoting high-speed internet offerings to consumers with the promise of better streaming experiences, but the average home only uses a small part of its bandwidth and won’t see real benefits from higher download speeds, a Wall Street Journal study shows... LinkedIn stopped 19.5 million accounts from being created in the first half of 2019 and also restricted 2 million accounts by relying on artificial intelligence and machine learning tools, Adweek says. Members’ reports contributed to removing another 67,000 accounts... The long-anticipated Apple Card, launched this week, gives users cash back rather than rewards points, TechCrunch reports. The cash-back percentages are higher when consumers choose Apple Pay, buy Apple products or use the card to pay for Uber or Uber Eats services. Goldman Sachs and Mastercard are partners for the offering.

8/22/2019

Mark Twain

Life would be infinitely happier if we could

only be born at the age of eighty and gradually

approach eighteen.

TUESDAY NIELSEN RATINGS - LIVE + SAME DAY

COMSCORE TO REDUCE WORKFORCE BY 8% Comscore will lay off approximately 8 percent of its workforce as part of a plan to reorganize its technology, product and sales organizations, FierceVideo reports. In a filing with the SEC, the company said most employees impacted by the layoffs will exit the company in the third quarter of 2019. In connection with the layoffs, Comscore will incur exit-related costs expected to range between $1.5 million and $2.5 million, consisting primarily of one-time termination benefits and associated costs, to be settled in cash. The company said that together with recent attrition, the layoffs are expected to decrease the company’s annualized operating costs by more than $20 million, part of which will be realized beginning in the third quarter. The layoffs follow last week’s news that Paul Reilly is resigning as a director. Reilly notified the company via email and said he does not believe the company’s operating strategy is progressing fast enough, specifically in innovation and product development. The recent developments follow Comscore’s second-quarter earnings report marked by a 4.4 percent year-over-year decline in revenue to $96.9 million and an adjusted EBITDA loss of $3.2 million.

TEGNA CONFIRMS APOLLO BUYOUT INTEREST Tegna has confirmed that private-equity company Apollo Global Management is interested in making a deal for the company — one that would leave Tegna management in operational control, Television News Daily reports. After an original February letter of intent from Apollo, another letter was sent in June to “combine Tegna with broadcasting assets Apollo is in the process of buying.” The resulting deal, the letter said, “would not have constituted a change of control of Tegna.” Apollo struck a deal for a majority stake in Cox Media Group in February and another deal with Northwest Broadcasting for 20 TV stations. Tegna has 51 TV stations and four radio stations in 43 markets. It reaches more than 35 percent of all U.S. TV households.

ACCOUNT ACTION Navy Federal Credit Union, the largest credit union in the U.S. with a self-reported $106.1 billion in assets and 8.6 million members, selected Interpublic Group of Cos.’ MullenLowe and Mediahub as its agencies of record for creative and media, respectively, AdAge reports. The decision follows a review that began in March, and ends the Vienna, Va.-based credit union’s relationship with incumbent agency of record Fitzco, another IPG shop. The IPG sister agencies will work on Navy Federal’s national and regional brand strategy, creative content and media planning and buying in an effort to drive new memberships and strengthen engagement with existing members. According to Kantar’s estimates, Navy Federal spent $134.4 million on measured media last year and $24.6 million during the first half of 2019.